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Author Archive for Jeanette – Page 16

Jun
19

Webinar Overload

by Jeanette

webinar overloadWebinars provide an excellent communication and sales tool. By presenting a webinar you can show examples and slides, while you talk about what the audience is seeing. It’s almost like being in front of an audience at a face-to-face event.

Webinars have become the industry standard for online presentations, particularly for sales presentations. They provide a rich means of demonstrating, as well as creating scarcity to increase sales. After all, the webinar is about to end, so you need to buy now!

But what about from the attendee’s view? How should you be watching webinars? After all, when you watch a webinar you are trading your time and attention to listen to

  • more information
  • more things that you are not doing already
  • more that you “need” to be doing in your business.

So by the time the webinar is over you can be left feeling like – now what?

  1. You can either stop everything and take action on the topic of the webinar. Or
  2. You can put the webinar and its information and call to action on the back burner so that you can do what already needs to be done in your own business.

So what’s the solution? Schedule Webinar Watching

Of course this is not going to go over well with all of the marketers who are trying to sell you something by getting you on their “must watch” webinar. But this is YOUR business! You need to take the actions that will create profit for you – not for them.

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Keeping that in mind, here are three steps to follow:

1. Before signing up for a webinar, be sure you have the time to watch AND take action. There is no point in watching a one-hour webinar if you have an article due in 90 minutes. Neither will get your best effort.

2. Only watch webinars when it fits your schedule. Yes, that means that most of your viewing will not be “live”. You owe it to yourself to schedule your work first. Then if there is space in your schedule, you can work in a webinar replay.

3. When someone threatens that there will be no replay, then strongly consider whether or not you really need that information. If there is no replay, then there is a guarantee of an offer to purchase yet another product. Do you need the product?

The overriding concern for which webinars you watch must always be your business. If you find that you aren’t making a profit, it’s probably because your information pipeline only provides incoming information. Reverse the flow with webinars – and schedule your webinar watching.

8 Categories : Webinars
Jun
4

Harness the Power of your Table of Contents to Encourage More Book Sales

by Jeanette

Dvorah LanskyEditor’s Note: I want to welcome D’vorah Lansky with this blog post on the topic of Digital Publishing, with you. She is sharing this article during the virtual blog tour, in honor of the Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts.

I’m excited to share this exciting topic with you and extend a warm invitation for you to enjoy each article and interview on this virtual tour as well as attend this virtual summit with us.

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Your Table of Contents can be seen as the “sales page” for your book. Having your table of contents easily accessible, both in your digital book and on your website, will encourage more book sales and people will have a clear sense of what your book is about. On Amazon Kindle there is an option for people to view a sample of your book. Typically this will provide them with access to 10% of your book so you want to make the most of this opportunity.

Having a clearly laid out table of contents, that accurately illustrates the key points that your book covers, will attract readers and increase book sales.

When I am researching a topic or looking for a new book I pick up my Kindle eReader and head on over to Amazon to enjoy samples of books that I’m considering purchasing. Viewing book samples allows readers to view the table of contents, experience the author’s writing style, and get a sense of what the book is about.

Having an attractively formatted book is essential as that is another way for you to draw the reader in. Conversely, if your book is not well formatted, it could repel potential buyers. With this in mind, you want to make sure your book is well written and attractively formatted and that you have a compelling table of contents.

It is important to carefully craft your chapter titles and section titles as these are what make up the table of contents. Your table of contents can sell your book for you.

When composing chapter and section titles, use compelling, keyword-rich, phrases to attract your target audience and have them wanting to know more about your book.

While having cute or catchy chapter titles can be fun, you are better off having clear, compelling chapter titles and section titles that draw the reader in and have them wanting more.

When you are considering the purchase of a book, what factors come into play to help you decide whether or not to purchase a book?

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book stackIf you’d like to learn more about digital publishing; how it’s grown and where it’s going, join us for the Digital Publishing Virtual Summit where Dr. Jeanette Cates presents a workshop entitled: Build Your Credibility With An Online Course

As an author, you are an expert on your topic. And you have a lot more to offer than what fits into a book! That’s the value of creating an Online Course – you can go beyond the book and offer even more information, more inspiration, and more opportunities to link with your audience.

In this power-packed presentation, you’ll see the traditional models for creating online courses – and why they may not be the most appropriate for you to use when you want to create your online course. You’ll learn the shortcuts and insider tips used by professionals. And you’ll see how easy it is to convert your content into an online format, ready to generate another stream. Listen in at: Digital Publishing Virtual Summit

Virtual Publishing Summit

Scroll down to share your thoughts and join in the conversation.

3 Categories : Book Publishing
May
24

WordPress Plugins: Install and Update

by Jeanette

Wordpress plugin installWe all have the issue of installing and updating WordPress plugins. It’s time-consuming! That’s why I’m excited about a new tool available at YourDomainDashboard.com

I recorded a short video to show you how it works. And a personal note: obviously I made a mistake the first time around. In fact, it wasn’t until I posted it to YouTube that I realized I had used the wrong URL.

The choice was re-record or spend time trying to edit it. I decided not to be “perfect” this time – and just get it done!

4 Categories : Blogs
May
23

Do You Have To Do In Order To Teach?

by Jeanette

There are many people who talk about the need to be successful online yourself before you teach others how to be successful. But is that really necessary?

Do you have to DO something in order to teach it? Or can a good teacher teach anything?

I’ve given this a lot of thought – and had a lot of arguments with a lot of “experts” about this. But as an Instructional Designer I can tell you…

A good teacher can teach just about ANYTHING!

Argue with me if you like, but let’s consider the evidence.

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  • Have you ever known a teacher who was reassigned to a new topic that they didn’t know about? It happens all the time in schools that are having to rearrange staff.
  • Did that teacher (if they were truly a great educator) jump in, learn the topic, and end up being one of the best teachers in that topic by the end of the school year? Sure they did!
  • Have you ever seen a professional coach who didn’t play a day of professional ball still go on to coach a team to a championship? Sure you have!
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A great teacher CAN teach just about anything.

Now let’s look at the other perspective…Can someone who can DO something teach someone else to do it? Not necessarily.

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  • Have you ever had a straight A student try to tutor someone else? Just because they can do it themselves doesn’t mean that they can pick apart the process, understand how the student is thinking, diagnose what needs to change, then be patient enough to help them change.
  • What about a star athlete with lots of natural ability? Are they able to understand why someone else is not equally coordinated, find out how to compensate for their lack of ability, and teach them how to enjoy the sport? Not without a lot of frustration!
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And so it comes down to building a business and who you choose to learn from. Does someone have to have been successful in building a business themselves before they can teach someone else to do it?

Or could someone who is a great teacher learn the basics, implement some of the tactics to be sure they thoroughly understand them in order to teach, then show you how to build your online business?

Think about that for a minute, then let me know what YOU think below…

24 Categories : Online Business
May
21

PLR Profits In 3 Easy Steps

by Jeanette

Do you have a hard drive full of PLR articles, just sitting there collecting dust? We all do!

So let’s get them out, dust them off, and start profiting from them! Here are three easy steps to get you started. And best of all, two of the three steps don’t even require that you rewrite the PLR. Let’s watch the video…

7 Categories : PLR Products
May
12

Growing Up Together

by Jeanette

grow online businessOne of the advantages of being a “Pioneer” in any field is growing up as the topic does. It means that as you learn new things, new things are developed. So you can keep learning, but aren’t overwhelmed.

That’s exactly what happened as I was “growing up” in Internet Marketing.

For example, when I started the only shopping carts that were available were heavy duty, lots of custom programming required, use at your own peril types of carts. I tried one or two – but they were WAY beyond my capabilities. And I was a “techie!”

Then in the early 2000s a new user-friendly cart was introduced – 1ShoppingCart. I missed the Superconference where they sold private label licenses (darn!) but I signed up with the Cart in May, 2001.

As I mentioned in Pioneer Days, I interviewed the original founder of the cart, George Tran, in 2002. And I was friends with  Rob Bell, who purchased it from George. Cliff VanDyke was in charge of customer service and we saw each other at least twice a year at Big Seminar.

So it was that I had direct access to the team at 1ShoppingCart. I made recommendations about what worked and didn’t. I was asked to beta test new products before their release. In short, I got to use the cart and all of its tools as they were created.

That type of “growing up together” not only makes it easy to learn a new capability, but it also gives you the feeling of mastery and “ownership” of the technology.

So it was no surprise when I created the One Hour Shopping Cart training program – designed specifically to help people use the cart more easily. Based on my more than 10 years of experience with the cart and lots of use of it for my own business, it was a natural extension of teaching others how to create their own Online Success.

I went one step further when I found that although they were paying for it, many people were not using the affiliate program capabilities of 1ShoppingCart. I can understand that. It is NOT intuitive. So I created One Hour Affiliate Program – to walk them through how to set it up in the cart, create specific toolbox pages for each product, then put together a training program for their affiliates. Pretty much soup to nuts.

Wishlist Member

Stu McLaren & Tracy Childers, Founders of Wishlist Member

The concept of Growing Up Together wasn’t restricted to just 1ShoppingCart. Since the co-founders of Wishlist Member are in my mastermind group, I was one of the original beta testers of the software. I had been using aMember for several years at that point for my membership sites, but was open to trying something new.

And within a few months, they had won me over! They matched and surpassed every capability I enjoyed about the other software. So naturally, by the time I had set up 30 different membership sites for my own business, not to mention those I did for clients – it seemed only logical that I create One Hour Membership Site!

Again I showed people how to use a tool that I grew up with. What was easy for me was difficult for others. So by putting it into a logical step-by-step program, based on my own experience, it was suddenly a more valuable tool to the students.

0 Categories : 15 Years Online
May
11

Powerful Partners

by Jeanette

Growing up as an only child in a military family, I spent a lot of time alone. As we moved from one place to another, there was always a period when I didn’t know anyone. So I learned to enjoy my own company.

As a work-at-home entrepreneur I also spend a lot of time alone. So it takes a lot for me to decide to take on a partner. Recognize that my definition of “partner” is not one in a legal sense. Rather, it’s someone with whom I work for a while – then we part ways. While we are together we create some products and share revenue in those items. But we each maintain our own business.

My first partner was in the educational technology training business that I started in 1997. Dana Irby and I had worked together in a prior company. So we knew we worked together well. Our skills didn’t overlap.

Dana and I worked together off and on until I left educational technology in 2001.

Shortly after that I met Jason Potash and we started talking about the need for a calendar of events in the Internet marketing space. We each had our own ideas, but we merged them into SeminarAnnouncer – the first centralized calendar. Event promoters submitted their events on the site and we would promote them.

Unfortunately we had software problems more than once, lost the entire list of subscribers and just never got back on track. We each went different directions.

Alex Mandossian and I partnered on the Womens Power Summit in 2005. We had known each other for four years and he wanted to do something in the womens’ marketing space, so he approached me to see if I was interested. Naturally I was!

In the first year we offered WPS, Alex took the lead on organizing interviews, speakers, writing autoresponders and generally running things. Then in the second year I did nearly all of it. So it was a great learning experience.

After the second year, we decided to go separate directions and he gave me the conference. Thank you Alex! But I never ran it again, as I felt we no longer needed women-only events.

I worked alone for many years until Connie Ragen Green and I had lunch at Chicago O’Hare in 2008. I said “we should do something together” as we parted – and she took me seriously! Within weeks we offered our first course together.

We went on to teach that course a couple more times, then in January, 2010 we have our first live Online Revenue Workshop in Las Vegas. We recorded that workshop and built a group of Online Revenue Builders from it. In fact, we did such a good job on the instructional content in that seminar, dedicated to helping people get started online, that we still sell the recordings and the member site that goes with them.

Online Revenue Workshop

Online Revenue Workshop January 2010

We changed the format of the Workshop in July, 2010 to a hands-on workshop with a small group and ran it that way for the next few times.

Connie and I worked together on multiple projects for over two years, making it fun and profitable for both of us. We met at a lot of events. Introduced each other to our marketing friends and clients and promoted each others’ products. We had a great time working together!

Jeanette Cates, Cathy Goodwin, Connie Ragen Green

Jeanette Cates, Cathy Goodwin and Connie Ragen Green at Ali Brown's Shine, 2010

We chronicled how to put together a successful relationship in Joint Ventures Made Simple – I strongly recommend you get it if you are considering working with someone else. It will save you a lot of time and headaches!

Powerful partners are just one of the secrets to creating a long-term business that is both powerful and fun. The secret is having the flexibility to continue to do your own thing, while still working and playing nicely with others.

0 Categories : 15 Years Online
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  • Connie Ragen Green: So much excellent and actionable information here, Jeanette! Thank you for sharing.
  • admin: Stacy I understand. It’s always easier to write in the way you are comfortable. So I would recommend...
  • Stacy: I am writing book which is my autobiography. My daughter think it would be better to write on my first...
  • Darrell Williams: What formatting company do you use for your ebooks? I love your books and the way it’s...
  • Janet Wahl: Hi Jeanette, Thanks for your response. My books are “textbooks” or books that will be used...

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