When you have been running an online business for nearly two decades, you have the opportunity to observe and try a lot of business models. Of course, if there is one thing we know about business on the Internet, it’s that it never stays the same.
But if you watch carefully you see the same trends repeating. They may come with a different name, but at their core they are still the same.
Recently Carmax come out with a series of commercials talking about the way cars are sold – and why they aren’t sold like groceries or meals at your local restaurant.
And that got me thinking about my very first site. In 1996 I saw the need for an easy source of information about all of the things that were changing on the internet. A place you could go to find information, when you needed it. Not a search engine, but a source of short information products to teach you how to take the next step.
Nowadays the model is more about product launches, creating scarcity, and cutting off sales at a specific time. And frankly, it reminds me of the car dealership model.
In recent years I’ve become less enchanted with internet marketing and I think one of the reasons is “launch exhaustion.” It seems every week there is a new product that I MUST have – or I will not be current. Multiple emails per day tell me how uncool I will be if I miss this particular launch.
In fact, it’s gotten to the point where I considered quitting the business just from exhaustion. But then I remembered all of the information I had invested in, all of the products I had created, and all of the people I know who share my feeling about “launch exhaustion” – and decided to find a new way.
So I went back to my original concept of an information store and am proud to announce…
On this new (aka re-invented) site I will be releasing 3 to 5 new products per week. Some of those products are original products or reports that I have created myself. But many come from other sources – including private label rights products, licensed products, white label products, and multiple other sources. I am personally reviewing each product before I add it to be sure it meets my standards of solid information that is currently valuable to your business.
And best of all – all of these products will be available when YOU need them, at the SAME price, all the time. So don’t feel rushed to buy them just because they are there. They won’t be disappearing. They won’t be increasing in price. They will be there as ready references for you, when you are ready to add them to your business.
Welcome to the New Model for Online Information Products!