As an Instructional Designer I try to choose the appropriate medium for delivering the content. But it might be better to look at how it is going to be consumed. If indeed I want full attention then it might be better to provide it in video, even if the content doesn’t demand it.

Thanks for dropping by to share this – looking forward to our interview on Tuesday. Tune in everyone at http://www.blogtalkradio.com/internetmarketingluv

But I am a huge fan of audio from a producer’s standpoint AND from a consumer’s standpoint. It’s easy to consume – I can download some mp3 audio files and go for a run, do some house work, or listen on my ipod while I’m grocery shopping. That makes use of my “non-work” hours. I need to preserve my working hours for focused work.

Video demands that I watch and not multitask.

Both audio and video are great tools!

Aloha, Eleanore
@IMLuv @EFTRadio

While videos are great for illustrating a process, when you actually want to step through the process yourself, I always prefer a printed document. I like to have it next to me, so I can see what I’m doing – rather than having to scroll back and forth in the video. (Sigh) but that’s the ideal environment.

I totally sympathize with the slow connection. When I travel I use a USB modem that is slower than my fast connection here in the home office. It does get tedious. So I understand what you’re saying!

Jeanette

Also, most people are aware that people have different learning styles. Some are more visual, some more kinesthetic, some more hearingoriented, etc. I actually prefer to read more than watch or listen if given the choice. While I do listen to many teleseminar recordings, given the choice I will read the transcript instead more of the time.

Guess what I am saying is that it’s nice to have a variety of options and try different things. Don’t just do something to follow a trend. Do videos if you are comfortable with it and get a great response. Do audios is you are shorter on time, don’t have the money to buy the necessary equipment to do quality videos, are uncomfortable in front of a camera, or just like them better and still get good feedback.

I have deaf relatives, so they prefer either sign language videos or the written word. Obviously, blind people would prefer audio online.
I understand some of them have a gadget that actually reads to them that can hook up to their computer but I am not certain. Just a few things to think about…

You’ll notice when I publish a video article, such as http://jeanettecates.com/what-is-a-joint-venture I generally also provide the full article. That not only makes it easier for those who want to read, but it also provides content for the search engines.

Increasingly, I’m providing transcripts for my longer webinars and products, knowing that different people learn in different ways. So it’s not just audio or video – but which combination works for YOUR audience. Sounds like you’re on the right track to finding that out for your business as well.

Lately, I’m a real fan of video articles. You can see the words and read them as you listen. That works for people that can’t hear, and for those like you Jeanette who like to read.

Recently I’ve also been experimenting with combining video articles with power point presentations. So I would actually be reading the article but showing a presentation that illustrates what I’m saying in the article.

Joanne

I didn’t think you sounded defensive (and I know exactly what you mean about sometimes just needing to write about it!). I thought you had some really good points – which, of course, if why we’re all here talking about it.

Keep sending out the great information you do – and cranking out great products. We appreciate you!

Jeanette