Just in case you’ve been able to ignore it, the Federal Trade Commission is cracking down on sites that mislead the public online. The important thing to recognize is that the ruling impacts everyone who markets online – whether you’re
- giving testimonials on products you purchased
- recommending affiliate products
- receiving products for review
- selling your own products
You can read a quick synopsis of the ruling from the FTC Site. Or you can pick up the November issue of Online Success News – which includes a 3-page article on the implications for your business. Plus legal policies ready for your customization.
Additional Resources:
Watch this short video. She also provides legal forms you can customize and add to your site
More legal forms – from another lawyer who specializes in working with internet-based businesses
Jim Edwards interviewed an FTC official to get the “real” scoop! It’s a video so grab the popcorn and take notes.
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