One of the joys of visiting a museum is knowing that the “curator” of the museum has chosen a theme, then put together the best possible collection of objects to follow that theme. The curator’s job is to shift through the thousands of pieces available – and choose the best.
Not only does it give the exhibit more meaning to you, but it also saves you time. After all, the curator has spent years building her expertise in order to get to the point where she is qualified to choose the items. So you save time in both building that expertise – and in looking through all of the information out there.
The same thing happens with “content curation”.
To understand more about Content Curation here are some of the leading resources on the topic:
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.
Here are twelve attributes your content curation strategy should have to insure success. Since content curation is editorial at its heart, you’ll see that many of these elements are similar to any other form of content publication.
In a recent survey, 95 percent of marketers report that they are curating content in some shape or form. That totally makes sense, since 64 percent of B2B marketers reported that producing enough content was a challenge. Here are 14 third-party sources to consider if you are planning to curate content.
ContentSoft Curation Software Demo
To better understand the mechanics of curating content, here is a demo video from Jack Humphrey, founder of CurationSoft. I’ve known Jack for 8+ years and always respect his work. He is best known for his solid information and years of content curation. Watch as Jack explains what content curation is – and how CurationSoft can help you do it faster and easier than ever!
Share YOUR thoughts on content curation below.