Obviously the blog posts are coming hot and heavy this week as the 30-Day Blog Challenge wraps up. And those of us in the Mini 7 Challenge are playing catch-up. For example, in my case I needed to write 10 blog posts in 5 days!

After the blog challenge, things go back to “normal.” But what IS normal? There are several schools of thought on posting to your blog, so let’s review the most common models.

As you think it. Many people look upon their blog as a journal – and post accordingly. If there is something they want to share, they do so. If they are busy and don’t have any ideas to share, they don’t. That’s essentially what I’ve been doing for the past few days – posting as the ideas emerge.

Timed release. Under this model, a blog owner releases a new blog post on a schedule. My friend Robert Plank does this very effectively. Every few weeks he releases a new blog post. For at least 3 days before he posts it, he sends email to his lists, telling them it’s coming. Great teasing emails.

I’ve been known to set a reminder on my computer to be sure I rush over to read his post as soon as it’s released. Why? Because he closes comments! He was the first person I know of to do this – and it has worked beautifully for him. Now he closes comments at 100 – and if you want to be part of the first 100, you need to rush over when he posts the new article.

Marketing tool. For many marketers a blog is just another marketing tool. They publish well-planned articles on their blog, promoting their products. There is little interaction on the blog because it’s primarily a one-way communication medium.

So where are you going from here? Which model will you use and how often will you post AFTER the blog challenge? What will be your new Normal?