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Author Archive for Jeanette – Page 11

Nov
20

Can I really make a living writing ebooks?

by Jeanette

Once people understand the power of ebooks and see ebooks really can create truly passive income streams, many want to jump in with both feet. They can visualize themselves writing (or publishing the writing of others) and marketing ebooks on a regular basis. In fact, they see the power to such a degree that they want to immediately do it full time. However, the answer to the question “Can I really make a living writing ebooks?” is a resounding “Yes, but!”

Yes, you really can make a full-time living with ebooks, but it won’t happen overnight just because you want it to. You must build a business around ebooks that will create the income you need for both the short and long term.

Also, you don’t really want to just make a “living” writing ebooks, you want to build a business around ebooks that creates financial prosperity. If you do it any other way, you’ll end up hating it and give up before you really ever get started!

Step #1: Understand This Takes Time / Building Process

FACT: Building a business takes time. But building up an ebook business takes about the least amount of time of any REAL business I know. In order to make it work, you need to start getting little successes along the way to help you build momentum.

Instead of publishing a full “book” in the beginning, consider publishing a series of short reports – “mini” ebooks – that will get people excited about you, your information, and what you offer.

This strategy will also help you quickly move on with Step #2…

Step #2: Build a Following

The most successful authors in the world (online or offline) enjoy a following – a group of people who can’t wait to read what they come out with next. Social media and email make it a LOT easier to develop and nurture a following. People can follow you on Twitter and Facebook and you can give them lengthier updates via email. You can announce upcoming books, events, and other news your fans will want to know.

If I had to narrow it down to one thing, “Building a Following” is really the key step to the entire ebook business building process (other than turning out high-quality content, which is a given).

Step #3: Develop Related Income Streams

People who make big bucks with ebooks have related income streams. Ninety-nine out of 100 do NOT make all their money solely from ebook sales.

Most would call this the “funnel” where people start at the top with the initial ebook purchase and work their way down through a series of offers. These offers include: videos, more ebooks, coaching, webinars, home-study courses, live seminars, consulting, public speaking, etc.

You don’t have to do them all, but it sure helps if you pick the ones that make the most sense for your audience and your goals for your business. For example, a lot of people are making really nice livings building up businesses around their ebooks and related coaching. People buy the ebook to get the information and then hire YOU to help them implement it.

Step #4: Wash – Rinse – Repeat

You aren’t going to do this once and then “retire!” Lots of people think you publish one book and live fat and happy off the royalties for the rest of your life. It doesn’t work that way. You build your ebook business up by using the “wash-rinse-repeat” method. That means you write another ebook and release it to your followers and then use that new ebook to gather NEW followers and expand your sphere of influence. Each new ebook creates new income, new followers, and new opportunities for back-end profits.

And the wonderful, beautiful, predictable cycle repeats itself over and over as you ride a steady wave of profits in your ebook business. By the way, if you’d like me to lay out the entire process for creating a business around ebooks, including Amazon Kindle, check out my ebook course.

Jim Edwards

Selling online since 1997, Jim is an Internet Marketing Expert, Author, Elite Mentor and Coach

He specializes in helping individual entrepreneurs, small business owners and authors to understand how to use technology to build your online business.

Jim is the author of dozens of ebooks, hundreds of webinars, over 1,000 blog posts and articles.

His flagship ebook “How To Write and Publish Your Own eBook… in as little as 7 Days” – newly revised and updated with V2.0 – has been helping book and ebook authors create their own best-selling ebooks since 2001! Get more information about Jim and how he can help you get more readers, make more sales, and skyrocket your credibility here => 7 Day eBook

0 Categories : eBooks
Nov
19

Your First Product: The 3 x 3 Product Development Model

by Jeanette

Your First ProductIf you are new to product development, it may be helpful to have an easy-to-follow blueprint to get started with. Here’s the step-by-step to your first product.

1. Decide on the topic for your product. It’s probably something you wish you had had when you first started in your current area of expertise.

2. Break the topic down into three parts. These three parts should be approximately the same size. And they are likely sequential – steps 1, 2, and 3.

3. Choose the easiest way for you to communicate – in writing or in speech. If in writing, then write the instructions for topic one. Then write on topic two. And write on topic three.

The idea is for you to use the same production mode to create the three parts to your product. So your written product will most likely be three reports, one for each step in the sequence.

[tbpspa]

On the other hand if you prefer to talk, then you’ll want to record your audio. You can use a microphone and audio recording program as one option. Or you can call a free conference line and record it that way. Either way will work.

Again, when you are recording the audio, you want to talk about step 1. Stop the recording. Talk about step 2. Stop the recording. And talk about step 3.

4. Whichever way you did not choose to start with, use that one now as you produce exactly the same three steps – but with this new production method. So if you wrote your first version of the producct, this time record it. And vice versa.

5. Finally, put the content onto slides and record a video of you talking about the content as you show the slides. You can either re-record it, or you can use the same audio you recorded the first time and just add the slides to the video.

You now have a finished product – 3 parts, in three different formats. Not only are you able to meet the needs of your audience, but you’ve also learned three production modes.

Most importantly when you repeat each production mode three times in a row, you are much more likely to remember how to do it the next time you need it, rather than having to relearn it.

So remember the 3 x 3 Product Development method and you’ll have that product created in no time!

Need more help in designing your content? You’ll want to take Jeanette’s Design Your Online Course.

2 Categories : Product Development
Nov
14

Customer Service And Customer Access [Podcast #004]

by Jeanette

Customers are the core of your business. Without them, you have no business. So it’s extremely important to take good care of them.

But that doesn’t mean you have to sacrifice your time and energy responding to every request you receive. In this podcast I share

  • Categories of customers – from site visitors to consulting clients
  • Levels of access – and how to use them intelligently
  • How to provide the appropriate level of service to each category of customers

And as always, I’d love to hear from you – here on on the Podcast Show Fan Page. Enjoy!

Build Your Business

0 Categories : Podcast
Nov
13

Blog Promotion Infographic

by Jeanette

One of the most helpful things to come out of the “visual marketing” emphasis is Infographics. Initially they were big fancy poster size that only a graphic artist could create. But we’re seeing a trend toward more simplified infographics.

The infographic I’ve included here is a good example. While it still looks professional, it’s something that you “could” do yourself, using a simple graphics program – or even your word processor or HTML editor.

So start thinking about what YOU could create an infographic on – and enjoy the well-planned, attractively-delivered information on this infographic.

 

0 Categories : Blogs
Nov
9

Earn Money from Your Blog: 10 Easy Ways

by Jeanette

How do you make money from your blog?

Most people start a blog with the idea of sharing content. They don’t have any  monetization plan in mind. While  it’s always easier if you’re clear on how you will earn money from the beginning, this is a situation that can be easily corrected.

To give you some ideas, here are 10 straightforward ways you can earn money from you blog:

1. Affiliate Marketing: A common choice for many is to go the affiliate marketing route by earning commissions through recommending products. Many bloggers place ads in their side bars, at the bottom of posts and so forth, but the affiliates who make the most money make product recommendations directly to their audience. They write about products, recommend relevant products in their posts and so forth.

2. Product Sponsorship – Sponsorship is a similar concept to advertising, but in many cases, no money exchanges hands. Instead, bloggers are treated to free product in return for mentioning their product, running a giveaway and so forth. Many large and small companies are actively looking for the opportunity to reach their target audience through bloggers, so there is plenty of opportunity to enjoy a variety of perks.

3. Sell Advertising: Many bloggers capitalize on their traffic by selling advertising for their blog. This works well for high traffic blogs that can attract high paying advertisers. It is often the choice of bloggers who don’t want to do any selling on their blog and want to focus solely on content. Still, there is selling involved in attracting advertisers and there is plenty of work involved in serving advertising clients.

4. Sponsored Posts – Like successful bloggers, many companies understand that the most premium ad space on a blog is the blog post itself. Sure, you can put ad banners in your sidebar, but those are most likely to be ignored because people focus on your content. That’s why many companies are willing to pay for the opportunity to post on your blog. Sponsored posts are usually more commercial in nature, but as the blog owner, you ultimately decide which posts you will accept and which you won’t.

5. Bolster Your Product Sales – If you already have an existing online business where you sell your own products, a blog can be the perfect complement to this. Engaging your audience, building a more loyal relationship and educating them on your product is a win-win for everyone.

6. Ebooks and Info Products – If you’re into blogging, chances are you love writing. This is the perfect path to creating your own information products and ebooks. You can sell them on your website, through Kindle, Smashwords and more. If your blog readers love your content, they’ll love to get even more that they can add to their mobile device and take wherever they go.

7. Contextual Advertising – You’ve probably heard of Google Adsense and Chitika. These are advertising networks that display content on your pages. The ads displayed are related to the topics of your specific blog posts…thus, the term “contextual”. Working with an ad network means you don’t have to find your own advertisers and you don’t have to deal with client service either. It’s all taken care of by the ad network and you get a percentage of the profits. Or you can maximize your revenue by displaying contextual ads and accepting advertisers on your blog as well.

Adsense and Chitika

8. Blogging for Pay – One of the simplest ways to start earning money from blogging right away is to simply be a blogger for hire. It’s a guaranteed way to get paid for your work, but it doesn’t have the scalability that doing your own blogging does over time. After all, as a blogger for pay, you only get paid when you blog and most jobs don’t pay incredibly well. Still, it’s a great place to get started and start earning money almost right away.

9. Feeding Traffic to a Mailing List – You may have heard the term, “the money is in list” and it’s absolutely true. Growing your own email subscribers list ensures that you have a growing audience of people that you can keep in touch with over and over again. Many bloggers keep their focus on content on their blog and simply funnel people into the mailing list, so they can make offers and sell products via email. Email marketing is an important topic, so we’ll definitely be talking about it in a later post.

10. Speaking – While many bloggers prefer to communicate with their fingertips to the keyboard, many also have a very commanding presence and enjoy speaking to audiences. Speaking is definitely a good skill to cultivate as it can be very profitable. Whether you run your own webinars or speak at various live events, having an active blog following can help you bring more people to your speaking events and increase your income.

Certainly, this isn’t an exhaustive list of the possible ways to profit from a blog because every blogger and business is different, but it gives you plenty of ideas to get started. You might just use one idea to start with, but most successful bloggers use a combination of a few or more monetization opportunities. The key is to start exploring ideas, testing them out and further developing those methods that work for you.

0 Categories : Blogs
Nov
6

Systems Save Time [Podcast #003]

by Jeanette

Systems Save TimeSystems save time – in so many ways! I’ve been using systems since before high school – and in this episode of my podcast I tell you how I got started. We also talk about

  • Systems defined and why they are so important to you and your business
  • How to get started in creating your own systems
  • Where systems can take you

Plus I give a shout-out to those who have already left a comment on the show fan page at JeanetteCatesShow.com  Naturally you are invited to join me on the fan page to share which systems you’re working on.

[tbpspa]
0 Categories : Podcast
Oct
29

Do What You Love [Podcast #002]

by Jeanette

Jeanette Cates ShowWelcome to episode 2 of the Jeanette Cates Show! You’ll notice I have a new cover for the podcast – one that I hope will stand out more in itunes!

One of the things I think is so important, particularly when you are doing business online, is to know who you are listening to. So in this episode I share some of my background and my philosophy.

  • Life Gives You Direction
  • Do What You Do Best
  • Reinvent Regularly

As always, I invite you to leave a comment on the show fan page at JeanetteCatesShow.com – and let me know what you love to do! I’ll be mentioning you on a future episode, so keep the conversation going.

 

1 Categories : Podcast
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