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Archive for Online Business – Page 3

Feb
25

Online Business Realities

by Jeanette

Online Business and Local BusinessLet’s talk about Business. A REAL business. The kind you see when you go “shopping” offline. And how it compares to an online business.

If you were setting up a business in the local shopping area, you would do certain things. It’s the same in an online business. So let’s see how they compare.

1. Sign a lease for space (called hosting)

2. Put up a sign with the name of your business (website)

3. Hire help – after all, you can’t be at the store all of the hours that it is open. You have errands to run, meals to eat, and a couple of breaks to take. So you need help. (It’s called outsourcing in the online world – or hiring a webmaster or virtual assistant.)

4. Get your product or service ready. Those are really the only two things you can sell – a product or a service. (In the online world, it’s the same. You can sell a product. Or you can sell a service. But you have to sell SOMEthing – or you can’t make any money.)

[tbpspa]

5. Advertise. After all, until you advertise the only people who know you are IN business are the ones who “happen” to pass by your store – and then only if they notice it. (In the online world the chances of someone “happening” to find your website are 1 in several million. So advertising is crucial. Yet so many people are looking for the “free” solution – to build a business that pays real money.)

6. Keep the business operating at a profit. Once you’re set up and open for business, you can’t just sit there hoping “they will come.” You need to take action.  You’ll be

  • networking at local events (social media)
  • visiting related businesses to set up cross-promotional efforts (aka affiliates and joint ventures)
  • attending classes to improve your skills (taking online courses)
  • bidding on big contracts to expand your business
  • hiring expert coaches
  • speaking at local events (webinars and teleseminars)
  • writing press releases

and so much more just to advertise the business!

And that doesn’t even count the time you spend on “operations” – bookkeeping, personnel, taxes, and keeping it all working smoothly.

At this point you may be thinking – whew! I’m so glad I’ve chosen an online business where I don’t have to worry about all of that.

But the truth is, other than the physical location, an online business has exactly the same aspects to it as a “brick and mortar” business. But it has the added challenge of changing technology – and the isolation of working alone.

Start building YOUR team for your online business by getting answers to your questions, as they come up. You won’t go wrong by listening to a 15-year expert in online business answer YOUR questions. AskJeanetteCates.com

0 Categories : Online Business
Feb
11

Productivity: The Power of Space

by Jeanette

Cruise Ship of ProductivityHave you ever taken a cruise? If so, you recognize that feeling of a BIG ocean with a small ocean liner on it. Yes, that cruise ship sounded large when you booked your trip. But now that you’re on the open seas you recognize the immense space you’re a part of.

That same feeling of space applies to your time. Using the illustration of a cruise again, you may have had the sense that you had hours of free time. No appointments. No email. No phone calls. No deadlines.

It’s this sense of space, particularly of time space, that you need to cultivate in your business. Without it, your days are packed full of activities, leaving you with no time to do the long-term thinking you need to grow your business.

So how do you get this space in your schedule? Here are two methods that work.

1. Schedule it. Actually block out days on your calendar to “do nothing.” While this might initially seem counter-productive, you will find the insight you gain with that space is worth every penny of lost productivity.

You may find that you do best with taking a week at a time, every six to twelve months. Or you may do better with taking every Friday off. It depends on your preference.

2. Add it in. When traveling to a conference, build in an extra day before the conference to clear your mind of day-to-day concerns. You’ll get more out of attending the event.

In addition, add an extra day or two onto the end of your trip. You will have time to process your notes, revise your action plan based on the new information you just received, and generally have some time to think.

3. Repurpose your current time. Much has been said about the value of listening to audios as you commute or exercise. But what if you used that time to listen to your internal thoughts instead? You might be surprised at the results when you allow yourself that quiet, as you drive or walk.

Naturally you don’t need to do it every day. But try not listening to audio programs or the radio as you drive to work on Mondays. You will be surprised at the result!

Now that you have the time, how do you use it?

There are two major approaches that seem to work for most people. Try each and see what works best for you. For the first method, you can just “be”, letting the thoughts flow through your head randomly. If you are a creative thinker who grabs unrelated ideas out of thin air and combines them into new thoughts, this may be your best bet.

On the other hand, you may prefer “planned thinking.” With this method, you list the specific things you want to put your thoughts to, then focus on each item in turn. Some people find it helpful to write the thoughts down as they are coming to you – essentially creating an internal dialogue.

Regardless of the methods you choose or the time you take to do your thinking, it is invaluable to create that time space you need to let your mind wander – and your business grow.

If you’re ready to capture those ideas with your new “time space”, then you need to use the Idea Organization System at OrganizeYourIdeas.com

5 Categories : Productivity
Jan
3

Planned Versus Action Priorities

by Jeanette

Business Plan EvalutionYou already know that there is a difference between planning and actually implementing the plan. And the difference lies in your Planned priorities and your Action Priorities.

Planned priorities are those that we plan to take to help us reach our goal. So in the morning you may PLAN to write a report, set up an optin page, then generate some traffic from Facebook.

But then there are your Action priorities. These are the things that you end up actually DOING. Things like checking your email, responding to customer support tickets, answering a question, commenting on blog posts, preparing for your upcoming webinar.

Now while all of those actions were helpful – and maybe even necessary – they aren’t what you planned. And if you’re not doing what you planned, then you’re not going to reach the goals that you set.

So where’s the gap? Here is a simple process to narrow down WHY you are not making the progress in your business that you want.

1. List your PLANNED activities for this week. These are your Planned priorities to achieve your longer-term goals. So under ideal circumstances what would you like to get done this week to move your business forward?

2. List what you typically DO in a week. Write down EVERY thing you do. Those are your Action priorities. They may be  dictated by prior decisions or present circumstances. But regardless of the cause these are the Action you are taking.

3. Now compare your Action priorities to your PLANNED priorities.

What are you NOT doing?

What are you doing in addition to what you planned. Why?

4. Many small business owners focus on Reactive Actions – responding to one demand on their time after another. Ask yourself why? Why do you allow outside forces to determine how you spend your time?

5. Now it’s Decision time. You can continue to React and merely take Action. Or you can Plan your actions – in order to achieve your goals.

If you are not moving forward in your business, it’s probably because you’re not achieving your Planned actions. And where do you get those actions? From Planning Your Online Business, of course!

[tbpspa]
2 Categories : Productivity
Nov
21

Black Friday Deals

by Jeanette

Black FridayBy now your inbox is already filling up with one holiday deal after another. It feels like “everyone” is offering some sort of special!

So should you take advantage of them? How do you know which ones to take? How do you get the most out of the ones you DO take advantage of?

Here are three simple steps that will keep you “in control” and actually profiting from all these deals:

1. Track what you “buy” – whether it’s free or priced at a “super low” price.

For each product you buy or download you want to list

  • What you bought
  • How much you paid for it
  • WHERE you put it on your hard drive (or login details)

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Information abounds in the Online Business arena. If it’s all just Too Much – get control with Overcome Information Overload.


2. Document what you “buy”.

Before you hit the buy button, create a folder for the item on your hard drive. Save the sales letter into that folder. (Just use Save As in your browser. It saves the full web page and all of the supporting files.)

That makes it easy to come back and see WHAT you bought and more importantly, WHY you bought it!


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Get a copy of my famous Product Tracker – and more! From passwords to products to checklists and more – take control with Organize Your Online Business.


3. Track your use of each item.

It’s easy to get carried away with the great deals. But they are only valuable to you if you USE them.

So each time you use the item – or at least the first time you use it – come back and put a check next to the item on your tracking sheet. You’ll soon get a feel for your consumption habits.

Ready for my Black Friday deal?  Here you go! Just use the coupon code FRIDAY when you buy ANY of my products – and you’ll get an immediate $10 off. Coupon is good through Monday, November 26th.

Let the shopping begin!

3 Categories : Online Business
Oct
19

Productivity Tip: Templates

by Jeanette

One of the key principles in working efficiently is to use Templates. Often people think of purchased templates or those that come with a program like Powerpoint. But you can also create your own templates.

Naturally you can use the Help menu in a program and learn to create a “real” template. But in my experience it’s more trouble than it’s worth. Instead when I create a document I like, I reuse to format the next document of the same type, essentially making it my own template.

Of course templates are only as helpful as they are available. And that’s the key. You want to be able to find them quickly and easily when you need them.

One approach is to keep a folder of templates. That works for some people, so you’ll want to use that system is that’s the way you typically look for something.

But I work quickly and I’m often on deadline as I’m creating a new project. Then when it’s time to find a template for my next project, I tend to think of the last similar project I did and look that up. In essence that is my template.

So here’s the system I’ve found helpful if you use Microsoft Office (2007 and newer).

1. Under the main menu (in the left corner), choose Options. Then choose Advanced.

2. Scroll down and find the number of recent documents you want to keep. I recommend 20-30, depending on what fits on your screen and how many you use regularly.

 

 

 

 

3. When you have a document you use frequently “pin” it to the Recent Documents menu.

4. Here’s where I pin my “templates” so that all I need to do is point to it, open it, then copy and paste the parts I need.

If I’m feeling fancy I open the “template”, then do a Save As… to move the cover, back pages, formatting, headers and footers to the new document. Saves a LOT of time!

Remember this basic principle: Keep It Simple. Get It Done!

[tbpspa]
2 Categories : Productivity
Sep
5

True Freedom: Make Your Summer Business Plan of Attack Your Year-Round Approach

by Jeanette

Save TimeOver a series of blog posts, I’ve shared a few tips on getting more done with less time and obviously, our focus has been on keeping things together through the many wonderful distractions of summer. But keep in mind, the approaches we’ve discussed can certainly apply all year round. Most of us started our businesses because we wanted freedom and really, we have it right here for ourselves when we need it.

My time here is done (for now), but I thought I’d do a little wrap up of what we’ve talked about, so you can create the schedule for your business that you want.

• Be Disciplined: It may seem contradictory to tell you to be disciplined when you’re actually seeking freedom, but the more disciplined you are, the more time you will have to do what you really want to be doing. Setting your work hours and planning your work days go a long way to ensuring you have time to do everything you set out to do.

• Be Flexible: On the other hand, not everything has to be written in stone. Sometimes we take on more than we can chew. Other times, we focus on things that just don’t work and we need to make a change. Don’t be afraid to make changes that are good for you and your business.

• Get Help: I can’t stress it enough, but don’t go it alone. If you’re doing everything, you’ll forever be chained to your computer. Hire an assistant, take on a business partner or even barter where you can.

• Focus on What You’re Good At: When you have a team in place, it’s easy to focus on the stuff you like to do and do well. It’s much easier to stay disciplined and motivated when you get to do what you love.

Plant Seeds• Plant the Seeds Now: Whether you’re planning a vacation or something unexpected happens, having things in place will help you go far. That includes building your team, growing your mailing list, developing a steady stream of traffic and all the things that you need to keep your business moving along.

I appreciate the time you’ve given me here and I hope that the time you’ve invested will give you back manifold. Enjoy the rest of your summer and enjoy every moment of what you do.

0 Categories : Productivity
Aug
22

How to Outsource on a Budget…Really!

by Jeanette

High Efficiency Light BulbIf there’s been a common theme to my guest posts here, it’s that you need to outsource. Trying to perform each specific task for your business works against your productivity for many reasons.

Here are just a few of those reasons:

• Performing small tasks gives you less time to do more important business building activities like planning and marketing your business.

• Doing the job of several people (admin assistant, bookkeeper, accountant, marketing manager and more) means it’s difficult to do any one thing well.

• You are working harder than you need to and you sacrifice your health and wellbeing by working so much.

Outsourcing FrustrationMany business owners tell me they simply can’t afford to outsource, but in my opinion, you simply can’t afford NOT to. The interesting thing is that the more you outsource effectively, the more you can leverage your own time to earn more money. So not only is outsourcing a time saver, it’s a money maker too.

If you are on a budget, start by outsourcing just a few tasks or hire a virtual assistant (VA) for an hour or two each week. If you aren’t familiar with what a VA is, it’s simply an assistant that can perform a variety of business tasks. They aren’t an employee, so you don’t have to pay salary or benefits. Plus, they work from their own home or office, so they don’t need to come to your place of work.

To decide what you should outsource, consider a few things:

• What necessary tasks drag you away from business building activities? For example, answering emails and performing customer support are usually the first things that I recommend people outsource. They are important tasks, but they can be a distraction from actually growing one’s business.

• What tasks do you really not enjoy doing? You will always be more productive in your business if you focus on the things you like to do. If you don’t like writing articles, hire a writer to write them. If you don’t like crunching numbers or doing taxes, hire an accountant.

• What tasks are you unable to do for your business? If you don’t know how to make graphics or do programming for your business, hire the appropriate people. Sometimes the learning curve required just results in frustration and it’s simply easier to have someone else take care of those details. Some of those harder tasks are things you may learn over time, but there is no sense in stressing yourself out and slowing down your progress because you’re trying to do everything yourself.

• If you consider your hourly worth, which tasks could you hire someone to do more cheaply? Many of us do work that greatly reduces our hourly worth in our business. If you focused only on high level tasks (like email marketing, planning and other marketing tasks), what would your hourly worth be? Probably a lot higher than it is now. If you put your hourly worth at $25, $50 or $75 per hour and you can hire someone to do tasks at a lower rate than that, you should probably hire them.

BudgetAgain, there’s no need to jump in over your head and hire people to do everything you don’t like or can’t do, but you’ve got to make a small start. Just hiring an assistant to answer emails for 2 hours per week will free you up like you wouldn’t imagine.

Yes obviously, you’ll get an extra 2 hours per week…but email is a huge distraction and taking that off your to do list means you can be far more focused on everything else. Once you see the results of your first hire, begin to outsource a bit more at a time.

Keep it going and keep growing.

0 Categories : Outsourcing
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