Marketing a product or service online is a combination of many factors: marketing tactics, technology, and strategy. That’s why many people run into issues when it comes to building an email list. What technology do you need? How many lists do you need to build? How do you use your lists? Let’s look at each of these areas individually.
The Technology To Build An Email List
In order to build a list you need an autoresponder service. There are many quality services available so it’s just a matter of finding a service that is easy to use and affordable.
Once you have contracted with the service you will set up a list. This list has basic settings that will carry over to all of the messages in that list – the person who the email is from, the from email address, etc. You will also enter general information such as that required by various laws to ensure you are sending legitimate emails only to people who want to hear from you.
The autoresponder service is also where you get the code you need to create the optin form on your web page.
The Number of Lists To Create
Generally you will want two lists for each product, plus a general subscriber list. So the number of lists you have can multiply quickly.
If you’re selling a product and have an optin page, you’ll want to create a list of those people who opt in for your free offer. Then you’ll need a list of buyers for that product as well. You can even set it up so that when someone buys they are removed from the optin list, so they no longer receive your sales messages.
Your general list is one that you broadcast to. That is, you send the same email to everyone at the same time. You may set this up as a separate list – or you may merely check the boxes of your other lists to broadcast to all of them simultaneously.
How to Use Your Email Lists
Your autoresponder service is set up to do several things for you: manage new subscribers, remove those who unsubscribe, generate the code for your forms, and automatcially send emails on the schedule you designate. This last function is extremely valuable.
As an example, when someone opts in to your free offer, you can send them messages daily for the first ten days, then weekly thereafter – all with the intent of showing the value of your paid offer.
When someone buys your product, not only do you remove them from the optin sequence automatically, but you now send them an automated series of messages designed to help them use their new product. Plus, you will recommend related products over time that will enhance their use of your product.
When you create specific lists for each purpose, as outlined in this article, you’ll find you are able to target your audience more specifically and provide the information they need and want. It makes your list building efforts easier and more effective.
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