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Jul
14

Summer Marketing Ideas: Holidays and Observances

by Jeanette

Holidays and ObservancesLast time we talked about drumming up some business in summer and I encouraged you to think about what’s on the mind of your customers to create your summer marketing plan. Well, today’s post goes perfectly with that. Holidays and observances are a great way to tap into what’s happening in your customers’ lives. Some holidays are widely celebrated and some observances are a bit quirky and fun. Either way, they can all be great for blog post ideas, creating product promotions and more.

Here is a handy list of holidays and observances in summer. While some of these may have already passed for this year, print this post out or bookmark it, so you can reference it every year.

July Holidays

1st – Canada Day
4th – Independence Day (United States)
14th – Bastille Day (France)

Hot Dog MonthObservances:

Hot Dog Month
Vehicle Theft Prevention Month
Social Wellness Month
Family Reunion Month
7th – Global Forgiveness Day
11th – World Population Day
11th – Cheer up the Lonely Day
15th – Ice Cream Day
3rd Monday – Get out of the Doghouse Day
2nd week – Freedom Appreciation Week

August Holidays

1st Monday – Provincial holiday in Canada, excluding Quebec

Observances:

Watermelon DayNational Smile Month
1st Week – World Breastfeeding Week
1st Week – Simplify Your Life Week
3rd – Watermelon Day
6th – Fresh Breath Day
8th – Happiness Happens Day
9th – International Day of the World’s Indigenous People
12th – International Youth Day
13th – International Left Handers Day
25th – Kiss and Make up Day

September Holidays

1st Monday – Labor Day (United States, Canada)
11th – Patriot Day (United States)
Sunday after Labor Day – Grandparent’s Day (United States)
17th – Constitution Day (United States)

Observances:

National Arthritis Month
Ovarian Cancer Month
Self-Improvement Month
National Courtesy Month
13th – Positive Thinking Day
19th – Talk Like a Pirate Day

Get creative…have fun with it. Think of how you can use these holidays for your social media updates, videos, blog posts, product promotions, email newsletters and more.

Comments

comments

Categories : Marketing

Comments

  1. Nancy Lundy says:
    July 14, 2012 at 9:28 am

    Thank you so much for this — I see a few opportunities. Love the simplify your life week. This is a great tool. I appreciate your help here.

    Nancy

    Reply
    • Jeanette says:
      July 14, 2012 at 10:03 am

      Glad you’ve found it helpful, Nancy. I think all of us can simplify in some way, so I enjoy sharing ideas around this theme.

      Reply
  2. Dan Starr says:
    July 14, 2012 at 10:36 am

    I find the marketing and email regarding this offensive. July 4 is about the birth of a new nation. Bastille-day is NOT. The two aren’t just some summer holidays which are about fireworks and good food. Boy am I glad I “unsubscribed.” I just wish I had earlier.

    Reply
  3. Jeanette says:
    July 17, 2012 at 10:02 am

    I think that many from France might disagree with you, Dan, as the holiday is just as important to them as the Fourth of July is to us. But naturally if you are offended, then you are right to unsubscribe.

    Best of luck in all that you do –

    Reply
  4. Jeanne Kolenda says:
    July 18, 2012 at 2:52 pm

    Geez…what a sour puss Dan Starr is. Wonder how he’s doing online? For that matter, offline, too. You were gracious, Jeanette.

    Reply
  5. Jeanette says:
    July 18, 2012 at 3:57 pm

    You know as well as I do, Jeanne, that we get what we sow. We never know what someone else has going on, so I like to give them the benefit of the doubt. But thanks for noticing how hard I bit my tongue! 🙂

    Reply
  6. Jeanne Kolenda says:
    July 18, 2012 at 4:05 pm

    Yep! We’re tongue-biting champs, all right! I got my practice today. 🙂

    When are you arriving in Atlanta?

    Reply

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