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Archive for Pinterest

Jan
16

Pinterest Pain

by Jeanette

Pain reliefIf you look at the recommended number and frequency of pins suggested by the Pinterest gurus, you may panic! I know I did.

Coming out of a five year retirement – and an even longer period of a Pinterest Diet, I found that things had changed – a LOT! So I began to refresh my knowledge of this fun tool. After all, it’s a great marketing tool that is totally painless to use.

Not surprisingly, however, I found that EVERYTHING I remembered had changed! In fact, as I began to research I found that everything had changed multiple times – use keywords, don’t use keywords; use hashtags, don’t use hashtags. It felt like every time I learned a new technique the next blog post said it was no longer valid!

Most importantly, like most of the web, Pinterest has gone so much more visual! It’s always been a visual platform, but now it’s relying even more on visual content. And frankly, visual is not my strong point!

So I began researching tools that would help me. But before I can share the “secret” tool, I need to tell you:

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

Whew! Now that that’s done…I found Tailwind.

Initially, I’m like you. I thought “who needs a new tool to pin on Pinterest?” And you’re right – you don’t! BUT what you do need is an easy-to-use system that you will use consistently. Those two words – easy and consistent – are what drew me to Tailwind.

A couple of highlights – you can SCHEDULE pins. That means that you sit down ONE time per week and find a bunch of pins you like. Rather than flooding your boards with some great stuff all at once, you can trickle it out with the schedule you set up in Tailwind. Bonus: They set up the schedule FOR you, based on your pinning history. Naturally you can add and change days and times – but you don’t have to!

You have access to GROUPS (they call them communities or tribes). You can choose those, based on interests. So if you’re into knitting, you can find a tribe all about knitting. You add pins to the group and you can repin their contributions.

They offer an integrated creation tool – so that you don’t need to create a pin, download it, then upload it before you can pin it. True time-saver!

And I could go on – but you want to take a look yourself. It’s totally free to look – and start using it. In fact, you can use it for up to 100 pins (no credit card required).

Check out Tailwind now. (You’re welcome!)

1 Categories : Pinterest
Apr
8

Pinterest: Profile Of A Super Pinner

by Jeanette

Pinterest Super PinnerAs we are learning what Pinterest means and what it can do for you, it’s good to notice best practices among those who have been on Pinterest for a while. They are what I would call Super Pinners.

I found Stephanie Sterling among my followers. I don’t know her “in real life” so it was a cold call to her Pinterest page. (I click to see each of my followers’ pins before following them back.)

What I saw on Stephanie’s page was very impressive.

Read More→

4 Categories : Pinterest
Apr
7

Pinterest Entrepreneurs

by Jeanette

One of the reasons I love working with small business owners like you is the level of ambition and creativity that is displayed daily. And Pinterest has brought out some very creative ideas.

One woman has become the “Pin Up Girl” for a local newspaper, just reporting on a different topic every week from Pinterest. She doesn’t need to create any content from scratch – she just reviews what’s already pinned in that category.

So one week she reviewed some of her favorite pins from container gardening. The next week she showed pinned yarn decorations. Talk about an easy way to create content! Read More→

10 Categories : Pinterest
Apr
6

Pinterest For Affiliates

by Jeanette

Here’s a simple process for promoting one of our products on Pinterest. Easy as 1-2-3.

19 Categories : Pinterest
Mar
17

Are You Pinsane?

by Jeanette

I have to admit that when I first heard about Pinterest, it didn’t grab my attention. It sounded like a nice place to visit, but I wouldn’t want to market there. After all it’s for arts, crafts and hobbyists – right? At least that’s what I thought – Until I got an email from my good friend ecommerce strategist Lisa Suttora saying …

“Jeanette, why aren’t you on Pinterest?!??”

I replied   “Why would I be?”

Now if you’ve ever met Lisa, when it comes to  emerging marketing trends, she’s always on the leading edge. But she’s not just a trend spotter. She always digs deep to understand WHY a new marketing opportunity has potential and then tests it to see if it can produce results. And next thing I know, I’m getting email after email from Lisa with supporting stats, figures, examples, case studies, market research showing me EXACTLY how to market my business on Pinterest!

“OK!” I said “Send me an invite!”

Well since then to say I’m “pinterested” would be an understatement.  So much so that I even went through Lisa’s brand new 4 part video series Pinterest for Ecommerce.

It was then I saw the real power of Pinterest for business as a way reach new customers and sell more products.

Until now, Lisa has only made this course available to her private coaching students, but I told her this was too good not to share.  🙂  So for the next 48 hours, you can get a copy of this step-by-step,  4-part video series at a special introductory price.

You’ll see clearly why Pinterest is not a fad , but has some real marketing teeth.

And you’ll be pinning for profits by the end of the 4th video! You can see what I’ve pinned on my Pinterest account.

As it turns out, Lisa is not the only one who sees the value in Pinterest for marketing. Heavy hitters like Forbes, CNN, Tech Crunch, and the Wall Street Journal are all talking about the Power of Pinterest! Shouldn’t you be using
it too?

1 Categories : Pinterest

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