One of the things I am always amazed about is when people are surprised that someone offering a ton of free information on a webinar then makes an offer so that you can learn more.
Here’s the reality: If you are offering free webinars without making an offer, then you’re not making any money.
Contrary to popular myth, you will not get rich by giving away your information. In fact, that will actually work against you because people assume your information is not valuable – or you wouldn’t be giving it away.
Yes, you can share some quality information with your target market. Yes, you can offer valuable free reports. And yes, you can do some teleseminars and webinars just for the sake of building your list.
But understand this: you must be paid for your time, effort and expertise – now or in the future. Otherwise, this is just a hobby, not a money-making venture (aka Business).
You may be paid with names and emails, as in an optin page. The same applies with a complimentary teleseminar or webinar.
But eventually you need to be asking for the sale. That’s why you should ALWAYS assume that a free webinar will make an offer. After all, they can’t teach you everything you need to know about the topic in a single hour. That’s why many people WANT to buy the product.
Now if that product is not for you, no problem. Just end the webinar and be grateful for the information you received. As a presenter, I know that many people will not take advantage of the information – and I wouldn’t want them to if it’s not right for them at this time.
But please don’t criticize someone for giving you an hour of excellent content, sharing their ideas, setting up the logistics for you and creating an offer that is perfect for those wanting more. That’s their BUSINESS and they are doing it well.