It sounded like fun.
You may have been curious about creating your own business.
You may have been temporarily unemployed and needed an income stream.
You fell for the hype of getting rich overnight.
You attended a conference and someone sold you on the idea.
Regardless of the reason that you originally started your online business, you now have the opportunity to make a new choice. Or to keep the same reason that you started with.
However, for most people, I suspect a more reasoned approach to the Why of your business is in order.
If you need a little encouragement, here’s a video that shows the Reason Why for readers of Alice Seba’s blog:
One of the most important things to keep in mind as you identify YOUR why is that it needs to sustain you through the rough periods. Since you’re starting over, you already know some of the challenges you face in building an online business.
Your Reason WHY needs to be something (or someone) who inspires you to keep going, keep building, keeping going for it – even on those days you don’t want to.
So what is YOUR Reason WHY?