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Author Archive for Jeanette Cates – Page 2

Feb
25

Online Business Realities

by Jeanette Cates

Online Business and Local BusinessLet’s talk about Business. A REAL business. The kind you see when you go “shopping” offline. And how it compares to an online business.

If you were setting up a business in the local shopping area, you would do certain things. It’s the same in an online business. So let’s see how they compare.

1. Sign a lease for space (called hosting)

2. Put up a sign with the name of your business (website)

3. Hire help – after all, you can’t be at the store all of the hours that it is open. You have errands to run, meals to eat, and a couple of breaks to take. So you need help. (It’s called outsourcing in the online world – or hiring a webmaster or virtual assistant.)

4. Get your product or service ready. Those are really the only two things you can sell – a product or a service. (In the online world, it’s the same. You can sell a product. Or you can sell a service. But you have to sell SOMEthing – or you can’t make any money.)

5. Advertise. After all, until you advertise the only people who know you are IN business are the ones who “happen” to pass by your store – and then only if they notice it. (In the online world the chances of someone “happening” to find your website are 1 in several million. So advertising is crucial. Yet so many people are looking for the “free” solution – to build a business that pays real money.)

6. Keep the business operating at a profit. Once you’re set up and open for business, you can’t just sit there hoping “they will come.” You need to take action.  You’ll be

  • networking at local events (social media)
  • visiting related businesses to set up cross-promotional efforts (aka affiliates and joint ventures)
  • attending classes to improve your skills (taking online courses)
  • bidding on big contracts to expand your business
  • hiring expert coaches
  • speaking at local events (webinars and teleseminars)
  • writing press releases

and so much more just to advertise the business!

And that doesn’t even count the time you spend on “operations” – bookkeeping, personnel, taxes, and keeping it all working smoothly.

At this point you may be thinking – whew! I’m so glad I’ve chosen an online business where I don’t have to worry about all of that.

But the truth is, other than the physical location, an online business has exactly the same aspects to it as a “brick and mortar” business. But it has the added challenge of changing technology – and the isolation of working alone.

Start building YOUR team for your online business by getting answers to your questions, as they come up. You won’t go wrong by listening to a 15-year expert in online business answer YOUR questions. AskJeanetteCates.com

0 Categories : Online Business
Feb
22

Content Curation Defined and Illustrated

by Jeanette Cates

content curationOne of the joys of visiting a museum is knowing that the “curator” of the museum has chosen a theme, then put together the best possible collection of objects to follow that theme. The curator’s job is to shift through the thousands of pieces available – and choose the best.

Not only does it give the exhibit more meaning to you, but it also saves you time. After all, the curator has spent years building her expertise in order to get to the point where she is qualified to choose the items. So you save time in both building that expertise – and in looking through all of the information out there.

The same thing happens with “content curation”.

To understand more about Content Curation here are some of the leading resources on the topic:

Beth’s Content Creation Primer

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.  The work  involves  sifting, sorting, arranging, and publishing information. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.

12 Attributes of a Successful Content Curation Strategy

Here are twelve attributes your content curation strategy should have to insure success. Since content curation is editorial at its heart, you’ll see that many of these elements are similar to any other form of content publication.

14 Sources for Content Curation Inspiration

In a recent survey, 95 percent of marketers report that they are curating content in some shape or form. That totally makes sense, since 64 percent of B2B marketers reported that producing enough content was a challenge. Here are 14 third-party sources to consider if you are planning to curate content.

ContentSoft Curation Software Demo

To better understand the mechanics of curating content, here is a demo video from Jack Humphrey, founder of CurationSoft. I’ve known Jack for 8+ years and always respect his work. He is best known for his solid information and years of content curation. Watch as Jack explains what content curation is – and how CurationSoft can help you do it faster and easier than ever!

Pick up YOUR copy of CurationSoft today – and start providing relevant, timely content for your readers.

Share YOUR thoughts on content curation below.

 

 

0 Categories : Blogs, Content Marketing
Feb
18

Market A Product By Catching The Attention Of Other Marketers

by Jeanette Cates

Market a productCongratulations! You’ve just released your newest online course or product. Now it’s time to market your product. You’re promoting like crazy, but can always use more help in promotion. It would be particularly helpful to have other influential marketers in your niche promoting your course or product.

Here are some simple steps you can take to connect with marketers who are in a position to promote you and your product.

1. Go to an article directory and search for your keywords. Start with the top writers and click to see what they are promoting. Many times it’s a general site, rather than a specific product such as yours.

2. Comment on their article, offering a real comment, not just a “good article” comment. Use the URL for your product as your comment link.

This is effective because most authors don’t get many comments on their articles. So when they are notified that someone has commented on their article, it will stand out.

3. Repeat this process with 5 articles per day. This isn’t something you want to spend your day on. It’s just a way to get your name and your product in front of influential people in your niche.

4. Write an article per day for the next week, adding them to your blog. Do your usual blog post promotion – tweet, facebook, Pinterest, email to your list. Encourage them to leave comments.

5. Search for blogs who are posting on the topic of your product. Again go to their blog posts and comment, using your product’s URL.

6. Follow the market leaders on Facebook and other social media. When the newest social media is hot, follow them early. Again, the idea is to get your name in front of them as a fellow market leader.

7. Contact them directly through their help desk. There is a strong chance that an email to them will get lost. But their help desk will at least receive your request. Be sure you have crafted that message to ask for exactly what you want and to make them an offer they can’t refuse. Introduce yourself. Say how you found them (bought your products, following your blog, etc). State what you are offering. Would love to get their help in promoting it in exchange for…

8. Attend live events. Nothing takes the place of meeting someone face-to-face. And live events are where the movers and shakers are. You need to be there, too.

9. Don’t be shy. Whether it’s contacting them online or going up to introduce yourself at an event, you have to step out of your comfort zone and extend your hand.

10. Keep marketing. No other marketer is as passionate about your product as you are. Whether they help promote it or not will not determine your success. You are the one in charge of that!

4 Categories : Joint Ventures, Marketing
Feb
11

Productivity: The Power of Space

by Jeanette Cates

Cruise Ship of ProductivityHave you ever taken a cruise? If so, you recognize that feeling of a BIG ocean with a small ocean liner on it. Yes, that cruise ship sounded large when you booked your trip. But now that you’re on the open seas you recognize the immense space you’re a part of.

That same feeling of space applies to your time. Using the illustration of a cruise again, you may have had the sense that you had hours of free time. No appointments. No email. No phone calls. No deadlines.

It’s this sense of space, particularly of time space, that you need to cultivate in your business. Without it, your days are packed full of activities, leaving you with no time to do the long-term thinking you need to grow your business.

So how do you get this space in your schedule? Here are two methods that work.

1. Schedule it. Actually block out days on your calendar to “do nothing.” While this might initially seem counter-productive, you will find the insight you gain with that space is worth every penny of lost productivity.

You may find that you do best with taking a week at a time, every six to twelve months. Or you may do better with taking every Friday off. It depends on your preference.

2. Add it in. When traveling to a conference, build in an extra day before the conference to clear your mind of day-to-day concerns. You’ll get more out of attending the event.

In addition, add an extra day or two onto the end of your trip. You will have time to process your notes, revise your action plan based on the new information you just received, and generally have some time to think.

3. Repurpose your current time. Much has been said about the value of listening to audios as you commute or exercise. But what if you used that time to listen to your internal thoughts instead? You might be surprised at the results when you allow yourself that quiet, as you drive or walk.

Naturally you don’t need to do it every day. But try not listening to audio programs or the radio as you drive to work on Mondays. You will be surprised at the result!

Now that you have the time, how do you use it?

There are two major approaches that seem to work for most people. Try each and see what works best for you. For the first method, you can just “be”, letting the thoughts flow through your head randomly. If you are a creative thinker who grabs unrelated ideas out of thin air and combines them into new thoughts, this may be your best bet.

On the other hand, you may prefer “planned thinking.” With this method, you list the specific things you want to put your thoughts to, then focus on each item in turn. Some people find it helpful to write the thoughts down as they are coming to you – essentially creating an internal dialogue.

Regardless of the methods you choose or the time you take to do your thinking, it is invaluable to create that time space you need to let your mind wander – and your business grow.

If you’re ready to capture those ideas with your new “time space”, then you need to use the Idea Organization System at OrganizeYourIdeas.com

5 Categories : Productivity
Feb
4

Online Sales Process [Podcast #005]

by Jeanette Cates

The online sales process is something everyone deals with when they are doing business online. That’s why in this episode of the Jeanette Cates Show I talk about the two parts of the sales process – and what goes into each.

One of the biggest hurdles in the process I have had to overcome – and that you have faced as well – is creating optin pages and sales letters quickly, using a WordPress blog. You’ll hear how I’ve solved that problem.

I also interview Robert Plank, creator of the best-selling WordPress plugin the Paper Template. In our discussion we talk about how this plugin came about, updates coming for the plugin, and the development process in general.

Are you using the plugin? If not, what do you use instead? I’d love to hear from you here – or on our show fan page.

 

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0 Categories : Podcast
Jan
19

Embed Camtasia 8 Into WordPress

by Jeanette Cates

embed Camtasia 8 into WordPressIf you use Camtasia to record your videos, you may have run into a few “issues” with the new Camtasia 8. It was a large update.  But as with all technology updates, it has a lot of new features.

One of the features I have always liked in Camtasia is the Table of Contents. It is invaluable when you are watching a long video (longer than 10-15 minutes.) But the original Table of Contents was created in Flash – which then made it impossible to watch on an iPad or iPhone.

That’s why I was so excited about the built-in Table of Contents feature in Camtasia 8  – it lets you create the table of contents that IS visible for all devices. (To see an example, see the replay at Online Success Explained)

BUT the simple “embed” code that we used to use to post Camtasia videos in WordPress is missing! So I’ve done a lot of trial and error, support tickets, and research. And here’s how you do it:

2 Categories : Multimedia
Jan
14

Online Business Models: Bridge or Smokestacks?

by Jeanette Cates
Lake_Pontchartrain_Causeway

Lake Pontchartrain Causeway

It was my first trip across the Lake Pontchartrain bridge in Louisiana. It was the longest bridge I’d ever seen – and it made a big impression.

One of the things I couldn’t get out of my mind was how they built it. First by laying down the pilings, then connecting those pillars with the road on top.

It was that image that I carried with me into my Internet business.

My plan was to create a series of products that supported one another and could be sequenced in different ways. Then start to connect them, much as the bridge had been connected.

So I started on the plan. I created and created and created. But it wasn’t time to sell yet. I still had just a “few more” pillars to put in.

It took not months, but years to put all of the pieces in place. Then of course, I had to start revising the older products… and well, as you can imagine, there still wasn’t any revenue coming in!

I *don’t* recommend the Bridge model!

Smoke stacks as a business modelCompare that to the smoke stack model. In this model you build the first smoke stack. You promote that first product and start building your list while you continue to drive traffic to the site. You’re actually making money right from the start!

Once you have one smoke stack working, you build the second one. You get that up and running, making money and well, you see the pattern.

I *do* recommend the smoke stack model!

So what is your first smoke stack? If you’ve been working on multiple projects, stop! Choose one – the one that is the easiest to complete, the fastest to complete, and the one most likely to be immediately profitable.

Then turn your full attention to that project. Do everything you can to get that ONE project to market and making money.

Need help choosing your Online Business model? Watch the free video at Online Success Explained.

5 Categories : Online Success
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