So I’m shopping for holiday gifts and adding a few things to my wishlist at Amazon, when I notice I can use their Wishlist plugin on Firefox to add ANYthing from ANY site to my wishlist.
My first thought: How generous of them to share their wishlist space with other vendors.
After all, it makes it easy for me to keep track of all the things I want for myself as well as those things I’m shopping for for others. It’s all in one place.
My second thought: Brilliant! They are building a list of what people WANT and where they FOUND it. Talk about getting some great market intelligence. And they didn’t even have to pay any researchers to get the information!
I suspect when I go to buy the items on my wishlist I may find that some of them just “happen” to be available on Amazon. 🙂
Now how can you adapt this to YOUR Online Business? What if you could have insight into what people are buying?
One easy way comes to mind: TheClickBankStore.com
Here you can search by keyword, see the best sellers, see the movers and shakers. It’s a great resource that you may have overlooked. And it provides you with the same type of data that Amazon is tracking – what people want and what they are buying.
So the next time you see a good idea in practice from a large online retailer, ask yourself – how can I apply this to MY business?
Seen any other brilliant tactics lately? Share them here…