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Author Archive for Jeanette – Page 12

Oct
28

Online Trends And Timing [Podcast #001]

by Jeanette

Jeanette Cates ShowIn this inaugural episode of my new podcast, I talk about online trends and timing. Specifically I reference meta tags, links, and podcasts as three trends that have come and gone more than once.

With this first episode, I kept it short – about 3 1/2 minutes. But future episodes will be a little longer.

I’ve also set up a fan page for my new show – and would love it if you liked it! In return, I’ll be mentioning your name on the show. What fun!

I’ll keep you posted as each episode goes up and I’ll let you know as soon as the Jeanette Cates Show is live in itunes!

0 Categories : Podcast
Oct
23

Free Recording Session

by Jeanette

Free Recording SessionIt’s never happened before. It may never happen again. But for this one-time-only, I am offering FREE access to one of my famous Live Recording Sessions!

I love creating products on a live call. Since I’m recording multiple videos, I have a chance to visit with attendees between “takes”. I get to answer questions that often turn into FAQs for the product. Plus there is a certain energy associated with a live call.

This time I am recording the videos for the all-new Module 1 for the Online Success Incubator – First Steps Online. You’ll watch as I discuss

  • Choosing a niche
  • Describing your target market
  • Choosing a domain name or two
  • Registering your domain
  • Choosing a hosting account
  • Changing your DNS

You see the slides, worksheets, and Action Steps for each part of the process.

This Live Recording Session is FREE – but there will be no free replay. Only members of the Incubator will be able to review the videos as often as they want.

Register now – for the webinar – Thursday, October 25, at 8:00 pm Eastern. And plan to take a LOT of notes!

 

0 Categories : Announcements
Oct
19

Productivity Tip: Templates

by Jeanette

One of the key principles in working efficiently is to use Templates. Often people think of purchased templates or those that come with a program like Powerpoint. But you can also create your own templates.

Naturally you can use the Help menu in a program and learn to create a “real” template. But in my experience it’s more trouble than it’s worth. Instead when I create a document I like, I reuse to format the next document of the same type, essentially making it my own template.

Of course templates are only as helpful as they are available. And that’s the key. You want to be able to find them quickly and easily when you need them.

One approach is to keep a folder of templates. That works for some people, so you’ll want to use that system is that’s the way you typically look for something.

But I work quickly and I’m often on deadline as I’m creating a new project. Then when it’s time to find a template for my next project, I tend to think of the last similar project I did and look that up. In essence that is my template.

So here’s the system I’ve found helpful if you use Microsoft Office (2007 and newer).

1. Under the main menu (in the left corner), choose Options. Then choose Advanced.

2. Scroll down and find the number of recent documents you want to keep. I recommend 20-30, depending on what fits on your screen and how many you use regularly.

 

 

 

 

3. When you have a document you use frequently “pin” it to the Recent Documents menu.

4. Here’s where I pin my “templates” so that all I need to do is point to it, open it, then copy and paste the parts I need.

If I’m feeling fancy I open the “template”, then do a Save As… to move the cover, back pages, formatting, headers and footers to the new document. Saves a LOT of time!

Remember this basic principle: Keep It Simple. Get It Done!

[tbpspa]
2 Categories : Productivity
Oct
16

How Do I Write an Original eBook if I Can’t Write?

by Jeanette

– by Jim Edwards

Twenty years ago, if you couldn’t write, you couldn’t publish a book. Now, with ebooks, the Internet, and all the available tools, you CAN create an ebook even if your 11th grade English teacher would faint (or worse) at the thought. In fact, it’s easier now than ever before. There are actually over a dozen ways to write an ebook that don’t include writing. Let me share one of them with you right now.

First, let’s define an “ebook.” An ebook:

  • Is a publication available online (free or paid)
  • Has a beginning, middle, and end
  • Is built around a central theme or a “big idea”
  • Contains at least 30 pages (500 words per page) of content
  • Has an author with passion and a purpose

So, with that as our definition of an “ebook” let’s go over a strategy for getting one done even if you think you don’t have writing skills.

Step #1 – Target Audience & Topic

What will your ebook be about? Who will buy it? Answer those two questions before taking another step forward. This creates focus for you AND your audience.

Next, you need a killer title. Here’s a formula that always works “TEN Questions Every ____ Needs To Know About ______” Example: “TEN Questions Every FSBO Needs To Know About Selling Your House Yourself!”

Step #2 – Questions List

Go find 10 of the most important questions your audience is asking about your topic. You can research those questions in a variety of places, including http://answers.yahoo.com and http://www.google.com/blogsearch. You need to come up with a list of 10 sexy, burning, and important questions your target audience really wants to know the answers to.

Make a list of 3-5 points that you would use to answer each question if someone asked them of you in a conversation. Don’t worry about writing out full answers. Just write down keywords and points that would guide the discussion.

Step #3 – Phone a Friend

Find a friend who likes to talk on the phone, is a good listener and is, preferably, a member of your target audience (or could be). Jump on the phone with them and explain that you’d like them to interview you for your new ebook. Explain that all they have to do is just ask you some questions and then ask you any clarifying questions they might have once you answer each question. Put them at ease and tell them that they don’t have to do anything other than talk to you on the phone.

Next, sign up for a free account at FreeConferencing.com and schedule the call with your friend. Have your friend interview you when you’re both on the conference line. Record the conference call using the free recording feature. When you’re done, download the recording of the call to your computer.

KEY: The call should last somewhere around an hour. Make sure to pace yourself so that, besides the introduction and conclusion, you spend about 5-7 minutes on each question. This creates a good balance in your content.

Step #4 – Transcribe

Take the recording of the call and have it transcribed. You can either do it yourself or hire someone to do the transcription. You can use a service like idictate.com or Fiverr.com to find a transcriptionist.

Step #5 – Edit & Publish

Tidy up your text. Look for any obvious spelling or grammar mistakes. Have a friend go through the text and give you their thoughts on content and anything you might have missed.

Voila! You now have an ebook… even if you think you can’t write. It might not win a Pulitzer, but it’s DONE and you can start using it to build your business.

By the way, if you want to get your first – or next – ebook done in a week or less, I can show you multiple strategies for doing that! You just CHOOSE the method that fits your style best, and then knock it out. Fast, simple, and easy! Check out 7 Day eBook!

Jim Edwards

Online since 1997, Jim is an Internet Marketing Expert, Author, Elite Mentor and Coach

He specializes in helping individual entrepreneurs, small business owners and authors to understand how to use technology to build your online business.

Jim is the author of dozens of ebooks, hundreds of webinars, over 1,000 blog posts and articles.

His flagship ebook “How To Write and Publish Your Own eBook… in as little as 7 Days” – newly revised and updated with V2.0 – has been helping book and ebook authors create their own best-selling ebooks since 2001! Get more information about Jim and how he can help you get more readers, make more sales, and skyrocket your credibility here => Click Here

0 Categories : eBooks
Oct
14

14 Ways To Get More Comments on Your Blog

by Jeanette

It’s the frustration of many a blogger. They keep writing, writing, writing, but the comments are few and far between. If you’ve dealt with this, you may have felt like you were talking to yourself. I’ve been there myself, so know how you feel.

No Comments

The good news is that commenting is not a true indicator of success for anyone who blogs for profit. You can measure your success by whether or not you are reaching profit goals for your blog. The fact of the matter is, we can have a nice sized audience reading our content, appreciating it and taking action on it, but they may never leave a comment.

Still, a nice steady stream of comments is good for community building and provides a sort of social proof for your blog. It shows that people are reading your content and like it, so others may follow suit. So the goal of increasing comments is a good one, as long as that is not your main focus in your blogging for profit journey.

To help you, here are 14 ways you can encourage more comments on your blog:

1. The first key to more comments is simple. It’s traffic. If you’re only getting a few hundred visitors per day or less, you probably won’t see a lot of comment activity. That doesn’t mean the traffic isn’t valuable, but it means you shouldn’t be alarmed by low comment volume. So your first step is to increase your traffic and we’ll actually talk about growing your following in the next post, so be sure to come back for that one.

2. Ask questions in your posts. If you want people to leave a comment, ask them a direct question. Ask questions about things people are passionate about to get a bigger response.

3. Use Controversy. When a post is controversial or shows a very strong opinion, that’s when you’ll find the commenters come out of the word work. That doesn’t mean you have to be rude or offend, but just make people think and don’t be afraid to express yourself.

4. Humor. Just like controversy, humor is something that gets people talking. Make people laugh and they’ll thank you, share their own jokes and more. Making people smile is a good thing too.

Use Humor

5. Reply to comments. Think of comments as the start of a conversation. Where possible, reply to your comments and engage your readers. They’ll be more likely to come back and comment more if they feel like someone listens to and appreciates what they have to say.

6. Make response posts. If you get a great comment that opens up a new discussion, make a new post out of it. It’s a continued conversation and encourages the same people to come back and add even more to the conversation.

7. Ask friends and family to give you a boost. If you’re just getting started, ask people you know to come by and get a little discussion going. Others are more likely to speak up if they see others doing it too.

8. Don’t require registration. If you feel you’re in need of comments, don’t put up barriers for your readers to make comments, including registration. Requiring registration just creates a couple more steps for someone before they comments and most people will simply click away, rather than bother.

9. If comments are moderated, do it swiftly. If you moderate all your comments before they’re posted, make sure you do so quickly and frequently. Making people wait is a definite conversation killer.

10. Consider using a Facebook commenting plugin. There are a variety of plugins that allow your readers to post their comments through Facebook. This can encourage discussion because the comments can appear on your visitor’s timelines and then their friends can join in the discussion as well. Just remember, not everyone has a Facebook account, so it’s a good idea to have other options too.

Facebook Comments

11. Make it easy to reply directly to specific comments. Make sure that your commenting system is set up so people can comment to specific posts. It makes is easier to create sub-conversations from the main post and it’s also easier for your readers to follow the comments.

12. Use your mailing list. Tell your subscribers about new blog posts and encourage them to come by. These are people who have already indicated they are interested in your content, so share it with them.

13. Respect and encourage the opinions of others. People will disagree with you, but you can still respond respectfully and engage them in a discussion that is educational for both sides. It’s a great opportunity to show that you’re open to other ideas and you’re willing to discuss the issues.

14. Acknowledge your regulars. If people comment more than once, welcome that back and thank them for their contribution. After all, by commenting they are contributing to your blog and making it more vibrant. Show you’re grateful for that and they’ll be back to do it again.

Think of your blog as your community. If you want people to be active, you need to be a gracious host and active yourself. While traffic will usually increase your comment volume, there are other things you can do to encourage comments from the visitors you already have.

0 Categories : Blogs
Sep
30

Automation: Gift Shop

by Jeanette

Gift Shop Embassy SuitesI’ve been on the road for more than two weeks. Along the way I have picked up tons of ideas on running a business – some good, some not so good.

This one fits into the category of automation – a topic that has fascinated me for years. How do different businesses take what we accept as “standard practice” and automate it?

In this case I was staying at Embassy Suites in Las Vegas. I noticed the gift shop the first night I checked in, but didn’t see their operating hours on the door.

The next morning the gift shop was still not open. Even at break in our meeting (it was now after 10AM!) there was still no one on duty in the gift shop.

Gift shop signAnd that’s when I noticed the “other” sign – on how to use the gift shop.

You just use your room key to get into the shop. Then you choose the items you want, write up a quick ticket and they are charged to your room!

Now consider this. How often have you been in a hotel gift shop when you were the only one there? And you know that that gift shop attendant had hours when they were just sitting there, hoping someone would come in.

Many hotels have closed their gift shops, which is a major inconvenience to travelers. So this seems to be a great way to compromise on cost and convenience.

Ready to automate parts of YOUR business? The easiest way is to use Autoresponder Basics to guide you to automated email marketing.

 

0 Categories : Online Success
Sep
26

Maximize Guest Blogging Opportunities

by Jeanette

Guest blogging is an important way for you to share your message and expand your reach. I do it because there is tremendous benefit to me and my business. Guest blogging allows you to reach new audiences and establish your expertise further.  Plus, it allows you to forge new personal relationships with fellow bloggers and that is always a good thing.

Guest posting example

Guest posting example

There are a few things to keep in mind when participating in guest blogger opportunities. While they don’t all apply to every opportunity, they will be helpful as you consider guest blogging.

Audience is everything– High traffic is good, but not always necessary. Obviously, guest blogging on a high traffic blog is likely to give you the most exposure, but there is often competition to get posted. In addition, there are plenty of highly targeted smaller traffic blogs that can provide good exposure.

– Learn about the blog’s audience and write specifically for them. While you may write about the same topics, no two blogs are exactly the same. Learn what makes the blog you’re writing for unique and keep in mind what their audience wants to hear.

– Always read the submission guidelines carefully. Look forward what types of topics they want, what formatting you should use or any other specifics they are looking for. Don’t get rejected just because you make a silly little mistake.

Collect email addresses– Promote an opt-in, not a link to your home page or a product. You’ll get the best results for with your guest post if you make a free offer to their readers. Linking to your home page may bring in plenty of traffic, but what happens when they click away, never to return? You want them to opt-in to your list, so that you can bring them back to your blog later, make product recommendations and keep in touch with them for months and years to come.

– Engage the audience and respond. Just like with your own blog, readily ask your readers questions and respond to their comments. Consider this your opportunity to forge new relationships with those interested in your topic area.

– Write for the same blog again. Let the audience really get to know you and look forward to your posts. While you can see benefit from just one guest blog post, the benefits multiple as you come back and become a more familiar face to the readers.

Make guest blogging a regular part of your promotion plan and you’ll start to see which opportunities are worthwhile and which are not. You can also use your contributions to certain blogs as leverage to get the opportunity to write for even bigger audiences.

2 Categories : Blogs
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  • Connie Ragen Green: So much excellent and actionable information here, Jeanette! Thank you for sharing.
  • admin: Stacy I understand. It’s always easier to write in the way you are comfortable. So I would recommend...
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