This is the principle of scarcity – and it gets people to buy more. Why? Because they are afraid of losing out. They may not need the item being sold, but because it is disappearing at a particular time, they go ahead and buy it anyway – just in case.
That’s how your hard drive quickly becomes full of items you don’t use. It’s how you end up spending a lot more money than you need to – because you are buying “in case” and not because you need it now.
I’ve begun to notice scarcity more lately because I’ve been busy on the weekends. It seems there are a lot of marketers who think I’m sitting at home, waiting for their offer. So they decide to expire the offer late on Sunday night or early Monday morning. Sorry, I’m doing other things at those times.
Naturally I recognize there are times when scarcity makes sense –
- when you have a limited number of copies of a physical product
- when you know you can only respond to a certain number of coaching clients at a time
- when you have paid for only a limited number of seats on your webinar service
What I’m talking about are digital products – those that can be duplicated millions of times with no additional work! There is NO reason to decide that a digital product is scarce – other than to force people into buying something they might not otherwise have bought.
I can’t change what other people do, but I can control my behavior. Yes, I may offer some limited time pricing now and then, and I certainly limit the number of coaching clients I take, but I want my products to be available for you to buy, when YOU need them.
So if you’re looking for a product to achieve a particular task, please check my Books, Courses, and Other Products links here on my website at http://JeanetteCates.com We’re open for business around the clock – for YOUR convenience!