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Archive for Announcements

Jul
8

Profitable Content Creation – What Happened After They Told Me I Couldn’t Write

by Jeanette

rejected writerEditor’s Note: I’ve known Jeff Herring for years, but had not heard this story. I can certainly identify with the pain of rejection!

My high school English teacher told me I was not a good writer – and I believed her! For years I told myself I couldn’t write. That is, until I started writing curriculum for a living! Not only did I find I could write, but I actually loved it. I had let someone else rob me of years of enjoyment.

Don’t let this happen to you! Read Jeff’s story and join us on the upcoming webinar.

Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

A funny thing happened along the way

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

Then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this? Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are oftentimes just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, generate lots of traffic visiting your profitable sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.

And I want to bring those 18 years experience creating profitable content to you with this “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring”  Hosted by Dr. Jeanette Cates on Thursday July 11th at 8 pm EDT – Join us here => http://JeffHerring.com/jeanette

2 Categories : Calendar, Content Marketing
Oct
23

Free Recording Session

by Jeanette

Free Recording SessionIt’s never happened before. It may never happen again. But for this one-time-only, I am offering FREE access to one of my famous Live Recording Sessions!

I love creating products on a live call. Since I’m recording multiple videos, I have a chance to visit with attendees between “takes”. I get to answer questions that often turn into FAQs for the product. Plus there is a certain energy associated with a live call.

This time I am recording the videos for the all-new Module 1 for the Online Success Incubator – First Steps Online. You’ll watch as I discuss

  • Choosing a niche
  • Describing your target market
  • Choosing a domain name or two
  • Registering your domain
  • Choosing a hosting account
  • Changing your DNS

You see the slides, worksheets, and Action Steps for each part of the process.

This Live Recording Session is FREE – but there will be no free replay. Only members of the Incubator will be able to review the videos as often as they want.

Register now – for the webinar – Thursday, October 25, at 8:00 pm Eastern. And plan to take a LOT of notes!

 

0 Categories : Announcements
Nov
25

Happy Thanksgiving

by Jeanette

10 Categories : Announcements
Oct
10

10-10-10 Sale

by Jeanette

Online SaleFrom now until midnight Monday, October 11, you can take advantage of my special 10-10-10 sale. And in the process you’ll save 30% off our best-selling products!

It’s simple. Just

1. Choose the products you want from our Store – see the link there at the top of the page?

2. As you check out, enter the coupon code 101010

Enjoy your new products!

Spread the word – the sale ends at midnight Monday!

1 Categories : Announcements
Aug
6

Is This A New Trend?

by Jeanette

Las VegasI was all excited about another trip to Las Vegas next week – when I found out the event had been canceled. Well, not exactly canceled – just moved.

Now if I had had my airline reservations, it could have been an expensive change to go to another city. But this was even easier – it’s going to be online!

That’s right! My good friend and mentor Armand Morin is going to host Read More→

2 Categories : Announcements, Online Success, Webinars
Jan
31

Cates Named Panelist For JVAlert

by Jeanette

Dr. Jeanette Cates will serve as a Panelist for the upcoming JVAlert in Orlando, February 5-7, 2010. Details on JVAlert can be found at the JVAlert website.

“I’m anxious to do this,” said Cates recently. “I’ve heard so many good things about JV Alert that I’m anxious to experience it, both as a participant and a panelist.”

JVAlert is a conference sponsored by Ken McArthur. Designed to foster the creation of Joint Ventures, the conference has proven successful over multiple years. Participants have ample opportunity to meet one another, as well as each of the speakers.

The “hot seat” presentations are a unique feature of the JVAlert conference. Selected participants get to pitch their idea to a panel of experts who contribute ideas for improving both the content and the conversion of the site or product. Dr. Cates will be one of the featured panelists.

Dr. Jeanette Cates is an Internet strategist who works with new and emerging online business owners who are ready to create their Online Success. She is a Master Teacher with over 50 information products to her credit and a 12-year track record online.

1 Categories : Calendar
Jan
4

The Fast Track To Being Famous

by Jeanette

Have you ever wanted to be famous? Not the “papparazzi chase me” type famous, but someone who other people within your chosen field recognize. Who, when your name is mentioned, everyone nods in recognition. Someone who can pick up the phone and call just about anyone in the industry and immediately get through?

That’s the type of “useful fame” that gives you an advantage over your competition. When you’re famous in this way, you are asked:

– to join more programs to promote others’ products which leads to early-mover advantage on affiliate fees

– to review products and give testimonials – which lead to your name and website showing on other high-traffic sites

– to co-create products as JV partners which helps associate you with other successful product producers

– for interviews which lead to more publicity and sales, which lead to more fame

Yes, it definitely pays to be famous!

So how do you get to be famous? I’ve done it in three different industries over the past 15 years – educational technology, professional speaking, and internet marketing. In each of those fields I became well-known in less than two years.

So I went back to figure out how it happened so quickly and predictably in all three industries. Based on my experience, here’s what you need to do to become famous quickly:

1. Read the industry publications. Not only do you want to read the technical pubs, but also the association news. You need to find out who the movers and shakers are in the industry. That’s where your name will appear in a short time!

2. Invest in your education. This may be taking courses, attending workshops, buying home study courses, buying special reports or books. But in order to be famous you need to know and understand the industry. So you need a good education.

3. Ask questions. When you’re on a webinar or a teleseminar, be one of the first to ask a question. If they ask for questions ahead of time, ask questions. You would be amazed at how few questions organizers get – and being someone who always asks good questions gets your name recognized.

4. Volunteer. Volunteer to take a poll. Volunteer to promote and participate in a fund-raiser. Volunteer to leave a testimonial. Volunteer to mail about a product or event. Just the act of holding your hand up helps raise you above the crowd.

5. Be there. Nothing takes the place of meeting someone face-to-face. Spending time with them. Sharing a meal and some good fun. You cannot pay for this type of relationship – it just takes time – and that time needs to be face-to-face.

Who is more likely to remember your name – someone you spoke to for 30 seconds before a teleseminar or someone you spent three days seeing at a conference? This is especially true if you went out of your way to introduce yourself, and to ask them to share a meal or drink with you.

You have three opportunities to attend face-to-face events in the coming weeks:

Internet Super Stars Conference in Orlando (Jan 15-17) I’ll be one of the featured speakers in this event, which features a lot of interaction with the speakers and hands-on activities for you.

Online Revenue Workshop in Las Vegas (Jan 22-24) Designed for people who have been online for six months or more and aren’t yet making as much money as they would like, this interactive WORKshop will teach you, then guide you as you create marketing materials that will propel your business to success in 2010.

Brave The Wave in Las Vegas (Jan 30-31) This is a brand new program from my mentor Armand Morin. And you can attend this inaugural event as MY GUEST – absolutely FREE. Just click to sign up with that special link.

Regardless of the industry you are in, you want to be famous. These five steps will help propel you there. It’s now up to you to take the Action to build your fame.

10 Categories : Announcements, Online Success
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