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Author Archive for Jeanette – Page 9

Feb
11

Productivity: The Power of Space

by Jeanette

Cruise Ship of ProductivityHave you ever taken a cruise? If so, you recognize that feeling of a BIG ocean with a small ocean liner on it. Yes, that cruise ship sounded large when you booked your trip. But now that you’re on the open seas you recognize the immense space you’re a part of.

That same feeling of space applies to your time. Using the illustration of a cruise again, you may have had the sense that you had hours of free time. No appointments. No email. No phone calls. No deadlines.

It’s this sense of space, particularly of time space, that you need to cultivate in your business. Without it, your days are packed full of activities, leaving you with no time to do the long-term thinking you need to grow your business.

So how do you get this space in your schedule? Here are two methods that work.

1. Schedule it. Actually block out days on your calendar to “do nothing.” While this might initially seem counter-productive, you will find the insight you gain with that space is worth every penny of lost productivity.

You may find that you do best with taking a week at a time, every six to twelve months. Or you may do better with taking every Friday off. It depends on your preference.

2. Add it in. When traveling to a conference, build in an extra day before the conference to clear your mind of day-to-day concerns. You’ll get more out of attending the event.

In addition, add an extra day or two onto the end of your trip. You will have time to process your notes, revise your action plan based on the new information you just received, and generally have some time to think.

3. Repurpose your current time. Much has been said about the value of listening to audios as you commute or exercise. But what if you used that time to listen to your internal thoughts instead? You might be surprised at the results when you allow yourself that quiet, as you drive or walk.

Naturally you don’t need to do it every day. But try not listening to audio programs or the radio as you drive to work on Mondays. You will be surprised at the result!

Now that you have the time, how do you use it?

There are two major approaches that seem to work for most people. Try each and see what works best for you. For the first method, you can just “be”, letting the thoughts flow through your head randomly. If you are a creative thinker who grabs unrelated ideas out of thin air and combines them into new thoughts, this may be your best bet.

On the other hand, you may prefer “planned thinking.” With this method, you list the specific things you want to put your thoughts to, then focus on each item in turn. Some people find it helpful to write the thoughts down as they are coming to you – essentially creating an internal dialogue.

Regardless of the methods you choose or the time you take to do your thinking, it is invaluable to create that time space you need to let your mind wander – and your business grow.

If you’re ready to capture those ideas with your new “time space”, then you need to use the Idea Organization System at OrganizeYourIdeas.com

5 Categories : Productivity
Feb
4

Online Sales Process [Podcast #005]

by Jeanette

The online sales process is something everyone deals with when they are doing business online. That’s why in this episode of the Jeanette Cates Show I talk about the two parts of the sales process – and what goes into each.

One of the biggest hurdles in the process I have had to overcome – and that you have faced as well – is creating optin pages and sales letters quickly, using a WordPress blog. You’ll hear how I’ve solved that problem.

I also interview Robert Plank, creator of the best-selling WordPress plugin the Paper Template. In our discussion we talk about how this plugin came about, updates coming for the plugin, and the development process in general.

Are you using the plugin? If not, what do you use instead? I’d love to hear from you here – or on our show fan page.

 

0 Categories : Podcast
Jan
19

Embed Camtasia 8 Into WordPress

by Jeanette

embed Camtasia 8 into WordPressIf you use Camtasia to record your videos, you may have run into a few “issues” with the new Camtasia 8. It was a large update.  But as with all technology updates, it has a lot of new features.

One of the features I have always liked in Camtasia is the Table of Contents. It is invaluable when you are watching a long video (longer than 10-15 minutes.) But the original Table of Contents was created in Flash – which then made it impossible to watch on an iPad or iPhone.

That’s why I was so excited about the built-in Table of Contents feature in Camtasia 8  – it lets you create the table of contents that IS visible for all devices. (To see an example, see the replay at Online Success Explained)

BUT the simple “embed” code that we used to use to post Camtasia videos in WordPress is missing! So I’ve done a lot of trial and error, support tickets, and research. And here’s how you do it:

2 Categories : Multimedia
Jan
15

How Do I Know When My Book Is Good Enough And Ready To Publish?

by Jeanette

– by Jim Edwards

Nothing stalls publishing a book (print or ebook) like wondering or worrying about whether or not it’s “good enough” and ready to publish. I can tell you that some people obsess and never get their books out there. Other people throw anything “against the wall” and hope it will stick. The answer to the question “Is my book good enough?” lies between these two extremes. The following 5 points will help you know if your book is ready to publish.

Fulfill Promise?

Every book makes a promise. The promise to solve a problem or provide an escape lies at the heart of almost all non-fiction and fiction books. The title itself often makes the biggest promise of all, especially with non-fiction books. Can you honestly say that your book fulfills the promise(s) you’ve made, or will make, in exchange for people’s money and time? Does your book leave them better off after having read it than before they purchased it? If yes, then you’ve passed the first hurdle.

Great Content?

Rating a book’s content as “great” really rests in the hands of the end customers – your readers! With fiction, the ability to transport the reader into another world and make them feel emotions out of thin air makes a book great. Does it take them on an emotional roller coaster ride or flight of fancy that becomes real in their heads?

With non-fiction, content that solves a problem or leaves them better off and improved in their situation qualifies as “great” content. Again, your readers are the final judge and jury as to “greatness,” but can you look at your book and say it’s great? If yes, let’s keep going!

Grammar & Punctuation?

Nothing ruins a good read more than grammar or punctuation mistakes. Yes, I know it shouldn’t matter. Yes, I know they should pay attention to the content you’ve so expertly crafted. But when they run across a spelling mistake or grammar gaff, it trips up the reader like a banana peel on an icy sidewalk! In their minds, poor grammar and punctuation detracts – right or wrong – from the message and content of your book. Maybe it’s rebellion against oppressive high-school English teachers. Maybe it’s the need to feel superior to the author (you). The reason doesn’t matter. What matters is you MUST minimize you grammar or punctuation mistakes.

COOL TOOL ALERT: This free online tool will help you analyze both your grammar and punctuation better than some word processors. Plus, it helps you look at your writing from different angles. Check out http://paperrater.com for more (again, it’s free)!

 

Spice or WOW Factor?

Everybody loves that extra little something that makes a book more than they expected. With fiction, it’s often a plot twist they didn’t see coming in a million years. With non-fiction, the WOW factor often takes the form of “cool tools” or “insider secrets” or “amazing resources” that make things easier, faster, cheaper or just plan make their lives better. Whatever it is, make sure you consciously try to make your book BETTER than the competition by throwing in that extra something special that will make them want to tell their friends.

The Best You Can Do Right Now?

I look back at things I’ve written over the years and immediately see how I could write them better now. Even after 10 years as a syndicated newspaper columnist and over 15 years as a professional writer (I make money selling my writing), my skills can always use improvement.

When you put anything out for public consumption, especially in exchange for money, the question you should ask is, “Is this the BEST I can do right now?” If you can honestly answer “Yes, this is the best I can do right now!” then your book can go out the door to meet the world!

A wise person once said “Do the best you can, with what you have, where you are right now.” If you follow these 5 criteria and can look at yourself in the mirror and KNOW you’ve done your very best in each of these critical areas, then both you and your book are ready to take the next step.

By the way, if you want to get your first – or next – ebook written and published in a week or less, I can show you multiple strategies for doing that! You just CHOOSE the method that fits your style best, and then knock it out. Fast, simple, and easy! Check out 7DayeBook.com

Jim Edwards

Selling online since 1997, Jim is an Internet Marketing Expert, Author, Elite Mentor and Coach

He specializes in helping individual entrepreneurs, small business owners and authors to understand how to use technology to build your online business.

Jim is the author of dozens of ebooks, hundreds of webinars, over 1,000 blog posts and articles.

His flagship ebook “How To Write and Publish Your Own eBook… in as little as 7 Days” – newly revised and updated with V2.0 – has been helping book and ebook authors create their own best-selling ebooks since 2001! Get more information about Jim and how he can help you get more readers, make more sales, and skyrocket your credibility here => Click Here For The Best-Selling Solution!

 

7 Categories : eBooks
Jan
14

Online Business Models: Bridge or Smokestacks?

by Jeanette
Lake_Pontchartrain_Causeway

Lake Pontchartrain Causeway

It was my first trip across the Lake Pontchartrain bridge in Louisiana. It was the longest bridge I’d ever seen – and it made a big impression.

One of the things I couldn’t get out of my mind was how they built it. First by laying down the pilings, then connecting those pillars with the road on top.

It was that image that I carried with me into my Internet business.

My plan was to create a series of products that supported one another and could be sequenced in different ways. Then start to connect them, much as the bridge had been connected.

So I started on the plan. I created and created and created. But it wasn’t time to sell yet. I still had just a “few more” pillars to put in.

It took not months, but years to put all of the pieces in place. Then of course, I had to start revising the older products… and well, as you can imagine, there still wasn’t any revenue coming in!

I *don’t* recommend the Bridge model!

Smoke stacks as a business modelCompare that to the smoke stack model. In this model you build the first smoke stack. You promote that first product and start building your list while you continue to drive traffic to the site. You’re actually making money right from the start!

Once you have one smoke stack working, you build the second one. You get that up and running, making money and well, you see the pattern.

I *do* recommend the smoke stack model!

So what is your first smoke stack? If you’ve been working on multiple projects, stop! Choose one – the one that is the easiest to complete, the fastest to complete, and the one most likely to be immediately profitable.

Then turn your full attention to that project. Do everything you can to get that ONE project to market and making money.

Need help choosing your Online Business model? Watch the free video at Online Success Explained.

5 Categories : Online Success
Jan
12

Microsoft Support Calling Scam

by Jeanette

phone scam Microsoft Calling meIt seemed like a typical business call – except that Microsoft Support was calling me! I’ve been online for 16 years and not once in that time has a support service called ME! So alarms started going off immediately.

Here’s what happened next… Click to watch the video.

 

Share YOUR experiences with phone scams below!

 

8 Categories : Technology Tips
Jan
3

Planned Versus Action Priorities

by Jeanette

Business Plan EvalutionYou already know that there is a difference between planning and actually implementing the plan. And the difference lies in your Planned priorities and your Action Priorities.

Planned priorities are those that we plan to take to help us reach our goal. So in the morning you may PLAN to write a report, set up an optin page, then generate some traffic from Facebook.

But then there are your Action priorities. These are the things that you end up actually DOING. Things like checking your email, responding to customer support tickets, answering a question, commenting on blog posts, preparing for your upcoming webinar.

Now while all of those actions were helpful – and maybe even necessary – they aren’t what you planned. And if you’re not doing what you planned, then you’re not going to reach the goals that you set.

So where’s the gap? Here is a simple process to narrow down WHY you are not making the progress in your business that you want.

1. List your PLANNED activities for this week. These are your Planned priorities to achieve your longer-term goals. So under ideal circumstances what would you like to get done this week to move your business forward?

2. List what you typically DO in a week. Write down EVERY thing you do. Those are your Action priorities. They may be  dictated by prior decisions or present circumstances. But regardless of the cause these are the Action you are taking.

3. Now compare your Action priorities to your PLANNED priorities.

What are you NOT doing?

What are you doing in addition to what you planned. Why?

4. Many small business owners focus on Reactive Actions – responding to one demand on their time after another. Ask yourself why? Why do you allow outside forces to determine how you spend your time?

5. Now it’s Decision time. You can continue to React and merely take Action. Or you can Plan your actions – in order to achieve your goals.

If you are not moving forward in your business, it’s probably because you’re not achieving your Planned actions. And where do you get those actions? From Planning Your Online Business, of course!

[tbpspa]
2 Categories : Productivity
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