Personality marketing is a marketing strategy recommended by well respected experts around the globe. And blogging is generally one of the most personal mediums in business.
However, personality marketing and blogging, while they do go hand in hand, don’t necessarily mean airing your dirty laundry for all to see. You can go too far.
So how personal should you get?
Any personal information you share should at the very least, relate to your niche industry. If, for example, your blog is about photography equipment and you write a post about what you had for dinner last night, it just doesn’t fit. In this case, you should at least have a good picture of your meal and talk about how to photograph food in the post.
The personal information needs to relate to your blog or its irrelevant and TMI- too much information.
The goal of being personal is to connect with your readers, however, it’s important to always keep in mind how your information will help your reader.
There are simple personal touches you can add to your website that help build a connection and don’t go over the line. They include:
- A professional photo
- An Audio and/or video welcome message so they can see you and/or hear your voice.
- Social networking links and invitations to follow or friend you
- Your personal views and ideas on topics related to your niche
- Your personal story in relation to your niche market (how you got into business, why, etc.)
Blogging is about building a community and becoming THE resource in your industry.