People sometimes question whether or not a blog is a business tool or a personal tool. While blogs originated as personal journals or logs, they have quickly transitioned to be business tools.
Here are three ways you can use blogs in your business.
To Connect with Your Audience – A blog gives you, the business owner, a tool to connect with your audience on a more personal level and perhaps a more consistent way. RSS technology enables readers to subscribe to content putting your message and information in their email inbox or on their RSS reader.
To Drive Traffic – Optimized content is what you get with every blog post. Search engines love blogs and you can add plug-ins and widgets that capitalize on SEO tactics and social networking strategies. The end result is a boost in traffic and ultimately profits.
To Increase Awareness – In addition to your current marketing strategy, which may include articles, advertising, direct mail, autoresponders, and social networking, a blog increases awareness of your company. This increases your opportunities both to grow your customer base and also your partnership and business opportunities.
Blogging is a great way to build a business whether it’s a standalone blog or as part of your business website.