Just in case you’ve been able to ignore it, the Federal Trade Commission is cracking down on sites that mislead the public online. The important thing to recognize is that the ruling impacts everyone who markets online – whether you’re

• giving testimonials on products you purchased
• recommending affiliate products
• receiving products for review
• selling your own products

You can read a quick synopsis of the ruling from the FTC Site. Or you can pick up the November issue of Online Success News – which includes a 3-page article on the implications for your business. Plus legal policies ready for your customization.

Additional Resources:

Watch this short video. She also provides legal forms you can customize and add to your site

More legal forms – from another lawyer who specializes in working with internet-based businesses

Jim Edwards  interviewed an FTC official to get the “real” scoop! It’s a video so grab the popcorn and take notes.

What if you could hire someone to run your business – a Director of Operations. And you gave them an unlimited budget for hiring the people they needed to get the job done?

What would you tell them to do today? My list would look like this:

1. Build the new optin page for ____. Write the autoresponder sequence for 10 days of follow-up. Upload it to the autoresponder service. Turn the promotion of the page over to the social marketing team. Start a PPC campaign, including finding the keywords and writing the ads.
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