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Archive for Webinars

Dec
6

Overcome The Fear Of Online Presentations

by Jeanette

There is no doubt that today’s marketplace is attracted to visual images. Just look at the rise of Pinterest and YouTube – both visual mediums. Time and again people choose to watch a video, rather than read the manual.

That’s why you need to use visuals if you want to attract your market’s attention online. One of the easiest ways to add visual interest to your marketing is to use video-based presentations. These presentations may be in the form of a live webinar or a recorded presentation.

When using a live webinar you have the added excitement of a live event. For most people presenting “live” in front of an audience carries a level of risk, particularly when you first start. But when you create your presentation slides in advance you can rehearse until you are comfortable with the presentation.

Likewise when you record a presentation to be offered at a later time you again can get comfortable with the content and the way in which you’ve chosen to present it – long before you hit the record button.

And one of the easiest ways to plan and create your presentation to use a slide program like Powerpoint.

While Powerpoint receives a lot of criticsm as “boring”, the level of interest is actually created by you, the author of the presentation. Powerpoint, and the other slide programs, such as free ones by Open Office and Google, include several tools that make creating a good presentation a lot easier.

First you’ll want to use the Outline view to outline your content. Too many people start with the Design view which puts the emphasis on how a presentation looks, rather than what it says. Reverse that thinking and start with your content first.

Once you have your content into the program, you’ll want to do your first practice of your content. Yes, it’s still on a plain white screen. But that lets you focus on the content and presentation flow, rather than on which graphic you need to change.

Finally, once you have your content arranged as you want, in the order you prefer, you are ready to start dressing up the presentation. By this time you’ve already gone through your presentation multiple times, essentially rehearsing each time through.

When you approach your presentation in this logical, content first manner, you’ll find that not only will you have confidence in your online presentation, but others will get your message – not just your fancy graphics. And everyone knows that Content is King online!

Dr. Jeanette Cates has taught online presentation skills for more than 15 years. She shares her unique approach to creating Powerpoint presentations quickly and easily in One Hour Powerpoint.

0 Categories : Online Presentations, Powerpoint, Teleseminars, Webinars
Nov
27

Teleseminars and Webinars for Physical Products

by Jeanette

Teleseminar or WebinarOnline presentations in the form of teleseminars and webinars are commonly used in presenting and selling digital products. But are they useful for selling physical products?

Absolutely! In fact, let’s look at a couple of scenarios for using a teleseminar or webinar to sell a physical product.

  • Scenario One: You sell a consumable product, such as a food supplement.

Your first job is to highlight the value of using a product  like yours. Your second job is to show why your specific brand is the best choice.

So in this case you may offer a free presentation, extolling the value of taking supplements in general and your supplement in particular. Then give them 3 tips for choosing the right supplement (yours, of course!). If it’s a recurring order, then explain the value of a continuity program, instead of taking the chance of running out.

The format is the same as you would use for selling a digital product – educate, then sell.


Teleseminar BasicsTalking To Success

If you’re ready to reap the rewards of your expertise just by using a telephone, then you need Teleseminar Basics. From the decisions you need to make to set up your first call to the logistics and marketing to the follow-up products you can create, this is the indispensable Getting Started program for you. Teleseminar Basics.


  • Scenario Two: You sell a high-end physical product, such as an appliance.

The formula is the same as for the less expensive, consumable product – educate, then sell.

In this case you would focus on the problem(s) that your appliance solves and the dangers of not solving these issues. Then you present your appliance as the solution to these problems.

In both of these cases, we used the standard format for any sales presentation – educate, then sell. You can easily list a dozen different topics on which your potential customer needs to be educated. Then just offer a monthly seminar on each topic.


Webinars Made SimpleWebinars Made Simple

The most effective presentation mode is a webinar. It provides both the audio and the visual elements that are so important to the understanding and retention of information. Whether you’re offering a sales presentation or a training course, you’ll love doing webinars – especially with the results you get! This dual-format webinar gives you the training you need to do your first webinar.


So which format should you choose for your presentation – a teleseminar or webinar? That is actually determined by your audience and your product.

First, consider your audience. If they are a tech savvy crowd that is used to watching online presentations in their professional lives, then a webinar is an easy technology for them to handle. On the other hand, if they only use a computer to send email or visit Facebook, they may find a webinar too complex for comfort and turn to teleseminars as your presentation tool.

The second consideration is your product. If it is something that can be easily “demonstrated” over the telephone, then a teleseminar is certainly the fastest and easiest way to educate your audience. However, if it needs to be “shown” then you will want to offer a webinar, with rich visuals. In some cases you may even want to offer a “live demo” while on the webinar, using a webcam technology or a pre-recorded video.

Regardless of the format for your presentation, keep these three things in mind:

1. Educate your audience on how best to take advantage of the presentation. Give them full instructions on how to join the presentation as soon as they register. Tell them what will happen on the live presentation. Assure them you will offer a replay for those who can’t be on the live call, if that is an option.

2. Plan a series of presentations. With anything new it may take time for it to “catch on”, particularly if you are the first person in your industry to use online presentations. By offering a series of regular presentations, you let people get comfortable with the technology and educate them about your product over time.

3. Promote your presentation as a new education and information format for their convenience. Go all out on this, particularly if you are the first one in your niche to offer online presentations. Sell them on the value of getting information in this “new” format. Sell them on the convenience of learning from the comfort of their home or office. Explain how easy it is to download the audio information to their digital player and even listen in the car. This is your chance to be an industry leader, so use that to your advantage.

Teleseminars and webinars provide a rich presentation environment for any product. Start using them for your business today!

Dr. Jeanette Cates is a long-time veteran of online presentations, having taught her first online course in 2001. She is the author of Teleseminar Basics and Webinars Made Simple – both geared to first-time presenters of online presentations. Choose your course, then make your first presentation this week!

0 Categories : Teleseminars, Webinars
Sep
13

Are You Charging Enough?

by Jeanette

Are you charging enough?Author’s Note: I wrote the original article for this in 2006. While the concept remains the same, some of the prices may have changed. Most likely they have increased!

One of the most valued things in business is Information. Big businesses pay a lot for the right information at the right time. They rely upon experts to provide this information. They hire trainers, consultants, speakers, and data miners – all to be sure they have the right information when they need it.

But something happens when it involves an online business. Suddenly information becomes a commodity in the minds of most people. But just because there is a lot of information doesn’t mean that it’s all equally valuable.

For example, if you’re involved with Internet Marketing you’ve probably settled into a comfortable rut of “free” teleseminars and webinars. After all, they’re used to promote products, services, and events.

So it may be a jolt to find out that the rest of the world isn’t doing them free. In fact, they are charging handsomely for them!

Take for example, SoundView Executive Summaries – the company that sends out the executive summaries of books for those of us too busy to read the full book. I just looked at one of their teleseminars. Keep in mind it’s a 90-minute audio conference with a best-selling author. Their prices:

Audio Conference & CD Recording – $258.00

Audio Conference only – $199.00

CD Recording only – $199.00

Now if that doesn’t make you sit up and take notice I don’t know what will!

And consider – they are not going to open up the line for your individual questions – and I’ll bet they didn’t even offer an ASK campaign for your questions prior to the call.

And that’s not the only one! I get regular notices from The Competitive Advantage.net. Here are their prices for a 90-minute audio conference:

Audio Conference Only – $159

Audio Conference & CD Combo – $209 (plus $20 CD shipping)

CD Only – $159 (plus $20 shipping)

Yikes! Now count how many people were on your last teleseminar. How much money did you lose by offering it as a “complimentary” teleseminar?

Can you charge those prices? It depends on your market and your topic.

If you market to CEOs, conventional business managers and sales professionals, you generally can charge well for the information you provide. Not only do they have the money to pay for it, but they recognize the value of good content – and regularly invest in their professional development.

On the other hand, if you market to those seeking to start a home business or a second income, they may not be able or willing to pay those prices. Traditionally, these markets are very cost-conscious.

Then let’s consider the topic – your content. If your primary purpose in offering the teleseminar is to teach a topic, then you should charge for it. If you don’t put a value on your information, no one else will either. However, if your primary purpose of a teleseminar is to sell a product, service or event, then you generally don’t charge.

Could that change in the future? I think so. The quality of the information provided on preview teleseminars, for example, leading to a seminar is extremely valuable. Why not charge a small fee – to weed out those who have no intention of registering for the event? After all, either you need to sell a ticket to the event or you need to charge for the content.

The same should be true of a product or service. If you’re offering a valuable amount of information, at least charge $10-20 to indicate the value and to reimburse you for the expenses and time of a teleseminar. In 90 minutes you will easily reveal that amount of information – and probably more!

The trend starts here. If each of us who provides quality content in our (previously) complimentary teleseminars or webinars starts to charge a small fee, the trend will catch on.

So ask yourself: What is my information worth?

6 Categories : Product Development, Teleseminars, Webinars
Jun
19

Webinar Overload

by Jeanette

webinar overloadWebinars provide an excellent communication and sales tool. By presenting a webinar you can show examples and slides, while you talk about what the audience is seeing. It’s almost like being in front of an audience at a face-to-face event.

Webinars have become the industry standard for online presentations, particularly for sales presentations. They provide a rich means of demonstrating, as well as creating scarcity to increase sales. After all, the webinar is about to end, so you need to buy now!

But what about from the attendee’s view? How should you be watching webinars? After all, when you watch a webinar you are trading your time and attention to listen to

  • more information
  • more things that you are not doing already
  • more that you “need” to be doing in your business.

So by the time the webinar is over you can be left feeling like – now what?

  1. You can either stop everything and take action on the topic of the webinar. Or
  2. You can put the webinar and its information and call to action on the back burner so that you can do what already needs to be done in your own business.

So what’s the solution? Schedule Webinar Watching

Of course this is not going to go over well with all of the marketers who are trying to sell you something by getting you on their “must watch” webinar. But this is YOUR business! You need to take the actions that will create profit for you – not for them.

[tbpspa]

Keeping that in mind, here are three steps to follow:

1. Before signing up for a webinar, be sure you have the time to watch AND take action. There is no point in watching a one-hour webinar if you have an article due in 90 minutes. Neither will get your best effort.

2. Only watch webinars when it fits your schedule. Yes, that means that most of your viewing will not be “live”. You owe it to yourself to schedule your work first. Then if there is space in your schedule, you can work in a webinar replay.

3. When someone threatens that there will be no replay, then strongly consider whether or not you really need that information. If there is no replay, then there is a guarantee of an offer to purchase yet another product. Do you need the product?

The overriding concern for which webinars you watch must always be your business. If you find that you aren’t making a profit, it’s probably because your information pipeline only provides incoming information. Reverse the flow with webinars – and schedule your webinar watching.

8 Categories : Webinars
Feb
11

Did they make an offer?

by Jeanette

One of the things I am always amazed about is when people are surprised that someone offering a ton of free information on a webinar then makes an offer so that you can learn more.

Here’s the reality: If you are offering free webinars without making an offer, then you’re not making any money.

Contrary to popular myth, you will not get rich by giving away your information. In fact, that will actually work against you because people assume your information is not valuable – or you wouldn’t be giving it away.

Yes, you can share some quality information with your target market. Yes, you can offer valuable free reports. And yes, you can do some teleseminars and webinars just for the sake of building your list.

But understand this: you must be paid for your time, effort and expertise – now or in the future. Otherwise, this is just a hobby, not a money-making venture (aka Business).

You may be paid with names and emails, as in an optin page. The same applies with a complimentary teleseminar or webinar.

But eventually you need to be asking for the sale. That’s why you should ALWAYS assume that a free webinar will make an offer. After all, they can’t teach you everything you need to know about the topic in a single hour. That’s why many people WANT to buy the product.

Now if that product is not for you, no problem. Just end the webinar and be grateful for the information you received. As a presenter, I know that many people will not take advantage of the information – and I wouldn’t want them to if it’s not right for them at this time.

But please don’t criticize someone for giving you an hour of excellent content, sharing their ideas, setting up the logistics for you and creating an offer that is perfect for those wanting more. That’s their BUSINESS and they are doing it well.

5 Categories : Online Presentations, Teleseminars, Webinars

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