One of the best things about having been online for so long is that we got to “make it up” as we went. There were no courses. No systems. No insider secrets. We were all learning together.
It also meant that you got to leverage your strengths in any way that made sense. So it was no surprise when I started using teleseminars. After all, I had made my living as a professional speaker. And I had been teaching for 30 years.
So in the Fall of 2001 I taught a 12-week Coaching For Online Success, geared toward speakers, consultants, and coaches. Each week we had a different topic, a homework assignment, group discussion, and a guest interview.
Some of those guests included:
George Tran – inventor of 1ShoppingCart. George sold the Cart to someone else, retired, and is now back online doing something completely different!
Notice that all of them are still online today. Their businesses may have evolved, but they are still doing it – because they love it and it’s profitable!
Alex had introduced me to several of the people on the agenda, so when he called me with another name, I considered it. But when he told me this guy developed software, I said “No thanks. He just doesn’t have a topic we want to talk about in this series.” His name? Armand Morin!
That’s a good lesson to remember. Who you are today is not who you are going to be tomorrow. Even if someone turns down an interview request now, it doesn’t mean they will the next time. Even though they don’t ask you to speak this time, it doesn’t mean the answer will be the same next year.
And keep doing what works. Teleseminars worked for me. As an early adopter I was able to help a lot of other people get started. So it was no surprise that in 2004 I created Teleseminar Basics – still one of my best-selling products ever!
I’ve revised it multiple times since then and continue to add tips to the autoresponder sequence. But the basic structure has remained solid. And I still believe that teleseminars are one of the core pillars of a strong information business.
If you’re not using teleseminars – start today! They are easy to do, inexpensive to start, and they will help you grow your list as you get to know your followers.