When you’re building an online business you recognize that you attract and serve people online. So when it comes to them looking for solutions to their problem, it’s important that you recognize how they do that in an online setting. You’ve already discovered the problems they are discussing and those that the major publications in your field are targeting for them. They definitely use those

It has been said that sales is actually just solving problems for your customers. So if you are to make a living selling online, then you first need to know what problems need to be solved. Now that you know exactly who you are working with, you need to find out what problems they have. There are several “standard” problems that nearly everyone has:  

One of the joys of creating an online business is that you get to choose who you work with. If you’ve ever been in an office with kooks or mean people, then you truly appreciate this aspect of self-employment! When you originally started your business you may have chosen a target audience out of naivete. You may not have recognized who YOU liked and just

When you originally started your online business you probably had several reasons: It sounded like fun. You may have been curious about creating your own business. You may have been temporarily unemployed and needed an income stream. You fell for the hype of getting rich overnight. You attended a conference and someone sold you on the idea. Regardless of the reason that you originally started

There may come a time in your online business (or it may already have arrived) when you think “If only I could start over…” Why would that happen? What would cause you to want to start again from scratch? There are at least three reasons: 1. You lost your motivation. It happens. You get busy or overwhelmed and you can’t quite remember why you were