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	<title>Jeanette Cates &#187; Product Development</title>
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	<link>http://jeanettecates.com</link>
	<description>Internet Strategist for Small Business</description>
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		<title>PLR Content: How to Profit Quickly</title>
		<link>http://jeanettecates.com/plr-content-how-to-profit-quickly/</link>
		<comments>http://jeanettecates.com/plr-content-how-to-profit-quickly/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 17:23:00 +0000</pubDate>
		<dc:creator>Jeanette</dc:creator>
				<category><![CDATA[PLR Products]]></category>

		<guid isPermaLink="false">http://jeanettecates.com/?p=548</guid>
		<description><![CDATA[There are many PLR (Private Label Rights) products available to you. But if you&#8217;re like most people you buy them &#8211; and they sit idle on your hard drive.
Stop that! You paid good money for content you could use &#8211; so use it. Here are three ways to ensure you profit from the next PLR [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fjeanettecates.com%2Fplr-content-how-to-profit-quickly%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjeanettecates.com%2Fplr-content-how-to-profit-quickly%2F" height="61" width="51" title="PLR Content: How to Profit Quickly" alt="PLR Content: How to Profit Quickly" /></a></div><p>There are many PLR (Private Label Rights) products available to you. But if you&#8217;re like most people you buy them &#8211; and they sit idle on your hard drive.</p>
<p>Stop that! You paid good money for content you could use &#8211; so use it. Here are three ways to ensure you profit from the next PLR package you buy.</p>
<p>1. Grab a piece of paper before you start to read the sales letter. Then as you read and you think &#8220;I could do this&#8230;&#8221; &#8211; write it down. Those bright ideas seem to fade right after you download the product. Having a written plan prevents your losing them.</p>
<p>If you prefer putting your ideas into a word processor, you can save that document in the same folder where you stored the PLR product. That way you can&#8217;t tell yourself &#8220;I had a great plan but I lost it.&#8221;</p>
<p>2. Record your purchase on your Product Tracker. Not only does this give you a written record of your purchase, but it also reminds you of where you stored the product. The only thing worse than not being able to find something you know you purchased is buying it a second time! And your Product Tracker keeps that from happening.</p>
<p>3. Choose the most profitable idea from your list and do it within the first 48 hours of buying the PLR product. You&#8217;ll make your money back multiple times over &#8211; and you will get into the habit of action.</p>
<p>That idea may be as simple as posting the product for sale on a new domain &#8211; or as complex as recording it as a video product. Regardless of what you need to do, take action quickly &#8211; or that product will be relegated to the vast store of &#8220;great&#8221; PLR materials on your hard drive, that are sitting there collecting dust.</p>
<p>By following these three simple steps you&#8217;ll be able to profit quickly from the next PLR course you buy. Learn how to set up your own Product Tracker and increase your <a href="http://www.OrganizeYourOnlineBusiness.com" target="_blank">online productivity</a> to make this just one of the techniques you use to grow your business.</p>
<p>And remember &#8211; between now and August 27, you can pick up a GREAT package of <a href="http://www.techtamers.com/cmd.php?ad=510826" target="_blank">PLR Content here.</a></p>
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		<title>Which membership site model is best for you?</title>
		<link>http://jeanettecates.com/which-membership-site-model-is-best-for-you/</link>
		<comments>http://jeanettecates.com/which-membership-site-model-is-best-for-you/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:40:14 +0000</pubDate>
		<dc:creator>Jeanette</dc:creator>
				<category><![CDATA[Membership Site]]></category>

		<guid isPermaLink="false">http://jeanettecates.com/?p=435</guid>
		<description><![CDATA[When considering setting up a membership site, you want to choose the model that works best for you and your prospective members. So what are the choices?
Keep  reading or watch the video
Download site &#8211; that&#8217;s right. You can set up your information product in a member site, instead of just a download page. There are [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fjeanettecates.com%2Fwhich-membership-site-model-is-best-for-you%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjeanettecates.com%2Fwhich-membership-site-model-is-best-for-you%2F" height="61" width="51" title="Which membership site model is best for you?" alt="Which membership site model is best for you?" /></a></div><p>When considering setting up a membership site, you want to choose the model that works best for you and your prospective members. So what are the choices?</p>
<p>Keep  reading or <a href="http://www.OneHourMembershipSite.com" target="_blank">watch the video</a></p>
<p>Download site &#8211; that&#8217;s right. You can set up your information product in a member site, instead of just a download page. There are numerous advantages to this and once you&#8217;ve done it the first time, you&#8217;ll never look back.</p>
<p>Teaching site &#8211; Do you offer courses? Do you sell course recordings after you&#8217;ve taught it live? If so, you want to offer a teaching member site. It&#8217;s not much harder to set up than a download member site &#8211; but you DO need to recognize the differences. Plus when you change the model from teaching it live to &#8220;pre-recorded&#8221; there are several changes you need to make to the site.</p>
<p>Library site &#8211; If you want to offer a traditional membership site, it&#8217;s most likely a &#8220;library&#8221; model. It comes with tons of content to start &#8211; then builds regularly from there. The &#8220;gotcha&#8221; comes with multiple levels. But if you don&#8217;t use multiple levels, you&#8217;re leaving a lot of revenue on the table.</p>
<p>Interview site &#8211; While it sounds like a library site, it generally has one big difference &#8211; disappearing content. After all, someone who joins in month 12 shouldn&#8217;t have access to all of the interviews that others have been paying for for the past 12 months.</p>
<p>There you have it &#8211; the four major models of Membership Sites. Which one will YOU set up next?</p>
<p>I&#8217;ll be showing you how to set up each one of those sites &#8211; in ONE HOUR or less in</p>
<p><a href="http://www.OneHourMembershipSite.com" target="_blank">http://www.OneHourMembershipSite.com</a></p>
<p>Remember &#8211; lock in your 50% discount before we start the live course on Friday, June 18th. Whether you need the information NOW or WILL need it, this is the time to sign up.</p>
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		<title>Cates Interviewed on Blog Talk Radio</title>
		<link>http://jeanettecates.com/cates-interviewed-on-blog-talk-radio/</link>
		<comments>http://jeanettecates.com/cates-interviewed-on-blog-talk-radio/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 17:33:43 +0000</pubDate>
		<dc:creator>Jeanette</dc:creator>
				<category><![CDATA[Calendar]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://jeanettecates.com/?p=152</guid>
		<description><![CDATA[Mark Hendricks will  interview Dr. Jeanette Cates on Monday, November 23 on Blog Talk Radio. This is the first of a dozen interviews featuring the speakers for the upcoming Internet Super Stars Conference in Orlando, Florida on January 15-17, 2010.
&#8220;I&#8217;m really excited about the upcoming Internet Super Stars Conference,&#8221; said Dr. Cates recently. &#8220;This is [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fjeanettecates.com%2Fcates-interviewed-on-blog-talk-radio%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjeanettecates.com%2Fcates-interviewed-on-blog-talk-radio%2F" height="61" width="51" title="Cates Interviewed on Blog Talk Radio" alt="Cates Interviewed on Blog Talk Radio" /></a></div><p>Mark Hendricks will  interview Dr. Jeanette Cates on Monday, November 23 on Blog Talk Radio. This is the first of a dozen interviews featuring the speakers for the upcoming <a href="http://MeetJeanette.com/ISS" target="_blank">Internet Super Stars Conference</a> in Orlando, Florida on January 15-17, 2010.</p>
<p>&#8220;I&#8217;m really excited about the upcoming Internet Super Stars Conference,&#8221; said Dr. Cates recently. &#8220;This is an interactive format that gives participants an opportunity to immediately apply what they learn, while they are still at the conference.&#8221;</p>
<p>The November 23 interview will focus on product development, the topic on which Cates will be speaking at the conference.</p>
<p>The interview series is free to listen to &#8211; just register to receive listening information. More information about the Internet Super Stars Conference and registration is available at <a href="http://MeetJeanette.com/ISS" target="_blank">MeetJeanette.com/ISS</a></p>
<p>Dr. Jeanette Cates is an Internet strategist who works with new and emerging online business owners who are ready to create their Online Success. She is the creator of more than 50 information products and operates a half dozen member sites.</p>
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		<title>PLR Products: The Slot Machine Method</title>
		<link>http://jeanettecates.com/plr-products-the-slot-machine-method/</link>
		<comments>http://jeanettecates.com/plr-products-the-slot-machine-method/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:12:38 +0000</pubDate>
		<dc:creator>Jeanette</dc:creator>
				<category><![CDATA[PLR Products]]></category>

		<guid isPermaLink="false">http://jeanettecates.com/?p=115</guid>
		<description><![CDATA[Many people feel like they&#8217;re gambling when they choose a a PLR product to sell. After all, there is no cut-and-dried formula for finding a topic and a product that people are sure to buy.

Enter the Slot Machine. With its spinning reels, flashing lights, and occasional payoff, you can at least feel like you&#8217;re having [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fjeanettecates.com%2Fplr-products-the-slot-machine-method%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjeanettecates.com%2Fplr-products-the-slot-machine-method%2F" height="61" width="51" title="PLR Products: The Slot Machine Method" alt="PLR Products: The Slot Machine Method" /></a></div><p>Many people feel like they&#8217;re gambling when they choose a a PLR product to sell. After all, there is no cut-and-dried formula for finding a topic and a product that people are sure to buy.</p>
<p><center><img src="http://jeanettecates.com/wp-content/uploads/2009/10/slotmachine300.jpg" alt="Slot Machine Method for PLR" title="PLR Products: The Slot Machine Method" /></center></p>
<p>Enter the Slot Machine. With its spinning reels, flashing lights, and occasional payoff, you can at least feel like you&#8217;re having fun while you do it! Here&#8217;s how it works.</p>
<p><span id="more-115"></span></p>
<p><strong>Reel 1 is your topic.</strong> You &#8220;spin&#8221; and it spits out a topic that you may or may not be interested in. Let&#8217;s say you&#8217;re looking at the fitness industry as your target market. The topic reel may have lose weight, chair exercise, steel abs, toned arms, etc.</p>
<p><strong>Reel 2 is your market segments.</strong> It has the markets that are interested in fitness: men, women, teens, women over 30, men over 50, senior women over 65, busy executives, stay at home moms, retirees, bicyclers.</p>
<p><strong>Reel 3 is your main benefit.</strong> In the case of fitness is may be get back into shape after the baby, attract the opposite sex, have more dates, live longer.</p>
<p>Now that you have your &#8220;reels&#8221; set up, it&#8217;s just a matter of spinning:</p>
<p><strong>Spin 1:</strong> Lose Weight | Retirees | Have More Dates<br />
Does that work for you? If not, spin again&#8230;</p>
<p><strong>Spin 2: </strong>Chair Exercise | Busy Executives | Live Longer<br />
Now that would appear to work! So you now know you are looking for a chair exercise product you can use to target busy executives.</p>
<p>It could be an audio product they could listen to at their desk; a video product they could watch and follow on their computer; or a set of cards they could print and shuffle when they have 3 minutes to spare.</p>
<p>Like gambling, there is no &#8220;sure thing&#8221; when it comes to choosing a niche and a product. But using a simple technique like the Slot Machine Method can make it more fun and help you narrow your choices faster.</p>
<p>&#8212;&#8212;&#8212;</p>
<p>Dr. Jeanette Cates is an Internet strategist who works with new and emerging business owners who are ready to create Online Success. She shares more tips on how to use PLR Products in the <a href="http://DotComJumpstart.com" target="_blank">DotComJumpstart.com</a> and you&#8217;ll find lots more ideas on how to create products in <a href="http://FastEasyProducts.com" target="_blank">FastEasyProducts.com</a></p>
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		<title>Shortcut Your Product Development Process</title>
		<link>http://jeanettecates.com/shortcut-your-product-development-process/</link>
		<comments>http://jeanettecates.com/shortcut-your-product-development-process/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 16:09:47 +0000</pubDate>
		<dc:creator>Jeanette</dc:creator>
				<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://jeanettecates.com/?p=51</guid>
		<description><![CDATA[If you&#8217;re in the business of changing your ideas into profitable products, you know it can be a lot of work! Here are five techniques that can help.
1. Choose wisely. You probably have 15 ideas in your head &#8211; any of which could become a profitable revenue stream for you. The trick is to determine [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fjeanettecates.com%2Fshortcut-your-product-development-process%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjeanettecates.com%2Fshortcut-your-product-development-process%2F" height="61" width="51" title="Shortcut Your Product Development Process" alt="Shortcut Your Product Development Process" /></a></div><p>If you&#8217;re in the business of changing your ideas into profitable products, you know it can be a lot of work! Here are five techniques that can help.</p>
<p><strong>1. Choose wisely.</strong> You probably have 15 ideas in your head &#8211; any of which could become a profitable revenue stream for you. The trick is to determine which of those ideas has the best potential for becoming a product NOW.<span id="more-51"></span><strong>2. Know where it fits.</strong> It is always easier to sell a product to a market that already knows you; one that already wants what you are offering. Knowing where this product fits before you start development ensures your success.</p>
<p><strong>3. Set standards.</strong> If you&#8217;ve taken the time to format a document exactly the way you want it, never repeat that effort again. Instead, establish standards that you or someone you hire can use to replicate the look and feel of the document.</p>
<p><strong>4. Create templates.</strong> Whether it&#8217;s a document or an entire website, it&#8217;s faster and easier to open the template, then &#8220;save as&#8221; the new project. Taking the time to create the template &#8211; and keep it updated &#8211; will pay for itself over and over.</p>
<p><strong>5. Use checklists. </strong>In any product development process, there are multiple tasks. Every time you do a similar project, you&#8217;ll use the same steps. By using a checklist you&#8217;re sure you&#8217;ve completed all of the steps, in the proper order. This saves retracing your steps &#8211; or forgetting a critical step that will cost you time and money.</p>
<p>When properly organized, product development is a fast and pleasant experience. Using a time-tested system to move your idea from concept to profitable product will hasten the process and turn you into a product machine!</p>
<p>Dr. Jeanette Cates is an Internet strategist and prolific product producer. She is the creator of the Idea Organization System, which includes forms, procedures and checklists designed to speed your product development process. Pick up your free mini-workshop at <a href="http://OrganizeYourIdeas.com" target="_blank">http://OrganizeYourIdeas.com</a></p>
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		<title>What Kind of Website Investor are You?</title>
		<link>http://jeanettecates.com/website-investor/</link>
		<comments>http://jeanettecates.com/website-investor/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 14:52:04 +0000</pubDate>
		<dc:creator>Jeanette</dc:creator>
				<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Resale Products]]></category>

		<guid isPermaLink="false">http://jeanettecates.com/?p=48</guid>
		<description><![CDATA[In some ways doing business on the Internet is like real estate investing: There are different business models that are successful. For example, in real estate there are three different models of involvement:
- The pure investor. This person puts money into a deal, but has no direct involvement in it. They don&#8217;t visit the property, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fjeanettecates.com%2Fwebsite-investor%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fjeanettecates.com%2Fwebsite-investor%2F" height="61" width="51" title="What Kind of Website Investor are You?" alt="What Kind of Website Investor are You?" /></a></div><p>In some ways doing business on the Internet is like real estate investing: There are different business models that are successful. For example, in real estate there are three different models of involvement:</p>
<p>- The pure investor. This person puts money into a deal, but has no direct involvement in it. They don&#8217;t visit the property, they don&#8217;t collect the rent. They did their research and made their decision. Now it&#8217;s strictly hands- off.</p>
<p>- The flipper. This person buys houses, may or may not fix them up, then resells them for a profit. They don&#8217;t collect the rent, they don&#8217;t have a long-term involvement. They are in and out quickly.</p>
<p><span id="more-48"></span></p>
<p>- The landlord. This person buys a property so that they can own it and collect rent over a period of time. They know the property well. They are very involved with the property.</p>
<p>Now let&#8217;s look at Website Owners. There are also three comparable models:</p>
<p>- The pure affiliate marketer. This person may or may not have a website of their own. Their primary involvement comes from referring their clients and visitors to others&#8217; sites &#8211; and collecting affiliate fees for doing so. They don&#8217;t need to maintain a site, set up payment collection, deliver a product or support a product. They merely put the deal together and are finished with it.</p>
<p>- The reseller. This is the next stage of involvement. The person who resells a product must choose the product, set up a website, take the money, deliver the product, and support the sale. It&#8217;s a great training ground for having your own product. You have to do everything except create the product, so you get plenty of hands-on experience. But you often have the advantage of ready-to-use sales copy and graphics, so it&#8217;s much faster to set up.</p>
<p>- The product creator. This is full involvement. Not only do you have to research the market and determine what they want, but you also have to create it. Then you have to develop a means to market it &#8211; and close the sale. Finally you have to do everything a reseller does &#8211; set up the site, take the money, deliver the product and support the product.</p>
<p>So given those three models, where should you start? I believe they are best taken in order. If you&#8217;re brand new to the web, find some affiliate products you like and get in the habit of recommending them.</p>
<p>When you&#8217;re ready to get your own site, set up a <a href="http://FirstResaleSite.com" target="_blank">resale site</a> for a product you recommend. Often this may be one of the same  products you have been recommending as an affiliate. But now, with resale rights, you&#8217;re able to keep all the money. Plus you gain valuable experience as a website owner and marketer.</p>
<p>Finally, make the ultimate commitment to create and market your own products when you know your market well and know what they want. It&#8217;s a large time and effort investment to create a product, so you want to be sure you know there&#8217;s a market. The experience you got as an affiliate and as a reseller of others&#8217; products will go a long way toward your success in marketing your own products.</p>
<p>Find out how to get your first Resale Product online quickly and easily at <a href="http://FirstResaleSite.com" target="_blank">http://FirstResaleSite.com</a></p>
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