Let’s talk about Business. A REAL business. The kind you see when you go “shopping” offline. And how it compares to an online business.
If you were setting up a business in the local shopping area, you would do certain things. It’s the same in an online business. So let’s see how they compare.
1. Sign a lease for space (called hosting)
2. Put up a sign with the name of your business (website)
3. Hire help – after all, you can’t be at the store all of the hours that it is open. You have errands to run, meals to eat, and a couple of breaks to take. So you need help. (It’s called outsourcing in the online world – or hiring a webmaster or virtual assistant.)
4. Get your product or service ready. Those are really the only two things you can sell – a product or a service. (In the online world, it’s the same. You can sell a product. Or you can sell a service. But you have to sell SOMEthing – or you can’t make any money.)
[tbpspa]5. Advertise. After all, until you advertise the only people who know you are IN business are the ones who “happen” to pass by your store – and then only if they notice it. (In the online world the chances of someone “happening” to find your website are 1 in several million. So advertising is crucial. Yet so many people are looking for the “free” solution – to build a business that pays real money.)
6. Keep the business operating at a profit. Once you’re set up and open for business, you can’t just sit there hoping “they will come.” You need to take action. You’ll be
- networking at local events (social media)
- visiting related businesses to set up cross-promotional efforts (aka affiliates and joint ventures)
- attending classes to improve your skills (taking online courses)
- bidding on big contracts to expand your business
- hiring expert coaches
- speaking at local events (webinars and teleseminars)
- writing press releases
and so much more just to advertise the business!
And that doesn’t even count the time you spend on “operations” – bookkeeping, personnel, taxes, and keeping it all working smoothly.
At this point you may be thinking – whew! I’m so glad I’ve chosen an online business where I don’t have to worry about all of that.
But the truth is, other than the physical location, an online business has exactly the same aspects to it as a “brick and mortar” business. But it has the added challenge of changing technology – and the isolation of working alone.
Start building YOUR team for your online business by getting answers to your questions, as they come up. You won’t go wrong by listening to a 15-year expert in online business answer YOUR questions. AskJeanetteCates.com






One of the key principles in working efficiently is to use Templates. Often people think of purchased templates or those that come with a program like Powerpoint. But you can also create your own templates.
So here’s the system I’ve found helpful if you use Microsoft Office (2007 and newer).

Over a series of blog posts, I’ve shared a few tips on getting more done with less time and obviously, our focus has been on keeping things together through the many wonderful distractions of summer. But keep in mind, the approaches we’ve discussed can certainly apply all year round. Most of us started our businesses because we wanted freedom and really, we have it right here for ourselves when we need it.
• Plant the Seeds Now: Whether you’re planning a vacation or something unexpected happens, having things in place will help you go far. That includes building your team, growing your mailing list, developing a steady stream of traffic and all the things that you need to keep your business moving along.
If there’s been a common theme to my guest posts here, it’s that you need to outsource. Trying to perform each specific task for your business works against your productivity for many reasons.
Many business owners tell me they simply can’t afford to outsource, but in my opinion, you simply can’t afford
Again, there’s no need to jump in over your head and hire people to do everything you don’t like or can’t do, but you’ve got to make a small start. Just hiring an assistant to answer emails for 2 hours per week will free you up like you wouldn’t imagine.

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