So I’m shopping for holiday gifts and adding a few things to my wishlist at Amazon, when I notice I can use their Wishlist plugin on Firefox to add ANYthing from ANY site to my wishlist.
My first thought: How generous of them to share their wishlist space with other vendors.
After all, it makes it easy for me to keep track of all the things I want for myself as well as those things I’m shopping for for others. It’s all in one place.
My second thought: Brilliant! They are building a list of what people WANT and where they FOUND it. Talk about getting some great market intelligence. And they didn’t even have to pay any researchers to get the information!
I suspect when I go to buy the items on my wishlist I may find that some of them just “happen” to be available on Amazon.
Now how can you adapt this to YOUR Online Business? What if you could have insight into what people are buying?
One easy way comes to mind: TheClickBankStore.com
Here you can search by keyword, see the best sellers, see the movers and shakers. It’s a great resource that you may have overlooked. And it provides you with the same type of data that Amazon is tracking – what people want and what they are buying.
So the next time you see a good idea in practice from a large online retailer, ask yourself – how can I apply this to MY business?
Seen any other brilliant tactics lately? Share them here…