Jeanette’s Note: This is a guest blog post from Nicole Dean. She’s one of my favorite sources of PLR (Private Label Rights) content and a true expert in her field. I know you’ll enjoy this article.

Recently, in an interview, I was asked this question:

“Can you explode any misconceptions that stop people from using PLR content?”

Here is my answer.

There are four main myths that I run into regularly.

1. The biggest misconception that people have is that all PLR is crap.

2. The second biggest misconception is that ghostwriters are not good writers. We can even take that a step further and add that people assume they are stupid, taken advantage of, and/or they don’t speak English as their native language.

3. The third misconception is that using PLR takes away from your expert status.

4. The fourth misconception is that PLR and ghostwriting are somehow dishonest.

Let’s run through those one by one.

Myth #1: All PLR is Crap.

If you go back to about 2003, then I’d say that you are absolutely correct. Nearly all PLR at that time was junk. There may have been a few exceptions, but I wouldn’t touch most of that PLR content with a 10-foot pole.

We’ve made great strides in the last few years to raise the standards for what is acceptable and what is not in the PLR world. I’d like to think that I was one of the leaders in that movement.

Myth #2: Ghostwriters are Stupid.

I’ve got to tell you that I’ve worked with some ghostwriters who are brilliant in many ways. Oftentimes, they’re fabulous communicators, smart marketers, and hard working entrepreneurs. And, yes, they’re qualified to write quality information on many topics on the internet.

For instance, for a long time, I had a nurse writing my health PLR articles. I’ve also got a writer who graduated from Stanford University, who writes for several popular print magazines, and is a published author. Yes, she has her own book. And, another who had a career as a Political Speech Writer (before having children). That’s just three of my writers. They’re all amazing people, each with a variety of skills and life experience.

To assume they aren’t capable of writing quality content would be just silly.

I don’t just go to eLance.com and take the lowest bidder. To think that’s how all PLR sites work would certainly be a misconception.

Myth #3: You’re Not a “Real” Expert if you Use PLR.

The other misconception is that using PLR articles takes away your own value as the expert. That you are somehow cheating, plagiarizing, or that you’re a phony if you use PLR.

If ONLY you could see my customer list. It reads like the “Who’s who of Successful Online Business Owners”.

Business is all about cutting costs while increasing the bottom line. What better example is there than PLR content?

If you use PLR articles as drafts, they are delivered to you, ready for you, as the expert, to add your unique thoughts to them.

If you look at PLR like that – you can still keep your personality in your brand – and your sanity at the same time.

Myth #4: Using Ghostwriters or PLR is Cheating.

Most biographies in the bookstores are written by ghostwriters.

Most of the famous orations from our history were written by someone other than the public figure who gave the speech.

It’s not cheating to get help. It’s smart business.

Nicole Dean is the owner of  www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.  The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

Many people wonder about how to choose PLR Products – and how to combine them into a cohesive plan. This short video illustrates several ideas within a single PLR site – and also combining with PLR products from a second site. You can get a lot of ideas by looking at the topics of the PLR products – then deciding how you can use them “outside the box”. Enjoy the possibilities!

There are many PLR (Private Label Rights) products available to you. But if you’re like most people you buy them – and they sit idle on your hard drive.

Stop that! You paid good money for content you could use – so use it. Here are three ways to ensure you profit from the next PLR package you buy.

1. Grab a piece of paper before you start to read the sales letter. Then as you read and you think “I could do this…” – write it down. Those bright ideas seem to fade right after you download the product. Having a written plan prevents your losing them.

If you prefer putting your ideas into a word processor, you can save that document in the same folder where you stored the PLR product. That way you can’t tell yourself “I had a great plan but I lost it.”

2. Record your purchase on your Product Tracker. Not only does this give you a written record of your purchase, but it also reminds you of where you stored the product. The only thing worse than not being able to find something you know you purchased is buying it a second time! And your Product Tracker keeps that from happening.

3. Choose the most profitable idea from your list and do it within the first 48 hours of buying the PLR product. You’ll make your money back multiple times over – and you will get into the habit of action.

That idea may be as simple as posting the product for sale on a new domain – or as complex as recording it as a video product. Regardless of what you need to do, take action quickly – or that product will be relegated to the vast store of “great” PLR materials on your hard drive, that are sitting there collecting dust.

By following these three simple steps you’ll be able to profit quickly from the next PLR course you buy. Learn how to set up your own Product Tracker and increase your online productivity to make this just one of the techniques you use to grow your business.

And remember – between now and August 27, you can pick up a GREAT package of PLR Content here.

Many people feel like they’re gambling when they choose a a PLR product to sell. After all, there is no cut-and-dried formula for finding a topic and a product that people are sure to buy.

Enter the Slot Machine. With its spinning reels, flashing lights, and occasional payoff, you can at least feel like you’re having fun while you do it! Here’s how it works.

Reel 1 is your topic. You “spin” and it spits out a topic that you may or may not be interested in. Let’s say you’re looking at the fitness industry as your target market. The topic reel may have lose weight, chair exercise, steel abs, toned arms, etc.

Reel 2 is your market segments. It has the markets that are interested in fitness: men, women, teens, women over 30, men over 50, senior women over 65, busy executives, stay at home moms, retirees, bicyclers.

Reel 3 is your main benefit. In the case of fitness is may be get back into shape after the baby, attract the opposite sex, have more dates, live longer.

Now that you have your “reels” set up, it’s just a matter of spinning:

Spin 1: Lose Weight | Retirees | Have More Dates
Does that work for you? If not, spin again…

Spin 2: Chair Exercise | Busy Executives | Live Longer
Now that would appear to work! So you now know you are looking for a chair exercise product you can use to target busy executives.

It could be an audio product they could listen to at their desk; a video product they could watch and follow on their computer; or a set of cards they could print and shuffle when they have 3 minutes to spare.

Like gambling, there is no “sure thing” when it comes to choosing a niche and a product. But using a simple technique like the Slot Machine Method can make it more fun and help you narrow your choices faster.

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Dr. Jeanette Cates is an Internet strategist who works with new and emerging business owners who are ready to create Online Success. She shares more tips on how to use PLR Products in the DotComJumpstart.com and you’ll find lots more ideas on how to create products in FastEasyProducts.com