There is a lot of confusion in the market place as to what a joint venture is – and how that works with your business.
According to the definition in Dictionary.com a Joint Venture is “a business enterprise in which two or more companies enter a temporary partnership.”
Wikipedia has a slight variance on that: A Joint Venture is “an entity formed between two or more parties to undertake economic activity together.”
So where does that leave you? With some confusion, I would imagine.
In the Internet marketing community Joint Ventures (JVs as they are called) have come to mean an affiliate arrangement. When someone says they’re looking for a “JV” it generally means you want people who have big lists of subscribers to mail for you – often on the same day.
Essentially they want to have a Super Affiliate as their “JV Partner.” Frankly, I have to disagree with this use of the term.
If you’re looking for affiliates, just say so. This is not a Joint Venture, in my book.
When I talk about a Joint Venture, I’m talking about a business agreement where two or more people create a product or do a project together.
That’s just one of the items I want to clarify for you in JVs Made Simple – a program from one of my JV Partners and I.
Connie Ragen Green and I have done a couple of JV Projects. and we share the information you need to form your first – or your next Joint Venture – in JVs Made Simple. We have included:
- Where to find Joint Venture partners
- How to start the project
- How to be sure the project stays on track
- What type of agreement you need
- The online tools that make it practical
And a whole lot more!
If you are ready to go beyond just mailing for an affiliate and really explode your business with a Joint Venture, you’ll find this an invaluable resource.
Go to http://JVsMadeSimple.com and get your first free video on the 3 Mistakes to Avoid in your Next JV. You’ll find it valuable information, whether you do a JV or not!