Archive for Marketing

Jimmy Buffet Marketing Lesson

Parrot Head Marketing

Image Courtesy of OrlandoStreetPhotography.com

Once a year we have a standing date to babysit for one of our daughters. You see, she and her husband are “Parrot Heads” – those devout followers of Jimmy Buffet.

Parrot Heads come in all sizes, shapes, and ages. You have the older set, who have been following Jimmy Buffet since he got started. They were actually the ones who started the movement – with people camping out, sharing stories, drinks, food, and memories of their years at Jimmy Buffet concerts.

Then there is the “next generation” – those who weren’t there when Jimmy Buffet started, but got there as soon as possible! That’s the group that Stephanie and Rick belong to.

Finally there are the youngsters – children of the original Parrot Heads or those Read More→

Eliminate Spam Comments

One of the questions I recently received was about how to prevent and eliminate spam comments on your WordPress blog. After all, we all get those irritating, meaningless comments that lead to who-knows-what. So let’s get rid of those spam comments once and for all!

 

How to Create a Fun Site in A Week

If you are working online or thinking about it, one of the best ways to relax and have fun learning is to set up a fun site. How do you define a “fun site”? It’s a site dedicated to a hobby, an interest, or maybe even one for your kids’ interest or project.

So with fun in mind, here’s your seven day plan, assuming less than an hour a day – and that includes learning time. Remember, it’s just for fun!

Day 1: Do your basic plan – who are you creating this for? What type of information will you include? Where will you get the information? Remember, you can use articles, videos, audios and photos – all about your topic.

Day 2: Buy a domain that describes your topic. If you were doing this for profit, you would definitely want a keyword-rich domain name. But since it is for fun, you can use a creative name.

This is also the day you want to set up your hosting account so that you have a place for your site to “live.”

Read More→

Content Planning

If there is one thing that will save you time, stress, and blank moments, it’s planning your content in advance. With a simple calendar you can plan and schedule topics in advance – before you’re in a panic about what to write.

But with a few planning tools you can really do a great job of content planning. Here are the tools I recommend. Read More→

Profit From New Years Topics

Every year starts the same – with lots of optimism and resolutions to change things in your life. And guess what – everyone else is thinking the same thing! That’s why this is a great time of year to profit while you’re making changes.

According to a government survey the top ten most popular New Year’s Resolutions are: Read More→

Predictions for 2012 Marketing and Publicity Trends

I’ve known guest blogger Dan Janal, an expert in Public Relations (PR), for over 10 years from the National Speakers’ Association and the online marketing world. I think you’ll find his 2012 predictions quite interesting.

I’ve added my perspective on his predictions as the first comment. Why not add your opinion as well!

I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others.

1. Mobile marketing will take off in ways you never imagined.

2. People will be saying, “Visit my app,” in addition to – or instead of – “Visit my website.” The app will be the brochure, website and starting point of interactivity.

3. Small businesses on Main Street will have apps that provide basic info and coupons – even if they don’t have a website. Read More→

Online Business: Year End Activities

Online BusinessThere aren’t many days left in the year – and most of those are already committed. So here are a few ideas to help speed your year end planning:

What to write about on your blog – I really like these ideas. They’re easy to write about and quick – and don’t require any research on your part. In fact, you’ll probably see some on my site right here!

Update your Twitter profile – there have been some great enhancements to the look and feel of Twitter. And it won’t take much to take advantage of these. Social media is becoming increasingly important to our marketing (yes, I admit it) so it’s in your best interest to look good online.

Create a mobile version of your blog – like social media, mobile marketing is becoming increasingly important. Have you gone to your blog on your smart phone? How’s that working for you? You can easily follow this simple process to create a special mobile version.

Those three things should give you a quick facelift and provide a good start for the New Year. So treat your online business to some year end actions and reap the profits next year.

What else can you think of that you need to do here at the end of the year? Add your comments and ideas below.