I had to admit, when I got this article from my friend Jay Jennings I was curious. After all, I’ve spent the past few months beefing up my video skills and posting videos on YouTube. What did he mean “audio is better?” Read on – then I’ll share my perspective at the end of the article.

Everybody and their brother is putting video on their sites — one reason is that it’s proven to increase sales.

Okay, so there’s obviously a place for video online, but don’t for a MINUTE think you need to shoot video in order to increase your sales, because audio has also been proven to increase sales.

But isn’t audio tired and old-school?
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