Warning: This is one of my rants. So if this isn’t a good time to get your blood pressure up, read the next article instead.
They are trying to pass a new law here in Texas to prevent people from texting while driving. DUH!
I don’t know anyone who can juggle a cell phone, find the tiniest keys in the world – and watch traffic, while using the steering wheel – and still make sense of the text message. Something’s gotta give – and unfortunately in many cases it’s been people’s lives.
Now here’s the kicker. As the newscaster interviewed one student after another on the University campus, they all agreed that texting while driving is dangerous. So why do they keep doing it?
They all also agreed that we need a law against it. Why is that people think having a law against it will suddenly make people stop doing it? If they already admit it’s dangerous but are still doing it – what good will a law do, other than continue to fill up our court dockets and line the law enforcement coffers. I doubt it will save any lives.
And that’s when it hit me – don’t we do the same thing with our Internet marketing?
We know what we should be doing – driving traffic, writing articles, writing blog posts, creating Pay per click campaigns. But we don’t do it.
Are we waiting for someone to legislate that we must – that unless we improve the conversion rate of our optin page, we will be fined? In reality we are already being fined – by decreased revenue that a better optin page, better sales copy or more traffic would cure.
Have a talk with yourself today – and make the decision to do it before they need to pass a law to enforce it.
And while you’re at it – stop texting while you’re driving!
I’d love to hear your thoughts in the comments below.