I found Stephanie Sterling among my followers. I don’t know her “in real life” so it was a cold call to her Pinterest page. (I click to see each of my followers’ pins before following them back.)
What I saw on Stephanie’s page was very impressive.
Notice the clear, friendly picture. The keyword-rich description of who she is. Her complete social profile buttons
Next came her Summary Bar
Wow! That’s a LOT of boards. And 22 thousand pins! Obviously she’s been doing this for a while.
And look at her boards! She has done an excellent job of classifying them, so they are easy to find – and keyword rich.
For example, with food, she has split it into multiple categories. That makes it easier to follow just the category that interests you and it makes her boards more relevant.
Interaction On Pinterest
Now the “tells” – is it all one-sided or does she actually participate with others? And you can see it’s easy to gauge:
19,178 Likes – so she pays attention to what other people are posting
1716 followers – people like what she’s posting
5698 following – she enjoys seeing a lot of pins come across her account
Activity on Pinterest
Then the Activity button…and a great tip for you:
Notice that she is using the same pin in multiple ways – to like it, then pin it into multiple categories. Plus, if it’s something that could be a good discussion piece to build relationships, add a comment.
So what can we learn from this Super-Pinner?
1. Fill out your profile completely, with keywords that relate to your niche and interests.
2. Use a good picture.
3. Use clear keywords for each of your boards. Break your boards into multiple boards when needed. Not only will it make it easier for people to find things that interest them, but you’ll get much better traffic from keyword-rich board titles.
4. Repurpose your pins as likes, comments, and pins to multiple boards, as appropriate. Remember, some people are only following one of your boards, so if you don’t pin it to the board they are following, they will miss it. But do keep in on topic!
5. Look at the followers and following of YOUR followers – and follow those that interest you. Personally I don’t just go down the list checking Follow All next to each name. I actually click on the name, choose which of their boards I am interested in, then follow just those boards. That will keep your “pin stream” less cluttered, so it’s easier to find things you want to repin.
If you know of a Super-Pinner – share their Pinterest page in the comments below. What tips do you have on how to be a Super-Pinner?