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Archive for Productivity

Dec
8

An Organized Christmas

by Jeanette

Christmas ChecklistAs the holiday busy season builds to its climax, I wanted to share my tips for remaining calm and profitable with an organized Christmas approach. While it may be too late for you to adopt all of these ideas this year, mark this article and revisit it in September of next year. Here’s what’s working for me…

1. Use a shopping app on your smart phone.

Christmas_app This has literally changed the way I shop and budget for the holidays! I use The Christmas List, an app for my iphone. It’s under $2 and so worth it! Here’s how it works.

I list all of the family and friends I plan to buy gifts for. Under their names I list what I want to buy or am considering. I also add the approximate price of the item, as well as where I plan to look for it.

This does two thing for me. First, it generates a list of stores (online and offline) that I need to visit and what I need to look for at each of these stores. Second, it generates the amount I’m spending on each person.

As I buy something, I move it from possible to purchased and now I can see a running total as I shop. There’s also check boxes for what’s wrapped, shipped, and received, so that I can track my hundreds of boxes from Amazon. 🙂

As a final goodie, you can archive your shopping and buying lists from one year to the next, so it’s super fast to reorder or look again for what they wanted before.

The only thing I would change about this app is adding the clothing sizes to each person’s name. But that function may be in there but I just haven’t discovered it yet!

Regardless of whether or not you use this particular app (I look at a lot before settling on this one last year), I definitely recommend you use one. It takes you a long way to a more organized Christmas.

2. Use standard menus and shopping lists.

Our family fixes the same meal each year as our traditional holiday feast. And while it may be turkey or ham, both have the same side dishes, with possibly one or two new additions each year. (This year my granddaughers fixed Monkey Bread as their first contribution to the family meal.)

With the same menu, it’s super simple to generate the shopping list. We’ve had to update it over the years as we’ve added more family members and little appetites have transitioned into teenage hunger monsters. However, we keep the latest shopping list in a Word document. Whoever last hosted the meal has the master and passes it on to the next person who will be shopping. It saves a lot of time!

3. Set up a wrapping station.

We have an adjustable height table that is the same height as the kitchen counter, so we add it next to the breakfast bar, starting about December 10th. On the table you’ll find scissors, tape, and nametags. Other than that, we try to keep the table clear. Under the table you’ll find rolls of paper, bags of gift bags, an assortment of boxes, and boxes of recycled bows (can’t remember the last time we bought bows!)

As gifts arrive in the house, you can go directly to the wrapping table and everything you need is there. For the marathon wrapping session the last day before everyone arrives, the height of the table saves your back! This has definitely been a worthwhile investment. (We used a table top from one of my favorite restaurants and added adjustable height legs from ikea.) And as the party begins, the table stays in place for added serving and preparation space in the kitchen!

 4. Shop online.

Before the Internet (yes, there was such a time), I spent most late evenings at stores, trying to get all the shopping done – after working a full day as a college administrator and a full evening attending graduate school. By the time Christmas arrived, I was exhausted!

Now with my shopping app next to me, I shop online. That also means I can take advantage of great deals, like those currently happening on Amazon. For example, this week they are featuring flash discounts on Disney items on December 11, with sports discounts on December 12. Every day there is a different discount category, plus plenty of other special deals!

It’s also a good idea to sign up for Amazon Prime. You can start with a trial if you like. Personally it saves me tons on shipping costs year-round, plus there are books and movies all year long, too!

While I may still take a trip or two to the mall (it’s 3 minutes away), I’m no longer stressed about HAVING to find that special something. Now mall shopping is just for the little fun things you see.

5. Automate your work.

Because we are all in business online, we can’t ignore our own business while we are shopping and cooking and enjoying family and friends. But you also don’t want to be tied to your computer during this time of year. So batch your work and schedule it for automated profits.

Write a series of emails to your list, then go ahead and load and schedule them to go out while you’re baking cookies.

Schedule basic social media posts to go out without you present, so that when you do have time to check in on social media, you can relax and respond to others’ posts.

Use this time for thinking and jotting down notes (use your audio app) about what you want to do – after the holidays.

But for now – enjoy yourself and your loved ones!

Share YOUR tips for an organized holiday in the comments below. I’d love to hear how you manage it all!

 

1 Categories : Productivity, Technology Tips
Sep
27

Internet Down? 7 Things You Can Do

by Jeanette

internet downI’m having withdrawal! The Internet is down!  I’ve been without the Internet for nearly 24 hours at this point.

This isn’t one of those unplugged vacations that I encourage you to take. It’s a totally unplanned, in the middle of my work week, period of disconnection!

And to make it worse, we have no idea how long this will last. It’s very disconcerting to not know how long your sentence is when you’re being held as a prisoner offline.

So after several meditation and tapping (EFT) sessions, trying to remain calm, here’s what I’ve come up with:

1. Write an article.

Okay, it may seem obvious when you’re not stressing about being disconnected, but it wasn’t the first thing that came to mind. After all, I often look for references while I’m writing – and that takes an Internet connection.

But I’m here now and you are the lucky recipient of this disconnected article!

2. Use your smartphone.

Again, not the first thing that came to mind, since my phone and ipad generally use our wifi network. So after thinking “duh” I turned off wifi and am able to pick up email with those devices.

I even sent a broadcast since I’m hosting a webinar in a few hours and they haven’t heard from me in the past 48 hours.

What made that possible is that I run Roboform on my computers and all devices. So I could log into automatically to broadcast the message.

Why not just use the phone and ipad to get work done online? For one thing, it’s not nearly as convenient as a computer. For another, we’re at the end of the usage month and I’ve already had the “75% of your minutes have been used” message.

Could I pay for overage? Well of course I could – but where’s the challenge in that?

3. Convert a book.

I’m in the process of converting all of my Kindle books into a print format in preparation for the new Matchbook program from Amazon. The first one is already being mailed to me, so I have the process down pat at this point.

Since it means you have to take your Kindle version, reformat for a print version with page numbers, headers, redo the table of contents, then deal with creating a back cover, it takes some time. Plus you have to convert all of the graphics into 300 dpi.

That could easily take several hours for each of the books.

4. Record a video.

While I couldn’t demonstrate anything online, I could easily put together a Powerpoint presentation and record it. I won’t need the Internet until it’s time to upload it.

But as I was thinking about putting this article into a video I realized – all of the graphics I want to use in the presentation are online! So it would have to be a plain words slide show.

5. Write a book.

There is always another book in the works. So the quiet time with no email and no Internet provides the ideal work environment.

I’ve already outlined my next book and finished the first chapter, which I think is always the hardest. So I could easily crank out 5 or 6 chapters this afternoon.

6. Plan and reflect.

We always talk about there never being enough time to take a look at what we’re doing, then plan our next step. So this might be a good time for looking at what’s working, as well as planning strategic moves on the calendar.

The holdup for this? All of my tracking statistics are online! So while I could plan, it would be off the top of my head, rather than based on facts.

7. Host a webinar.

This one is iffy. While the GotoMeeting software “says” you can host a webinar from your ipad, I’ve never actually DONE it. So you can imagine the level of stress associated with that task!

However, since I AM hosting a webinar this afternoon, I’ve already contacted the guest and explained that I’ll be telephone only. Whew! That removes some pressure.

But then I realized that the way GotoWebinar is set up, you have to have an audio pin to be heard – and you only get that after you log in! More research to do on that.

Whew! Seven seems a good number to stop with. And you can see from this list, that there are things I have to do. So I’ll check off the first one on the list. I’ve already done the second. Now moving on to the third. I’m off to format a book!

Inquiring minds want to know – what would YOU do with no Internet in the middle of your work week, with deadlines and expectations looming?

3 Categories : Productivity
Aug
16

Learn To Earn

by Jeanette

learn to earnAre you learning just for the sake of accumulating knowledge – or are you trying to earn from what you know? The difference is huge, especially in your wallet.

One of the most frequent comments you’ll hear when discussing internet marketing is “I’ve spent a fortune on products – but I’m still not earning any money.” Yet in the same breath they’ll say “But ole Larry – he found the secret – and he’s raking it in!”

So what’s the difference? Why do some people “get it” and others continue to search for the Magic Button?

The secret lies in the way they use the information. As you know there is a lot of information available on how to make money online. You can buy reports, audios, videos and full blown home study courses. You can use the free information or $7 reports. The possibilities for finding great information products is endless.

The difference is what you do after you have the information. Those who earn a living online consume the information then immediately apply it in their business.

Those who are still struggling consume the information, say “that’s good to know” then move on to the next piece of information. They are constantly in the “search and consume” mode. They never get to the Take Action step.

And that’s the difference – Action. You cannot expect to make money just from what you know. That’s like putting your textbooks under your pillow expecting to pass the test! You know people who tried it – and it didn’t work then either!

Instead, pledge to learn one tactic that you can apply immediately to your business. Then actually use it. For best success, use it more than once, so you can perfect it for your purposes.

Only when you’ve mastered that tactic – or determined that it’s not applicable to your business – should you go on to learn something new.

Will this slow down your learning? Yes, but it will increase your earning. And that’s really why you’re learning about internet marketing in the first place. Pledge today to commit to “Learn to Earn.”

8 Categories : Productivity
Jul
15

Marketing Lessons From Buying A New Car: Organization

by Jeanette
2013 Cadillac ATS

Jeanette’s New Car – Cadillac ATS

Author’s Note: I recently purchased a new car, trading in my 2002 Mitsubishi with 275,000 miles on it. Since this was the first car I had purchased in 20 years, I took my time, driving more than a dozen cars at as many dealerships. Along the way, I learned a few marketing lessons.

After visiting more than a dozen car dealerships in 10 days, one of the things I noticed is that they are all working too hard! And most of that is a result of not being organized.

I was appalled at the number of times, they could not find a car. For example, I saw a good-looking Chrysler 200 online, advertised by a particular dealer. I called the number on the ad. The salesman told me he would have to go out to the lot to locate the car – to see if they still had it! When he called me back, the car was not there. It had been loaned to a customer earlier in the day and wouldn’t be back until Monday. He just lost a potential sale.

On one lot after another, the salesman (we did not have one female dealer!) had to walk around looking for keys, looking for cars, looking for a temporary license plate so we could take a test drive. For one car we had to wait for him to go put gas in the car. Even then the low gas light was on throughout the test drive, making me a little nervous.

In one case we were told that the car we were interested in had just been sold. So the salesman went looking for a similar model. As he pulled the car up, it was the model we had asked about originally. Even though the computer “said” it has been sold, it hadn’t.

Understand that I am not a car sales professional. But look at restaurants and how easily they organize their business. Several restaurants we frequent have electronic status boards, showing which tables are occupied, which are clean and waiting for someone, and which tables need to be cleaned. It’s a very efficient, easily used system.

Surely car dealerships can implement systems similar to restaurants. Systems to track which cars are available and where they are parked on the lot. Systems to have temporary license plates readily available for test drives. Systems for having test cars gassed up, cleaned up and ready to drive.

So how do you apply this lesson on organization to your online business?

Visit your site as a stranger. Is it clear what to do? Once they sign up for your list, what do they see? When they buy a product, what happens? Where do they go? What do they get via email? How welcome do they feel?

You want your site visitors and customers to feel like you have prepared for them, not that you just showed up and decided to do business online. You want them to have a sense of safety and calm when doing business with you. It’s a matter of trust. And trust comes from the feeling that you know what you are doing – a sense of calm organization.

Operating your business in chaos, similar to a car dealership?

Are you able to put your hand on what you need when you need it? Do you have set procedures for accomplishing specific tasks? Do you have a marketing calendar telling you what to promote and when?

If you answered no to any of these questions, then you need Organize Your Online Business. It will take you by the hand and lead you to a sense of organization – for your writing, your buying, your marketing – everything you do in your online business. Don’t work harder than you need to. Get organized today!

17 Categories : Marketing, Productivity
Apr
2

Unravel Your Success Strings

by Jeanette

Unravel success stringsIf you’ve ever been stuck on a problem in your online business and didn’t have a clue where to start, here’s a technique that may work for you. It’s called “unraveling the strings of success.” You’ll be able to visualize those strings as you see how it works.

1. Figure out what you want. It may be a new website, more subscribers, fewer support tickets. In online business terms, let’s say I want “more sales.”

2. Now take that goal and ask yourself “What do I need to get more sales?” Again, for the online business owners, it’s probably something like better website sales conversions, more traffic, better followup.

3. Next take one of those topics and start unraveling it. “If I want more traffic, what do I need?” More links to my site, more affiliate referrals, more clicks from my ads.

4. Now take one of those topics and continue to unravel it. “If I need more links to my site, what do I need?” More links from articles, more directory links, more blog posts linking back to my site.

5. Now take one of those topics and keep repeating the process of unraveling it. “If I need more article links, what do I need?” Write more articles, hire others to write more, distribute them to a broader audience. Your answers can be broad or precise. The idea is to identify the factors that are stopping you.

[tbpspa]

You can see the pattern. I generally use a sheet of paper or a spreadsheet and keep writing the links from one item to the next – making the string longer as it unravels. Eventually you will reach the point where you say I don’t need anything else except Action. And that’s where you start.

The unraveling process is simple and often points out a flaw in your thinking or your business planning processes. For example, the longest strings are the parts of your business that you neglect. The shortest strings may give you the fastest results.

If the same item shows up in more than one string, it may mean you have a crossover in your processes. It may be a source of confusion for you and your staff. Or it may be a way to complete a single item and shorten two strings.

When using this unraveling process on your business, you are able to move to the Action phase of your planning sooner. Plus you’ll have a visual map of how your business works.

 

2 Categories : Productivity
Mar
11

Online Business Productivity: Time Drains

by Jeanette

online business productivityOnline business productivity is serious business. After all, anything that costs you time – also costs you money! That’s why we want to look at the two most common time drains in your online business.

A Time Drain is something that takes more time than it should. It’s often a task that started small, but continued to expand. Now you’ve just accepted it as part of your everyday routine.

If you’ve ever heard yourself say “it’s just too much!” then you understand the importance of identifying and eliminating time drains in your online business. There are two major categories that generally account for many of your time drains: sites and tools.

Time Drain #1 – Too Many Websites

It starts small. You buy a domain. You set up hosting for it. You add a blog. You add a few plugins. You add some content.

You buy another domain. You add hosting, a blog, a few plugins, some content.

You repeat this a few more times. Or a few hundred more times.

An update for WordPress comes out – and you have to update all of your blogs!

A plugin announces a “fix” with an update – and you have to update the plugin on all of your sites

Yes, Plugin Dashboard can help! But you still need to log in, run the update, then check to be sure everything is okay, then go to the next blog.

Meanwhile, there are comments to be approved or rejected and/or responded to. There are passwords to change.

Here’s Fix #1:

Using the process outlined in Online Asset Inventory, make a list of every domain. Next to it add the purpose for that domain. And in the next column the revenue generated from that domain.

If it’s not selling a product, building a list, or generating revenue – why do you have it?

If you’ve decided go get rid of it, remove it from your server now so that it saves the time and hassle of updates.

If you’re not sure you’re ready to get rid of it, at least go to your domain registrar and turn off automatic renewal. That way you will have another chance to look at it as renewal comes due.

Fix #2:

As you receive those renewal notices from your registrar, review each domain name. Are you using it? If not, get rid of it.

I know. It’s painful. Because it’s not just saying goodbye to the domain name, but it’s also saying goodbye to the “great idea” that was the reason you bought the domain.

But consider this – it’s costing you money to procrastinate. If you haven’t taken action on that idea until now, what are the chances you will take action in the coming year?

Time Drain #2 – Too Many Tools

In a related article you took inventory of your Online Assets – specifically your tools. Now that you’ve looked at them, you can probably see that you have too many.

For each tool you use you spend time learning it, figuring out how best to use it in your business, and keeping it updated. You’ve invested time and money in that tool.

Look for ways you can pare down the number of tools you use. Not only will you save the money buying the tools, but you’ll save time learning them and time staying up-to-date with the tools.

When you pay attention to these two major time drains and take the actions necessary to reduce them, you’ll find a corresponding amount of time and energy you can add to your online business. Reduce YOUR Time Drains today!

11 Categories : Productivity
Mar
4

Your Online Assets Inventory

by Jeanette

Online Asset InventoryOnline assets are an important but overlooked part of your online business. In traditional business terms an asset is anything you own. You can take it one step further and say that everything you own – all of your assets – are there for the purpose of generating a profit.

Online Assets are those tools and properties you own that help you run your business. They include websites, domain names, products, courses, and tools. They also include your “branding” and online reputation.

But to keep this illustration manageable, we are only going to deal with one type of Online Asset – your tools.

If you’ve been online for any time you have accumulated several tools. But if you’re like most people you don’t even know all of the things you own or how valuable they are!

1. So let’s take inventory of your online tools by listing each tool. These include

  • software you’ve purchased
  • WordPress plugins you use
  • Checklists you’ve downloaded
  • Websites you belong to, particularly tool sites
  • Recurring membership sites where you download items

There are probably more types of tools, but that will get you started. I recommend you use a spreadsheet for this, as it will make some of the next steps easier.

2. Next to each of the tools you list, provide the purpose for the tool in general terms. For example,

Banner Creator is the software, graphics is the purpose
Marketing Graphics Toolkit is the member site, graphics is the purpose
DepositPhotos is the site, graphics
iStockPhoto is the site, graphics
Aweber is the online service, optin pages is the purpose
Podcast Course checklist, podcast is the purpose
Sales Letters Fast plugin, sales letters is the purpose
Sales Letters Fast plugin, optin pages is the purpose
(I listed this one twice because I use it for 2 different things. This will become obvious in the next step.)

3. Now sort the entire list by purpose. This will group tools used for similar purposes together.

Banner Crushergraphics
Marketing Graphics Toolkitgraphics
DepositPhotosgraphics
iStockPhotographics
aweberoptin pages
Sales Letters Fastoptin pages
Podcast Course Checklistpodcasts
Sales Letters Fastsales letters

This will probably be your first “ah-ha” moment. Two things become obvious:

  • You have a lot of tools in some categories. For me, it’s graphics because they are a constant challenge for me, so I tend to buy everything that comes along in hopes of making it easier.
  • You have a single tool in some categories. When you consider it, these may be the tools that you use most frequently. They are the bread and butter of your business.

4. You may want to refine your categories even further. For example, if you feel like you need all of those graphics tools, then add a sub-category column with descriptions such as

  • Ready-to-use graphics
  • Graphics creation
  • Graphics editor
Banner Crushergraphicscreation
Marketing Graphics Toolkitgraphicscreation
DepositPhotosgraphicsready-to-use
iStockPhotographicsready-to-use
aweberoptin pages
Sales Letters Fastoptin pages
Podcast Course Checklistpodcasts
Sales Letters Fastsales letters

5. Keep this list up-to-date for decision making purposes. For example, before you buy another plugin or theme that helps you create sales letters, look at this list.

  • Do you need a new tool?
  • Are you already using the one you have?
  • Do you need to discard the one you have and find a new one?
  • Or do you just need to learn to use the one you already have?

As you can see, taking inventory of your online assets is both eye-opening and time-saving. It’s also diagnostic, illustrating the areas of your business where you feel the need for more tools – or better skills.

This same common sense approach is what you’ll find in my best-selling course on how to Organize Your Online Business. You’ll experience the same ah-ha moments and clarity as you go through each of the areas of your business highlighted in the Organization system.

3 Categories : Productivity
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