Archive for Marketing – Page 2

How To Build An Email List: Technology And Tactics

Marketing a product or service online is a combination of many factors: marketing tactics, technology, and strategy. That’s why many people run into issues when it comes to building an email list. What technology do you need? How many lists do you need to build? How do you use your lists? Let’s look at each of these areas individually.

The Technology To Build An Email List

In order to build a list you need an autoresponder service. There are many quality services available so it’s just a matter of finding a service that is easy to use and affordable.

Once you have contracted with the service you will set up a list. This list has Read More→

RANT: Aweber Users Must Read This

It just happened again. I was listening to a webinar – about 20 minutes into it and checking a few things in the background as I listened (you do know that everyone multi-tasks on a webinar, right?)  So I sign up for an offer and a small window pops up with the standard Aweber “you need to confirm your email so watch for it” message. I close the window.

And boom! My entire browser closes! Yes, for SOME reason, the standard aweber confirmation window resizes your browser – your ENTIRE browser – to make it look like a little popup in the upper left corner of your screen. The first instinct is to close that irritating popup.

So please – if you use aweber as your autoresponder service (I do for some of my optin pages), do NOT use their default confirmation page. Instead, create a custom landing page of your own. Technically you should have a custom landing page for each autoresponder sequence. If you do a lot of work with aweber, then at least create your OWN custom landing page where you can send all of your messages.

Money-making tip: Any time you send someone somewhere after they optin, it should either be to a sales page or to a custom confirmation that that has an offer on it. At least go over and pick up an affiliate banner and add it to the page! Otherwise, you’re just giving away money – and irritating your subscribers at the same time by having that default confirmation window.

Brilliant Tactic From Amazon

Add to Amazon WishlistSo I’m shopping for holiday gifts and adding a few things to my wishlist at Amazon, when I notice I can use their Wishlist plugin on Firefox to add ANYthing from ANY site to my wishlist.

My first thought: How generous of them to share their wishlist space with other vendors.

After all, it makes it easy for me to keep track of all the things I want for myself as well as those things I’m shopping for for others. It’s all in one place.

My second thought: Brilliant! They are building a list of what Read More→

Moving Out Of The Challenge

I’ve found there are a variety of reactions to the end of the Blog Challenge. Whether you participated in the Blog30 30-day challenge or the Mini7 7-day challenge, you are now faced with a dilemma.

Do you keep blogging daily? Or do you back off of your daily schedule? Read More→

Doing It The Hard Way

How often have you found yourself doing something the “hard way” rather than taking the time to figure out an easier solution?

I just did it again. Here I was summarizing the blog posts that talked about lessons learned and results from the blog challenge – but I was doing it the HARD way! You see I was: Read More→

If You Ran The Blog Challenge

Okay, yesterday I asked you to share advice with participants in the next Blog Challenge. Now it’s time to advise the next person to run the Blog Challenge.

What would you do differently for the next Blog Challenge?

Would you communicate more frequently or less frequently? Read More→

What Advice Would You Give To New Blog Challenge Participants?

If you’ve been blogging for the past 26 days, then you are an expert. You understand the challenges – and you have overcome them.

So what tips and advice would you give to someone considering the NEXT blog challenge? Because of course we all know there will be another one – it’s just a matter of time.

What worked for you? How did you get over that initial “oh my gosh, what have I done” thoughts – to still being with us 26 days later? Read More→