What three things have led to your long-term success online?
If you asked twenty different people this question – you would get 20 different answers. So let me put in a disclaimer that this may not be their answer – but it’s mine.
The three things that have served me well from Day One until present day are:
My first day in business I flew to a conference in Phoenix. It was a “lab” for the National Speakers Association and had less than 100 attendees. But those who were there were the movers and shakers in the organization.
I went back for every lab for the next two years. Partly because I was learning to build my speaking business and partly because of the great contacts I made.
Not only did I have an opportunity to get to know them, but they got to know me. And when it was time to invite someone to speak or chair a committee – my name was in the hat! In fact, by the end of the second year, I was on the Faculty of the Tech Lab!
I repeated that Live Events model with Internet Marketing. I attended every conference I could find. And soon the speakers recognized me, mentioned me from the stage, and invited me to lunch and special get-togethers. Not too long after that I started speaking on the same stages.
While we talk about the ease of doing business online, the true relationships are forged in live events. If you want to accelerate your business – be there!
Just a note – Armand Live is coming up in Las Vegas Sep 21-23. It is a great networking event. If there is ANY way you can get there, be there! In fact, you can come as my guest.
Partnering With Strong Players
I know that one of my strengths is logistics (getting things done in an efficient way, often behind the scenes). There is always a need for these skills – particularly with busy, high-profile people.
Remember, I got to know many of those people in the live events. So it was a natural course for them to ask for help and for me to volunteer to help when I saw a need. I was okay with letting them take the limelight while I worked in the background. We both made money.
At other times I took the lead and partnered with someone who had marketing skills I didn’t have or technical skills I lacked. In that case I took the “front man” role and they did the background labor. We both made money.
Regardless of the role you take in any partnership, make sure that what you will do, how much you will spend, and how you will split the profits is clearly outlined. In fact, for one of the partner projects I had with Connie Ragen Green, we created a product on exactly how we structured one successful partnership after another in JVs Made Simple. If you plan to partner with someone – get this product first!
I earned my stripes online with teleseminars. It was a natural way for me to use my teaching skills and there was a huge need for an organized, non-hype-y teacher in the Internet Marketing arena.
Teleseminars were the main way I built my list – offering free teleseminars on various topics. I even hosted First Tuesday free teleseminars where I opened the lines and anyone could ask anything.
I got a lot of product ideas from those teleseminars. And I created a lot of products using teleseminars.
Naturally as the technology evolved I started doing webinars. But had I not had such a strong start with teleseminars, it might have been more difficult.
Find one technology that you enjoy and are comfortable with, then learn it well. It may be teleseminars, webinars, or YouTube videos. The important thing is to do enough of them to create a critical mass that will ground-swell into your growing reputation.
Your Three Things
Your three keys to Online Success may be different than mine. I’d love to hear what three main activities you use to build YOUR business – just share them in the comments below: