Archive for Marketing
Content Planning
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If there is one thing that will save you time, stress, and blank moments, it’s planning your content in advance. With a simple calendar you can plan and schedule topics in advance – before you’re in a panic about what to write.
But with a few planning tools you can really do a great job of content planning. Here are the tools I recommend. 
Profit From New Years Topics
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Every year starts the same – with lots of optimism and resolutions to change things in your life. And guess what – everyone else is thinking the same thing! That’s why this is a great time of year to profit while you’re making changes.
According to a government survey the top ten most popular New Year’s Resolutions are:
Predictions for 2012 Marketing and Publicity Trends
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I’ve known guest blogger Dan Janal, an expert in Public Relations (PR), for over 10 years from the National Speakers’ Association and the online marketing world. I think you’ll find his 2012 predictions quite interesting.
I’ve added my perspective on his predictions as the first comment. Why not add your opinion as well!
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others.
1. Mobile marketing will take off in ways you never imagined.
2. People will be saying, “Visit my app,” in addition to – or instead of – “Visit my website.” The app will be the brochure, website and starting point of interactivity.
3. Small businesses on Main Street will have apps that provide basic info and coupons – even if they don’t have a website.
Online Business: Year End Activities
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There aren’t many days left in the year – and most of those are already committed. So here are a few ideas to help speed your year end planning:
What to write about on your blog – I really like these ideas. They’re easy to write about and quick – and don’t require any research on your part. In fact, you’ll probably see some on my site right here!
Update your Twitter profile – there have been some great enhancements to the look and feel of Twitter. And it won’t take much to take advantage of these. Social media is becoming increasingly important to our marketing (yes, I admit it) so it’s in your best interest to look good online.
Create a mobile version of your blog – like social media, mobile marketing is becoming increasingly important. Have you gone to your blog on your smart phone? How’s that working for you? You can easily follow this simple process to create a special mobile version.
Those three things should give you a quick facelift and provide a good start for the New Year. So treat your online business to some year end actions and reap the profits next year.
What else can you think of that you need to do here at the end of the year? Add your comments and ideas below.
How To Build An Email List: Technology And Tactics
Posted by: | CommentsMarketing a product or service online is a combination of many factors: marketing tactics, technology, and strategy. That’s why many people run into issues when it comes to building an email list. What technology do you need? How many lists do you need to build? How do you use your lists? Let’s look at each of these areas individually.
The Technology To Build An Email List
In order to build a list you need an autoresponder service. There are many quality services available so it’s just a matter of finding a service that is easy to use and affordable.
Once you have contracted with the service you will set up a list. This list has
RANT: Aweber Users Must Read This
Posted by: | CommentsIt just happened again. I was listening to a webinar – about 20 minutes into it and checking a few things in the background as I listened (you do know that everyone multi-tasks on a webinar, right?) So I sign up for an offer and a small window pops up with the standard Aweber “you need to confirm your email so watch for it” message. I close the window.
And boom! My entire browser closes! Yes, for SOME reason, the standard aweber confirmation window resizes your browser – your ENTIRE browser – to make it look like a little popup in the upper left corner of your screen. The first instinct is to close that irritating popup.
So please – if you use aweber as your autoresponder service (I do for some of my optin pages), do NOT use their default confirmation page. Instead, create a custom landing page of your own. Technically you should have a custom landing page for each autoresponder sequence. If you do a lot of work with aweber, then at least create your OWN custom landing page where you can send all of your messages.
Money-making tip: Any time you send someone somewhere after they optin, it should either be to a sales page or to a custom confirmation that that has an offer on it. At least go over and pick up an affiliate banner and add it to the page! Otherwise, you’re just giving away money – and irritating your subscribers at the same time by having that default confirmation window.
Brilliant Tactic From Amazon
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So I’m shopping for holiday gifts and adding a few things to my wishlist at Amazon, when I notice I can use their Wishlist plugin on Firefox to add ANYthing from ANY site to my wishlist.
My first thought: How generous of them to share their wishlist space with other vendors.
After all, it makes it easy for me to keep track of all the things I want for myself as well as those things I’m shopping for for others. It’s all in one place.
My second thought: Brilliant! They are building a list of what
