Do you attend teleseminars? I do. Anywhere from 4 to 6 per week, either as a host, a guest or an attendee. I’m willing to invest my time and money in them because I’ve developed some ways to profit from each one. So let me share a few techniques with you.
1. Read the sales letter or announcement for the teleseminar carefully. You want to make sure the content and the people speaking are a match for your interests. The only time I was ever disappointed was when my expectations were not met – and when I re-read the sales letter I found out what I expected was not explicitly mentioned.
2. Don’t be afraid to take advantage of the multitude of complimentary teleseminars being offered. Yes, each will end with a sales pitch. But I consider 55 minutes of great content worth the 5 minute commercial. Certainly can’t get that trade-off on TV!
3. If they ask for questions before the teleseminar, send in a question. No matter how hard you have to think, come up with a good question. Many times the host is looking for good questions to get the discussion started, especially at the start of a call, so your question is more likely to be used on the air if you get it in early.
That means that if they use your question your name will be mentioned on the call. This is no cost publicity! Not only will the live audience hear your name, but everyone who listens to the replay will hear it, too. That can be years of PR.
Why do you care? Because when people are attending a teleseminar, the only thing they have to go on is a name. And the only names they are hearing are the experts who are talking – and the experts who are asking questions. Through association, you are automatically counted as one of the experts. Do this on several calls and other attendees will begin to “recognize” you. That’s good for your reputation.
4. Whether or not they ask for it, send a testimonial immediately after the teleseminar. Don’t wait till the next day. The seminar host is flying high and posting the followup page right after the seminar ends. So when your timely testimonial arrives, he/she is likely to add it to the site. You will be amazed at how many people say “I saw your testimonial on so-and-so’s site.”
A good testimonial is specific. Don’t say “great information”; instead say “I really liked the three tips you gave on affiliate traffic.” And be sure to sign your name and title and website as you want them to appear – they’ll copy and paste it if you’ve done a good job.
5. Use your testimonial as the start of your sales copy. Many teleseminars offer resale rights or affiliate programs. You’re in the perfect position to market the program – you’ve just listened to it and raved about it. Now tell your friends and colleagues about it – and make a profit as well.
So the next time you sign up for a teleseminar, look upon it as a marketing opportunity!