If you are an author or planning to be, you should plan to write a book series, right from the start. There are multiple reasons why this makes sense. Here are five of the most important reasons to consider a series instead of a single title: 1. A book series builds your fame in the long term. While a single book can make you famous,
It’s just a car. It’s something we drive to and from destinations. It’s something that makes it faster and easier than walking or riding a bicycle. But buying a car is so much more. And as it turns out, it is sometimes an emotional experience. First there’s the feeling that you feel when you sit in the new car. Does it make you better happier?
It started with tires. That was the first time I noticed that there are a LOT of tire commercials on TV and a lot of tire ads in the newspaper. But you don’t notice them – until you need tires. It’s the same with all cars, be it a used Camry in Albany, NY or any of the new-model cars. It seems that every other
If you have a WordPress blog or a website, you may be wondering how to keep it safe from hackers and from accidental changes or deletions. There are four things everyone needs to have in place to keep your WordPress blog safe. These are a few easy steps you can take within the next few minutes to make sure your WordPress website is secure. 1.
Author’s Note: I recently purchased a new car, trading in my 2002 Mitsubishi with 275,000 miles on it. Since this was the first car I had purchased in 20 years, I took my time, driving more than a dozen cars at as many dealerships. Along the way, I learned a few marketing lessons. After visiting more than a dozen car dealerships in 10 days, one
Editor’s Note: I’ve known Jeff Herring for years, but had not heard this story. I can certainly identify with the pain of rejection! My high school English teacher told me I was not a good writer – and I believed her! For years I told myself I couldn’t write. That is, until I started writing curriculum for a living! Not only did I find I
Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right? The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come up with content ideas. Let’s take a closer look at
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