I actually get that question a lot. Most of the time it’s just an excuse not to take action, but sometimes it’s a legitimate concern. The fact is, it’s a great big world out there and no one ebook can cover every aspect of a topic.
And never forget: Ebook buyers are like regular book buyers! Serious people own multiple books about the same topic. Often, they’ll buy a new ebook just to find “that one new idea” that can turn things around or make their life easier.
Now, let me share with you two ways you can instantly differentiate your ebook from all the others and make an impact, even in a crowded market.
First, understand something very important.
With any genuine ebook (I’m not talking about PLR or bargain-basement, ghost-written tripe) the “magic ingredient” in that ebook is you!
You, that unique individual made up of experiences, opinions, and circumstances make your ebook unique compared to any other ebook in the world. Use that fact to your advantage and create a unique ebook that stands out in the most crowded marketplace.
Add your take and opinion on tools, events, tactics, and anything else important to your target niche. People love to get worked up by someone else’s strong opinions, even if they don’t agree with them!
Use your experience (or lack of experience) to help your audience understand both the big picture and the finer points of your topic. People LOVE to hear about other people’s experiences, mistakes, triumphs and results they got.
Adults learn best by example. It’s how we’re wired up as humans. If you can see it done or read about it getting done, it creates a framework that allows you to apply something new to your own situation. It’s easy to add examples to your ebook (even if at first glance you don’t think you have any). Use phrases like “In this situation, here’s what I do…” or “When this happens, I usually use this tool…” or “Let me tell you the story about the first time I…”
We often discount the power and importance of what we’ve done, mostly because “we” did them and they’re “no big deal.” But your case studies and examples for what you’re teaching them breathes life into your words. It also gives massive credibility to what you teach because it’s PROOF you actually DO what you teach.
Never neglect or discount the most valuable resource you can use to differentiate your ebook – your “self!”
The second thing you can do to stand out in any market, especially a crowded market with multiple competing ebooks, is to simply look at those other ebooks and ask some important questions.
What did they leave out? This shows holes and unfulfilled needs the market wants and will pay for.
What did they not explain fully? Not everyone has the same experience level. What’s obvious to one person is a complete mystery to another.
Where did they get it wrong? There’s a lot of BS in the world. Use your ebook to set the world on the correct path!
What alternatives can you share to get results faster, cheaper, or more efficiently? People believe there’s always a BETTER way to do anything. Show them how to do it quicker and easier and they’ll beat a path to your door!
SNEAKY TRICK ALERT
If you want to know what a popular ebook left out or didn’t explain very well, just go look at the Amazon reviews! Really popular ebooks evoke plenty of reaction from the target audience. Make sure to read the positive reviews to see what they got right, but, more importantly, read the negative reviews!
These negative reviews will tell you what the MARKET believes the author left out, didn’t address, got wrong, or just plain screwed up. These reviews are pure gold for you as an author if you just look!
Bottom Line: If possible, take a new spin with your ebook nobody else has taken, but understand that your unique, up-to-date, energetic perspective is the real key to selling your ebook.
By the way, if you want to get your first – or next – ebook done in a week or less, I can show you multiple strategies for doing that! You just CHOOSE the method that fits your style best, and then knock it out. Fast, simple, and easy! Check out my 7 day ebook!
Jim Edwards
Selling online since 1997, Jim is an Internet Marketing Expert, Author, Elite Mentor and Coach.
He specializes in helping individual entrepreneurs, small business owners and authors to understand how to use technology to build your online business.
Jim is the author of dozens of ebooks, hundreds of webinars, over 1,000 blog posts and articles.
His flagship ebook “How To Write and Publish Your Own eBook… in as little as 7 Days” – newly revised and updated with V2.0 – has been helping book and ebook authors create their own best-selling ebooks since 2001! Get more information about Jim and how he can help you get more readers, make more sales, and skyrocket your credibility here
Thanks for a very informative, interesting read Jim. I particularly liked the “Sneaky Trick Alert” it makes perfect sense.
Hi Jim!
Good information – and you make a great point – or two – or three…
It it not about the subject, but the content. If a real person gives real experiences, just one concept can make the value for the book.
Selling PLR as original content or having someone “spin” content does not add up to value for my dollar. Those things can be the basis for good content after the author puts their personal experience in the product.
For example, your “sneaky trick” tip makes this article a real value. Thanks for sharing with us….
So glad y’all are enjoying Jim’s information – he regularly delivers solid and profitable info in all of his products and articles!
Be sure to let others know when you find good information – tweet it – like it- share it! That’s the spirit we’ve always had online.
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While I recognize I have my own unique take on how to teach what I know, I hadn’t thought about the benefit of my own stories and case studies. Having been in web design since 1995, I have a lot of them . . . LOL. . . .and some of them are quite unique 🙂
I love hearing stories of others so maybe there are folks out there who would enjoy hearing mine as well. It might just help them skip over a step or two.
Great tip about filling in the gaps from negative responses. Looking forward to more guest posts from Jim 🙂
Theresa 😎
You’re right, Theresa – they DO want to hear your stories! I think most of us overlook the power of a good story. But they illustrate so much!
Thanks for weighing in on this.