One of the joys of creating an online business is that you get to choose who you work with. If you’ve ever been in an office with kooks or mean people, then you truly appreciate this aspect of self-employment!
When you originally started your business you may have chosen a target audience out of naivete. You may not have recognized who YOU liked and just gone along with your mentor or the crowd.
You might have chosen to work with Internet Marketers – because that’s who YOU were at the time.
But over the perspective of reflection, you are much wiser. And you may have found that the group you chose to work with isn’t really a group you enjoy at all.
Or while you were growing as a person, as well as growing your business, you may have found new interests – and a new audience.
Now is the time to declare that new audience.
But this time, let’s go into more depth. The first time around you didn’t know as much as you do now. In fact, you probably just said “I want to work with model train enthusiasts” or “I want to work with stay at home dads.”
This time, let’s REALLY talk about who these people are. Yes, it’s time-consuming. But you’ve already found that a quick description may not be the best approach. Instead, the more time you spend defining your audience now, the easier it becomes as you figure out how to reach them and how to serve them profitably.
So here are some questions you want to answer:
- How old are they?
- Are they men and women or just one or the other?
- Are they working? If so, where and under what circumstances?
- Are they buying products online in this area of interest?
- Do they have children still living at home? What ages?
- How much money do they earn?
- How much education do they have?
- What do they do in their leisure time?
- Where do they live in the world?
- Do they live in cities, suburbs, apartments, houses, farms?
- Do they attend live events?
- Do they work on this activity in the evening or during the day?
- Has the recent economic forecast impacted them? If so, how?
If you have taken a Getting Started course from me or you are a member of the Online Success Incubator, then you know that I ask these questions of new business owners as well as those who have some experience. That’s how important it is. So if you glossed over this the first time you started your business, don’t skip it as you’re starting over.
Knowing WHO you serve makes everything easier.
So who do YOU serve?