When you’re building an online business you recognize that you attract and serve people online. So when it comes to them looking for solutions to their problem, it’s important that you recognize how they do that in an online setting.

You’ve already discovered the problems they are discussing and those that the major publications in your field are targeting for them. They definitely use those sources.

But another way they look for solutions is through keyword phrase searches in the search engines.

Google provides a keyword tool that lets you search for keywords. (Just search for Google keyword tool and you’ll find it). Now it’s just a matter of putting in your major keyword phrases from the problems they have – and see HOW they are searching for answers. Read More→

It has been said that sales is actually just solving problems for your customers. So if you are to make a living selling online, then you first need to know what problems need to be solved.

Now that you know exactly who you are working with, you need to find out what problems they have.

There are several “standard” problems that nearly everyone has:

• Make more money
• Save money
• Save time
• Improve relationships
• Guarantee safety / Prevent loss

You can always offer solutions to those problems. But the more specific you are, the more likely you are to attract your audience. Read More→

One of the joys of creating an online business is that you get to choose who you work with. If you’ve ever been in an office with kooks or mean people, then you truly appreciate this aspect of self-employment!

When you originally started your business you may have chosen a target audience out of naivete. You may not have recognized who YOU liked and just gone along with your mentor or the crowd.

You might have chosen to work with Internet Marketers – because that’s who YOU were at the time.

But over the perspective of reflection, you are much wiser. And you may have found that the group you chose to work with isn’t really a group you enjoy at all.

Read More→

When you originally started your online business you probably had several reasons:

It sounded like fun.

You may have been curious about creating your own business.

You may have been temporarily unemployed and needed an income stream.

You fell for the hype of getting rich overnight.

You attended a conference and someone sold you on the idea.

Regardless of the reason that you originally started your online business, you now have the opportunity to make a new choice. Or to keep the same reason that you started with. Read More→

There may come a time in your online business (or it may already have arrived) when you think “If only I could start over…”

Why would that happen? What would cause you to want to start again from scratch? There are at least three reasons:

1. You lost your motivation. It happens. You get busy or overwhelmed and you can’t quite remember why you were doing this. The amount of “work” outweighs the perceived rewards. So you slowly stop doing anything. Read More→