Your book cover is the first thing a potential buyer sees, whether online or in the book store. So it is critical that you make it attractive. Here are five tips to help you design a book cover to sell more books.

1. Consider your target market.

There is a huge difference in the look of a book for one target market versus another. So you need to look in a bookstore to see what appeals to buyers like the ones who will buy your book.

For example, you may find that books for entrepreneurs are generally paperbacks, in the 5.5 x 8.5 size, with read and yellow as predominant colors and an average of 150 pages.

On the other hand, books for corporate executives are hard bound, in full 6 x 9 size, with blue and gray paper covers and an average of 200 pages or more.

2. Your front cover is the first impression.

When browsing online, the first thing that people see is the front cover. So you want to make it jump out at them, either with a Read More→

So you have an idea for a book or your book is already finished. Congratulations! You are about to enter the ranks of published authors.

But which way do you want to publish your book? Should you get an agent and send them to New York to peddle your manuscript? Or should you go the route of self-publishing your book?

If this is your first book, there is no doubt. Self-publish it. As a new author you are an unproven quantity. A large publisher doesn’t know whether or not your book will sell. Therefore publishing your book is a big risk to them. Even if they agree, chances are your royalty rate will be low and a cash advance non-existent.

But when you self-publish, you actually avoid all of these concerns: Read More→