You’ve heard the old adage “He who hesitates is lost” or the more modern translation “You Snooze. You lose.” But you may not have applied that philosophy in your online business. After all, that’s just something we use in sales letters, right?
As it turns out, it is applicable to multiple areas of your business. Here are the top three areas impacted by hesitation.
When you work online there are a multitude of opportunities presented every day to buy for your business. Naturally each of them tells you that you need it and you need it now! But your ability to sort through those options and make a wise and timely buying decision makes the difference between paying too much and buying more than you need.
Here are simple questions you can ask yourself in order to buy what you need without hesitation.
1. Will this fix a problem I have in my business right now?
1a. What is the cost of not fixing this problem?
1b. Will I save at least that much by buying now?
2. If this is not a pressing need, is this something I can use long term?
3. Do I need to buy it now – or will it be available later?
3a. If it will be available will I save enough buying now that I can justify the current expense for future use?
3b. How soon will I be ready to use this?
When you use those simple questions, you can decide whether it’s better to take action now – or hesitate for longer term profit.
Read more on the topic of Should I Buy This Product?
Another adage you have heard is “Content is king.” That means that if you are in business online you need to be in the business of creating content.
Content comes in the form of articles, podcasts, videos, books, social media posts, blog comments, quote graphics, infographics – an endless chain of information creation.
But one of the biggest tripping points on creating content is fear of criticism. You want it to be perfect so that there is not a chance anyone will criticize you.
Here’s the bad news: regardless of how perfect you think it is, someone will always find a way to disagree with your idea of perfection.
Here’s the great news: when you follow through and produce just 10% more content than you are right now, you will be a long way ahead of your competitors. While they are still hesitating, waiting for the Perfection stamp to be applied to their work, you are cranking out content that is good enough.
One of the exciting aspects of building a business online is the multitude of choices. Virtually anything you can think of can be turned into an online business.
But while that is a blessing it is also a curse. It means that you have limitless ideas with unlimited choices. For many people that turns into a nightmare as they bounce from one idea to another. As soon as they hit a little resistance on idea one, they are off to idea two. Within a few months they have bounced from one idea to another with no success to show and they are now declaring that “this online stuff doesn’t work.”
If you are still in the hobby stage of your business, it is fine to change your mind. But once you get serious about making a profit, then you need to settle on one direction. Write it down. Commit to it for at least six months before you make any changes in direction.
Only after you have made the decision as to what type of business you are building and who you are serving can you start the clock for success. Until then you cannot count the false starts and trials you made. It’s only after you make the decision – and stop hesitating – that you can say you have started an online business.
And once you know the direction you are headed, all of the decisions become much easier!
When it comes to the bottom line, all hesitation is caused by your lack of trust in yourself and your judgment. How do you overcome this? By building confidence in your ability to make good decisions.
How do you learn to make good and quick decisions? By
1) Knowing where you’re going and having a plan to get there. (business direction)
2) Having a track record for producing quality content (content creation)
3) Practicing your decision-making skills (purchases)
When you combine these three elements, you start trusting yourself and recognize the power of decisions.
Need help setting your business direction? Have questions you need answered? You’ll find a host of solutions to help you make good decisions right here.