Recently I sent a notice to my subscribers about a guest blog post bundle.
As you know, I rarely promote anything I don’t use myself. So I had already purchased the bundle before I sent the notice.
I have now uploaded all of my summer blog posts – which were all written by “Amy Sommers”. In fact, you can meet Amy in today’s blog post.
I uploaded them with the plugin that came with the bundle. And I used the WordPress-ready versions, since the images are already placed in that version of the zip file. I mostly followed the instructions, but I found I could upload the plugin directly from within WordPress, so that saved me some time.
I also loaded them to appear every 168 hours (once a week, on Wednesdays), and set them to come in as drafts.
I edited the introductory article, but left most of the content for the other posts alone.
I did go back and shorten the permalinks for each of the articles and added the Featured Image (a part of my theme). Plus I changed the schedule and order somewhat so that all of the articles will appear before Labor Day.
Finally, I wrote a short email about each of the posts and pre-scheduled them to go out to my main list every Wednesday, shortly after the article appears.
The outcomes from this project? There are actually several.
1) I have at least one blog post that will appear weekly for the next 10 weeks. That will bring the search engines over to my blog, even if I don’t get around to writing anything.
2) Because I’m using the Yet Another Related Posts Plugin there is a list of up to 5 related articles that appear beneath each of these posts. Naturally my hope is that visitors will take the time to also read some of the related posts.
3) Many of the guest blog posts lend themselves to recommendations of my own products. So as I have time, I’ll add short ads for my products into those blog posts. (I have another cool plugin that does THAT!)
4) It broke the ice. Frankly I’ve never done much guest blogging, either as a writer or a host, because in my head it was “hard.” Not sure why, but I had that crazy idea. I now see how easy it is! So I’ll definitely be doing more of this – even with real people! (grinning)
5) While I could have stopped at just uploading and scheduling the blog posts, I went ahead and did a little more. I wrote an email promoting each of the posts and pre-scheduled them to go out to my main list.
Total time it took me was about two hours. Naturally I could do this over several weeks, since the articles are coming out once a week. But I followed this principle:
Group similar tasks for more efficiency.
That’s just one of the principles I teach in my course at Overcome Information Overload
I hope you found this helpful. I think it’s fun (and educational) to watch what other marketers do and how they do it. We’re all on this path together!